{"title":"Bizak \u0026 Co. Lady Datejust 69174","description":"\u003cstyle\u003e#shopify-section-template--22583264182507__blocks_QA7h4D,[id^=\"shopify-block-ANmNYMjBJeUtTbkU1L\"]{display:none!important;}\u003c\/style\u003e\n\u003cdiv class=\"collection-intro\"\u003e\u003cp\u003eThe Rolex Lady-Datejust 69174 collection brings together 26 mm stainless steel dress watches defined by their white gold fluted bezels, classic date function, and refined finishing that has made the Lady-Datejust one of the most enduring references in Rolex's catalog. Reference 69174 pairs a 26 mm Oyster case in stainless steel with a white gold fluted bezel, a combination that delivers the understated luxury the Lady-Datejust line is renowned for worldwide. Dials vary across the reference, with silver and white examples among the most sought-after by collectors and everyday wearers alike. Bizak and Co. carries authenticated examples of the 69174, each verified and ready to ship.\u003c\/p\u003e\u003c\/div\u003e\n\u003ch2\u003eAbout the Rolex Lady-Datejust 69174\u003c\/h2\u003e\n\u003cp\u003eThe Rolex Lady-Datejust is the feminine counterpart to the iconic Datejust line, sharing the same date-at-three-o'clock functionality and Oyster case construction in a 26 mm format scaled for smaller wrists. Reference 69174 is distinguished by its stainless steel case paired with a white gold fluted bezel, a detail that elevates the watch into a versatile piece equally at home with evening wear or daily use. The Jubilee bracelet, a five-link design original to the Datejust family, frequently accompanies this reference and contributes to its graceful, dressy character. Across its production run, the 69174 earned a devoted following for blending Rolex's robust Oyster construction with genuinely elegant proportions.\u003c\/p\u003e\n\u003ch2\u003eWhat to Look For\u003c\/h2\u003e\n\u003cp\u003eWhen shopping for a 69174, pay close attention to bezel condition, as the white gold fluted bezel is a signature feature and any wear or replacement can meaningfully affect value. Dial originality is equally important, with factory silver and white dials in unpolished condition commanding the strongest collector premiums. Bracelet type matters too, since period-correct Jubilee bracelets in tight, unpolished condition are highly desirable and contribute to both authenticity and resale value.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdetails\u003e\u003csummary\u003eWhat makes the Rolex Lady-Datejust 69174 different from other Lady-Datejust references?\u003c\/summary\u003e\u003cp\u003eReference 69174 is specifically characterized by its stainless steel Oyster case paired with a white gold fluted bezel, setting it apart from references that use yellow gold or smooth bezels. This combination gives the 69174 a two-tone luxury aesthetic at a more accessible price point than fully precious-metal variants.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eWhat bracelet options are typically found on the 69174?\u003c\/summary\u003e\u003cp\u003eThe Rolex Lady-Datejust 69174 is most commonly found on the Jubilee bracelet, Rolex's elegant five-link design that has been associated with the Datejust family since its inception. Some examples may be found on an Oyster bracelet, though the Jubilee pairing is considered the more classic and collectible configuration for this reference.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eIs the Rolex Lady-Datejust 69174 a good buy for everyday wear?\u003c\/summary\u003e\u003cp\u003eYes, the 69174 is built on Rolex's proven Oyster case, which offers solid water resistance and robust construction suitable for regular wear despite its dressed-up appearance. Its 26 mm stainless steel case and timeless design also make it a strong long-term value, particularly when purchased in authenticated, original condition from a trusted dealer like Bizak and Co.\u003c\/p\u003e\u003c\/details\u003e\n\u003cp\u003e\u003cstrong\u003eBuy, trade, or sell.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. for pricing and availability on any reference in this collection.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Lady-Datejust 69174 different from other Lady-Datejust references?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reference 69174 is specifically characterized by its stainless steel Oyster case paired with a white gold fluted bezel, setting it apart from references that use yellow gold or smooth bezels. This combination gives the 69174 a two-tone luxury aesthetic at a more accessible price point than fully precious-metal variants.\"}},{\"@type\":\"Question\",\"name\":\"What bracelet options are typically found on the 69174?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Rolex Lady-Datejust 69174 is most commonly found on the Jubilee bracelet, Rolex's elegant five-link design that has been associated with the Datejust family since its inception. Some examples may be found on an Oyster bracelet, though the Jubilee pairing is considered the more classic and collectible configuration for this reference.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 69174 a good buy for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, the 69174 is built on Rolex's proven Oyster case, which offers solid water resistance and robust construction suitable for regular wear despite its dressed-up appearance. Its 26 mm stainless steel case and timeless design also make it a strong long-term value, particularly when purchased in authenticated, original condition from a trusted dealer like Bizak and Co.\"}}]}\u003c\/script\u003e","products":[{"product_id":"rolex-lady-datejust-69174-26mm-stainless-steel-white-gold-fluted-bezel-jubilee","title":"Rolex Lady Datejust 69174 26mm Stainless Steel White Gold Fluted Bezel Jubilee Bracelet","description":"\u003cp\u003eThe Rolex Lady Datejust 69174 is a 26mm stainless steel automatic dress watch distinguished by an 18k white gold fluted bezel and the classic Jubilee bracelet, offered in mint condition with original papers by Bizak \u0026amp; Co. The Oyster case pairs timeless proportions with Rolex's legendary build quality, while the white gold fluted bezel delivers the luminous contrast that has defined the Lady Datejust for generations.\u003c\/p\u003e\n\u003cp\u003eReference 69174 occupies a prized place in the Lady Datejust lineage, combining precious-metal bezel craftsmanship with everyday Oyster durability and 100 metres of water resistance. Contact Bizak \u0026amp; Co. today to buy this Lady Datejust 69174 online or learn more about adding it to your collection.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-lady-datejust\"\u003eevery Lady Datejust reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Lady Datejust, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Lady Datejust 69174 special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reference 69174 combines a stainless steel Oyster case with an 18k white gold fluted bezel and the iconic Jubilee bracelet — a materials pairing that delivers both precious-metal glamour and everyday durability. Its 26mm proportions and mint condition with original papers make this a particularly desirable example for collectors and first-time luxury buyers alike.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Lady Datejust 69174?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 69174 is powered by a Rolex automatic self-winding movement, the same hallmark of reliability and precision that underpins the entire Datejust family. Rolex automatic movements are renowned for their longevity and low maintenance requirements over decades of use.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Lady Datejust 69174?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Rolex Lady Datejust 69174 features a 26mm stainless steel Oyster case, the classic diameter for the Lady Datejust line. This size is considered ideally proportioned for a dress watch and has remained consistently popular among female collectors for generations.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady Datejust 69174 suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes — the Oyster case construction and 100 metres of water resistance make the 69174 robust enough for daily life, from the office to casual social occasions. Its dress-watch aesthetic means it also transitions seamlessly to formal settings, making it one of the most versatile women's luxury watches available.\"}},{\"@type\":\"Question\",\"name\":\"What is the bezel and bracelet on the Lady Datejust 69174?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This reference is fitted with an 18k white gold fluted bezel, which provides a cool, luminous contrast to the stainless steel case. The bracelet is Rolex's classic five-piece Jubilee in stainless steel, prized for its supple, comfortable feel and its long association with the Datejust collection since 1945.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady Datejust 69174 a good buy, and how do I purchase it from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"With original papers, mint condition, and the highly sought-after white gold fluted bezel and Jubilee combination, this 69174 represents excellent value in the pre-owned Rolex market. Contact Bizak \u0026 Co. directly through bizakandco.com to ask questions, confirm availability, or complete your purchase online with confidence.\"}}]}\u003c\/script\u003e","brand":"Bizak \u0026 Co.","offers":[{"title":"Default Title","offer_id":48647528087787,"sku":"69174","price":5750.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/zUsed-Rolex-Lady-Datejust-69174-SKU186612.jpg?v=1782156105"},{"product_id":"rolex-lady-datejust-26-26-mm-69174-preowned","title":"Rolex Lady-Datejust 26 26 mm 69174 Steel Silver","description":"\u003cp\u003eThe Rolex Lady-Datejust 26 reference 69174 is a classic 26 mm stainless steel dress watch featuring a silver dial, yellow gold fluted bezel, and the iconic Jubilee bracelet. This two-tone aesthetic — polished steel paired with yellow gold accents — defines the timeless elegance for which the Lady-Datejust is celebrated worldwide.\u003c\/p\u003e\n\u003cp\u003eReference 69174 stands out for its harmonious blend of sporty steel construction and refined yellow gold detailing, making it equally at home at formal occasions and everyday wear. Contact Bizak \u0026amp; Co. to learn more about availability or to buy this Rolex Lady-Datejust 69174 online today.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-lady-datejust\"\u003eevery Lady-Datejust reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Lady-Datejust, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Lady-Datejust 26 reference 69174 special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reference 69174 combines a stainless steel 26 mm case with a yellow gold fluted bezel and Jubilee bracelet, creating a two-tone look that is distinctly elegant and classically Rolex. The silver dial and Cyclops date magnifier tie this watch directly to the Datejust's pioneering heritage as the first self-winding date-display wristwatch. It is a piece that transcends trends and remains desirable decades after production.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Lady-Datejust 69174?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The reference 69174 is powered by a Rolex automatic self-winding movement, meaning the rotor winds the mainspring through the natural motion of the wearer's wrist. Rolex automatic movements are certified Swiss chronometers, held to strict accuracy standards by an independent testing institute. This ensures reliable, precise timekeeping over the long term.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Lady-Datejust 69174?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Rolex Lady-Datejust reference 69174 features a 26 mm stainless steel case, a diameter that has been the benchmark for Rolex's ladies' Datejust line for decades. The compact size makes it an ideal choice for smaller wrists or for anyone who prefers a discreet, jewelry-like watch profile. Despite its modest dimensions, the case retains the robust Rolex build quality the brand is known for.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 69174 suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes — the stainless steel case and Jubilee bracelet are highly durable, and Rolex constructs its cases and bracelets to withstand daily life. The automatic movement is self-winding, so wearing the watch regularly keeps it running without the need for manual winding. The two-tone styling is versatile enough to pair with both casual and formal attire, making it a genuine everyday companion.\"}},{\"@type\":\"Question\",\"name\":\"What are the key design details of the dial and bezel on ref. 69174?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial is finished in silver, offering a clean and luminous surface that provides excellent contrast for the hour markers and hands. The bezel is yellow gold with a fluted pattern, one of Rolex's most iconic design elements and a mark of the Datejust's heritage. Together, the silver dial and yellow gold fluted bezel create the classic two-tone Rolex aesthetic that has remained in demand for generations.\"}},{\"@type\":\"Question\",\"name\":\"How can I buy the Rolex Lady-Datejust 69174 from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"You can browse available inventory and purchase online at bizakandco.com, or contact the Bizak \u0026 Co. team directly for personalized assistance. We are happy to provide additional details about condition, provenance, and pricing for this reference. Please note that Bizak \u0026 Co. is not an authorized Rolex dealer, and all Rolex trademarks remain the property of Rolex SA.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48745199599851,"sku":"69174","price":3626.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/69174_d83c4fdc-251a-40a6-8b83-8bfdd17ff65a.jpg?v=1780690064"}],"url":"https:\/\/bizakandco.com\/collections\/bizak-co-69174.oembed","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}