{"title":"Rolex Lady-Datejust 31 278288RBR","description":"\u003cstyle\u003e#shopify-section-template--22583264182507__blocks_QA7h4D,[id^=\"shopify-block-ANmNYMjBJeUtTbkU1L\"]{display:none!important;}\u003c\/style\u003e\n\u003cdiv class=\"collection-intro\"\u003e\u003cp\u003eThe Rolex Lady-Datejust 31 reference 278288RBR is a 31 mm luxury dress watch built entirely in 18k yellow gold and set with a diamond-paved bezel, representing one of the most jewel-forward configurations in the current Datejust lineup. This reference unites the classic Datejust date function with a Fluted bezel set in brilliant-cut diamonds, offered across an exceptional range of dial choices including grey, silver, champagne, black mother of pearl, white mother of pearl, and full diamond pavé. The 31 mm case size positions the Lady-Datejust 31 as a refined midsize option that wears elegantly on a variety of wrist sizes, making it equally popular as a daily timepiece and a statement jewelry watch. Bizak and Co. carries authenticated examples of the 278288RBR in multiple dial variants, all inspected and ready to ship.\u003c\/p\u003e\u003c\/div\u003e\n\u003ch2\u003eAbout the Rolex Lady-Datejust 31 278288RBR\u003c\/h2\u003e\n\u003cp\u003eThe Datejust is Rolex's longest-running and most iconic model family, and the Lady-Datejust 31 sits at the heart of its jewelry-oriented tier. Reference 278288RBR denotes the specific configuration in 18k yellow gold with a diamond-set bezel, a combination that places it firmly within Rolex's Rolesor and precious-metal jewellery watch tradition. The 31 mm case size was introduced to bridge the gap between the classic 28 mm Lady-Datejust and the full 36 mm Datejust, and it has become a preferred choice for buyers who want a slightly more substantial presence on the wrist without sacrificing the watch's inherently feminine proportions. Across the dial range, Rolex offers sunray-brushed finishes, mother-of-pearl panels harvested for their natural iridescence, and fully pavé-set diamond dials that transform the watch into a wearable work of high jewellery.\u003c\/p\u003e\n\u003ch2\u003eWhat to Look For\u003c\/h2\u003e\n\u003cp\u003eWhen shopping the 278288RBR collection, dial choice is the primary differentiator and the most significant driver of secondary-market value, with full diamond pavé and black mother-of-pearl dials typically commanding premiums over more common silver or grey options. Buyers should also confirm whether the example includes its original Rolex box and papers, as complete sets attract notably stronger pricing and provide additional confidence in the watch's provenance and service history.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdetails\u003e\u003csummary\u003eWhat does the reference number 278288RBR mean on the Lady-Datejust 31?\u003c\/summary\u003e\u003cp\u003eIn Rolex's nomenclature, 278288 is the base reference for the 31 mm Lady-Datejust in 18k yellow gold, while RBR denotes a bezel set with brilliant-cut diamonds. The suffix that follows RBR in each full reference code identifies the specific dial configuration, such as grey, silver, champagne, or diamond pavé.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eHow does the 31 mm case size compare to other Lady-Datejust models?\u003c\/summary\u003e\u003cp\u003eThe Lady-Datejust is available in 28 mm and 31 mm sizes, with the 31 mm offering a slightly larger dial window and a more contemporary wrist presence while retaining the model's classic proportions. Many buyers choose the 31 mm because it reads more legibly on the wrist and sits comfortably alongside modern fashion without looking oversized.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eAre the Rolex Lady-Datejust 31 278288RBR watches at Bizak and Co. authentic?\u003c\/summary\u003e\u003cp\u003eYes, every Rolex Lady-Datejust 31 278288RBR offered at Bizak and Co. is authenticated prior to listing and inspected for condition, originality of dial, hands, and case. We carry multiple dial variants ready to ship, and our team is available to provide additional photos, documentation details, or condition reports upon request.\u003c\/p\u003e\u003c\/details\u003e\n\u003cp\u003eBrowse also: \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy, trade, or sell.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. for pricing and availability on any reference in this collection.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What does the reference number 278288RBR mean on the Lady-Datejust 31?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In Rolex's nomenclature, 278288 is the base reference for the 31 mm Lady-Datejust in 18k yellow gold, while RBR denotes a bezel set with brilliant-cut diamonds. The suffix that follows RBR in each full reference code identifies the specific dial configuration, such as grey, silver, champagne, or diamond pavé.\"}},{\"@type\":\"Question\",\"name\":\"How does the 31 mm case size compare to other Lady-Datejust models?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Lady-Datejust is available in 28 mm and 31 mm sizes, with the 31 mm offering a slightly larger dial window and a more contemporary wrist presence while retaining the model's classic proportions. Many buyers choose the 31 mm because it reads more legibly on the wrist and sits comfortably alongside modern fashion without looking oversized.\"}},{\"@type\":\"Question\",\"name\":\"Are the Rolex Lady-Datejust 31 278288RBR watches at Bizak and Co. authentic?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, every Rolex Lady-Datejust 31 278288RBR offered at Bizak and Co. is authenticated prior to listing and inspected for condition, originality of dial, hands, and case. We carry multiple dial variants ready to ship, and our team is available to provide additional photos, documentation details, or condition reports upon request.\"}}]}\u003c\/script\u003e","products":[{"product_id":"rolex-lady-datejust-31-31-mm-278288rbrrdp","title":"Rolex Lady-Datejust 31 31 mm 278288RBRRDP Yellow Gold\/Diamonds Red","description":"\u003cp\u003eThe Rolex Lady-Datejust 31 ref. 278288RBRRDP is an 18k yellow gold automatic watch featuring a stunning red ombré diamond-set dial, a diamond-set bezel, and the iconic President bracelet. This 31mm reference represents one of the most opulent expressions in the Lady-Datejust collection, combining precious metal craftsmanship with lavish gem-setting throughout.\u003c\/p\u003e\n\u003cp\u003eWhat sets the 278288RBRRDP apart is the breathtaking combination of the vivid red diamond dial against the warm luster of yellow gold and the diamond-encrusted bezel — a truly showstopping piece for the collector who demands the finest. Contact Bizak \u0026amp; Co. today to inquire about purchasing this exceptional Rolex Lady-Datejust 31 or to explore our curated selection of luxury timepieces.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-lady-datejust-31\"\u003eevery Lady-Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Lady-Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Lady-Datejust 31 ref. 278288RBRRDP special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 278288RBRRDP stands out for its rare combination of an 18k yellow gold case, a red ombré diamond-set dial, a diamond-set bezel, and the exclusive President bracelet — all in a versatile 31mm format. This level of gem-setting and precious metal throughout places it at the very top of the Lady-Datejust lineup. It is a showpiece as much as it is a precision timepiece.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Lady-Datejust 31 278288RBRRDP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 278288RBRRDP is powered by an automatic movement, consistent with Rolex's commitment to in-house mechanical excellence across the Datejust collection. Rolex automatic movements are renowned for their precision, durability, and low-maintenance reliability. The self-winding mechanism means the watch winds itself through the natural motion of the wearer's wrist during daily wear.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Lady-Datejust 278288RBRRDP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case measures 31mm in diameter, placing it in Rolex's mid-size Lady-Datejust tier between the classic 28mm and the larger 36mm Datejust. This size is widely appreciated for its versatility — substantial enough to make a statement yet refined enough to wear elegantly with any attire. The 18k yellow gold case is also set with diamonds, adding to its visual impact beyond the dial and bezel.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 31 278288RBRRDP suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Lady-Datejust 31 is designed to be both a luxury object and a practical daily watch, with an automatic movement and a water resistance of 100 meters (330 feet) that make it genuinely wearable. However, given the extensive diamond-setting on this particular reference, many collectors reserve it for special occasions or evening wear. Its durability and Rolex engineering quality mean it can handle daily use, though the gem-set dial and bezel merit mindful care.\"}},{\"@type\":\"Question\",\"name\":\"What are the key materials and dial details on the 278288RBRRDP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The watch features an 18k yellow gold case and President bracelet, a diamond-set bezel, and a striking red ombré diamond-set dial. Rolex produces its yellow gold alloy in-house to its own specifications, ensuring consistent color and hardness. The red dial with diamond hour markers creates a vivid, luxurious aesthetic that is immediately eye-catching.\"}},{\"@type\":\"Question\",\"name\":\"How can I buy the Rolex Lady-Datejust 31 278288RBRRDP from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"You can purchase the Rolex Lady-Datejust 31 ref. 278288RBRRDP directly through Bizak \u0026 Co. at bizakandco.com or by contacting our team directly for personalized assistance. We are a dedicated luxury watch dealer committed to providing an exceptional buying experience for discerning collectors. Reach out to us to confirm availability, discuss details, and arrange your purchase with confidence.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48745264546027,"sku":"278288RBRRDP","price":67517.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278288RBRRDP_9c106023-729c-468a-ad35-879c3e2c86cf.jpg?v=1780690427"},{"product_id":"rolex-lady-datejust-31-31-mm-278288rbrogfmdp","title":"Rolex Lady-Datejust 31 31 mm 278288RBROGFMDP Yellow Gold\/Diamonds Green","description":"\u003cp\u003eThe Rolex Lady-Datejust 31 reference 278288RBROGFMDP is a 31mm 18k yellow gold automatic watch featuring a captivating olive green floral motif dial, a diamond-set bezel, and the iconic President bracelet. Every surface of this reference radiates luxury, from the scintillating pavé diamonds framing the dial to the warm gleam of the solid yellow gold case and bracelet links.\u003c\/p\u003e\n\u003cp\u003eWhat sets reference 278288RBROGFMDP apart is the rare combination of a nature-inspired floral motif dial in olive green with the prestige of a full yellow gold President bracelet and diamond bezel — a trilogy of details that elevates the Lady-Datejust to true jewelry-watch status. Contact Bizak \u0026amp; Co. today to buy this stunning Rolex Lady-Datejust 31 online or learn more about availability.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-lady-datejust-31\"\u003eevery Lady-Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Lady-Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Lady-Datejust 31 ref. 278288RBROGFMDP special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reference 278288RBROGFMDP combines three of the most desirable elements in the Lady-Datejust lineup: an olive green floral motif dial, a diamond-set bezel, and an 18k yellow gold President bracelet. This trilogy of luxury details makes it as much a piece of fine jewelry as it is a precision Rolex timepiece.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Lady-Datejust 278288RBROGFMDP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This reference is powered by a Rolex automatic movement, delivering the self-winding reliability and precision that Rolex is world-renowned for. The automatic caliber winds itself through the natural motion of the wearer's wrist, requiring no manual winding during regular wear.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Rolex Lady-Datejust 278288RBROGFMDP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case measures 31mm in diameter, which is the mid-size option in the Lady-Datejust range. It offers a more prominent wrist presence than the 28mm while remaining elegantly proportioned for a wide range of wrist sizes.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 31 suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes — despite its lavish appearance, the Lady-Datejust 31 ref. 278288RBROGFMDP is built to Rolex's exacting standards, including 100 meters (330 feet) of water resistance. The robust 18k yellow gold case and President bracelet are designed for lasting durability, making this watch entirely appropriate for daily wear.\"}},{\"@type\":\"Question\",\"name\":\"What is the dial and bezel like on the 278288RBROGFMDP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial features an olive green floral motif, a decorative design in which botanical imagery is rendered against a richly colored green ground, creating a dial that functions as a miniature work of art. The surrounding bezel is set with brilliant-cut diamonds, adding a sparkling frame that complements the warm yellow gold of the case.\"}},{\"@type\":\"Question\",\"name\":\"How can I buy the Rolex Lady-Datejust 31 278288RBROGFMDP from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"You can purchase this Rolex Lady-Datejust 31 online at bizakandco.com or contact our team directly to inquire about availability and pricing. Bizak \u0026 Co. specializes in sourcing exceptional luxury timepieces and provides a transparent, knowledgeable buying experience for collectors and first-time buyers alike.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48745766158571,"sku":"278288RBROGFMDP","price":42779.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278288RBROGFMDP_a990ae24-6aa4-4355-844b-d2f0bd73a94a.jpg?v=1780692934"},{"product_id":"rolex-lady-datejust-31-31-mm-278288rbrcsp","title":"Rolex Lady-Datejust 31 31 mm 278288RBRCSP Yellow Gold\/Diamonds Champagne","description":"\u003cp\u003eThe Rolex Lady-Datejust 31 reference 278288RBRCSP is a 31mm 18k yellow gold dress watch featuring a champagne dial, a diamond-set bezel, and the iconic President bracelet. This reference represents one of the most refined expressions of Rolex's storied Datejust line, combining precious metal craftsmanship with brilliant diamond accents for an unmistakably luxurious result.\u003c\/p\u003e\n\u003cp\u003eReference 278288RBRCSP stands out for the seamless harmony between its warm yellow gold case and bracelet, the brilliance of the diamond bezel, and the warm glow of its champagne dial — a combination that elevates everyday elegance to heirloom status. Contact Bizak \u0026amp; Co. today to inquire about availability or to buy this stunning Lady-Datejust online.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-lady-datejust-31\"\u003eevery Lady-Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Lady-Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Lady-Datejust 31 ref. 278288RBRCSP special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reference 278288RBRCSP combines an 18k yellow gold Oyster case and President bracelet with a diamond-set bezel and a warm champagne dial — one of the most complete and luxurious configurations available in the Lady-Datejust 31 lineup. The all-yellow-gold palette unified with brilliant diamonds gives this reference a distinctly high-jewelry character while remaining a fully functional Swiss automatic watch.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Lady-Datejust 278288RBRCSP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The watch is driven by a Rolex automatic mechanical movement, which self-winds via a rotor that harnesses energy from the wearer's wrist motion. Rolex manufactures its movements entirely in-house, and the calibers used in the Lady-Datejust 31 are certified as Superlative Chronometers, meaning they meet strict accuracy standards beyond the official COSC benchmark.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Lady-Datejust 278288RBRCSP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case measures 31mm in diameter, placing it in Rolex's mid-size category — larger than the 28mm Lady-Datejust but more delicate than the full 36mm or 41mm Datejust references. This size is widely considered ideal for medium wrists and for wearers who want a watch that reads as a refined dress piece without being too diminutive.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 31 suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes — the Oyster case construction with its screw-down crown provides meaningful water resistance, and the President bracelet is exceptionally comfortable for daily wear. While the diamond bezel and yellow gold case elevate this reference into luxury-jewelry territory, the robust Rolex build quality means it is entirely appropriate as a daily companion, not merely an occasional showpiece.\"}},{\"@type\":\"Question\",\"name\":\"What are the dial and bezel details on reference 278288RBRCSP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial is finished in champagne, a warm golden tone that pairs harmoniously with the 18k yellow gold case and bracelet. The bezel is set with brilliant-cut diamonds selected and mounted by Rolex's in-house gem-setting team, creating a continuous ring of sparkle that frames the dial and contributes to the reference's distinctly jewel-like presence.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 278288RBRCSP a good buy, and how can I purchase it from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Lady-Datejust in yellow gold with a diamond bezel is consistently among the most desirable configurations in Rolex's women's lineup, with strong demand supporting long-term value. You can browse this reference and contact our team directly at bizakandco.com — we are happy to provide full condition details, answer any questions, and guide you through a secure purchase.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48746566090987,"sku":"278288RBRCSP","price":44547.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278288RBRCSP_919d8916-fc9c-4367-97bb-7fcdb38ee852.jpg?v=1780698119"},{"product_id":"rolex-lady-datejust-31-31-mm-278288rbrmrdvip","title":"Rolex Lady-Datejust 31 31 mm 278288RBRMRDVIP Yellow Gold\/Diamonds Green","description":"\u003cp\u003eThe Rolex Lady-Datejust 31 ref. 278288RBRMRDVIP is a 31mm automatic wristwatch crafted in 18k yellow gold and set with a diamond bezel, featuring a striking green malachite dial with a Roman numeral VI diamond index and mounted on an iconic President bracelet. This reference represents one of the most opulent expressions of the Lady-Datejust lineage, blending Rolex's horological precision with high-jewelry aesthetics.\u003c\/p\u003e\n\u003cp\u003eWhat sets the 278288RBRMRDVIP apart is the rare combination of a natural malachite dial—prized for its vivid, one-of-a-kind green patterning—paired with the full yellow gold and diamond treatment that elevates it firmly into collector and connoisseur territory. Contact Bizak \u0026amp; Co. today to inquire about purchasing this extraordinary timepiece or to explore our full selection of luxury Rolex watches for sale online.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-lady-datejust-31\"\u003eevery Lady-Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Lady-Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Lady-Datejust 31 ref. 278288RBRMRDVIP special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This reference combines an 18k yellow gold Oyster case, a diamond-set bezel, and a rare natural malachite dial with a diamond VI index—materials and craftsmanship that place it at the very top of the Lady-Datejust range. Because malachite is a natural stone with unique banding patterns, every dial is one of a kind, giving each watch an individuality that no manufactured dial can replicate.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Lady-Datejust 31 278288RBRMRDVIP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The watch is powered by a Rolex automatic movement, a self-winding caliber that meets COSC chronometer certification standards and Rolex's own stringent accuracy benchmarks. The movement is housed within the sealed Oyster case, which provides water resistance to 100 meters (330 feet) and protects the caliber over the long term.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Lady-Datejust 278288RBRMRDVIP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case measures 31mm in diameter, positioning it between the classic 28mm Lady-Datejust and the larger Datejust 36, making it an ideal choice for those who want a modern, slightly more substantial presence without sacrificing feminine elegance. The full yellow gold construction adds visual weight that complements the wider case beautifully.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 31 suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes—despite its high-jewelry appearance, the Lady-Datejust 31 is built on Rolex's robust Oyster architecture with 100 meters of water resistance, a screw-down crown, and a chronometer-grade automatic movement designed for daily reliability. The President bracelet is engineered for comfort over long wear, making this watch as practical as it is beautiful.\"}},{\"@type\":\"Question\",\"name\":\"What is the dial and bezel on the 278288RBRMRDVIP made of?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial is crafted from natural malachite, a semi-precious mineral stone whose vivid green coloring and swirling patterns are entirely organic and unique to each piece. The bezel is set with brilliant-cut diamonds hand-placed by Rolex's in-house gem specialists, ensuring consistent brilliance and a secure, factory-standard setting.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 31 278288RBRMRDVIP a good buy, and how can I purchase it from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The malachite dial and full yellow gold with diamond configuration make this one of the most collectible and visually distinctive variants in the current Lady-Datejust lineup, and Rolex's brand strength supports long-term value retention. To buy this watch online or ask any questions, visit bizakandco.com or contact our team directly—we are happy to provide additional details, photos, or assistance with your purchase.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48746566484203,"sku":"278288RBRMRDVIP","price":42036.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278288RBRMRDVIP_46b4de43-adc7-4cbc-aefb-f3f658200b13.png?v=1780698147"},{"product_id":"rolex-lady-datejust-31-31-mm-278288rbrogddp","title":"Rolex Lady-Datejust 31 31 mm 278288RBROGDDP Yellow Gold\/Diamonds Green","description":"\u003cp\u003eThe Rolex Lady-Datejust 31 ref. 278288RBROGDDP is an 18k yellow gold 31mm dress watch featuring a luminous olive green dial, a factory diamond-set bezel, and the iconic President bracelet. Powered by a self-winding automatic movement, this reference pairs Rolex's signature horological precision with an opulent aesthetic that defines the Lady-Datejust collection.\u003c\/p\u003e\n\u003cp\u003eReference 278288RBROGDDP stands out for its seamless marriage of precious metal, dazzling diamonds, and a richly toned green dial that has become one of the most coveted color stories in modern Rolex production. Contact Bizak \u0026amp; Co. today to inquire about availability, pricing, and to buy this stunning Lady-Datejust 31 online with confidence.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-lady-datejust-31\"\u003eevery Lady-Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Lady-Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Lady-Datejust 31 ref. 278288RBROGDDP special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reference 278288RBROGDDP combines an 18k yellow gold case and President bracelet with a factory diamond-set bezel and a richly toned olive green dial — one of the most coveted color and material combinations in the current Rolex Lady-Datejust lineup. The result is a timepiece that functions equally as a precision Swiss watch and as a piece of fine jewelry, making it highly desirable among collectors and watch enthusiasts alike.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Lady-Datejust 31 278288RBROGDDP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This reference is powered by a Rolex automatic self-winding movement, consistent with the Lady-Datejust 31 line. Rolex automatic calibers are renowned for their precision, durability, and ease of ownership, requiring no manual winding during regular wear.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Lady-Datejust 31?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"As the name indicates, this watch features a 31mm case diameter, positioning it between the classic 28mm Lady-Datejust and the 36mm full-size Datejust. The 31mm size offers a slightly bolder wrist presence while retaining elegantly feminine proportions.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 31 suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes — the Lady-Datejust 31 is designed for daily wear, combining a robust automatic movement with a durable 18k yellow gold construction. Its dressy aesthetic makes it equally at home at formal occasions, while its Rolex engineering ensures it is reliable enough for everyday use.\"}},{\"@type\":\"Question\",\"name\":\"What is the dial and bezel like on the 278288RBROGDDP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial is finished in a warm olive green that pairs harmoniously with the yellow gold case and President bracelet. The bezel is factory-set with brilliant-cut diamonds, adding a layer of fine jewelry character that distinguishes this reference from standard non-diamond Datejust variants.\"}},{\"@type\":\"Question\",\"name\":\"How can I buy the Rolex Lady-Datejust 31 278288RBROGDDP from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"You can inquire about this reference directly through bizakandco.com or contact our team for pricing, current availability, and condition details. Bizak \u0026 Co. is not an authorized Rolex dealer, and we are happy to guide you through the purchase process and answer any questions you may have about this stunning Lady-Datejust 31.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48746566680811,"sku":"278288RBROGDDP","price":46407.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278288RBROGDDP_7e3187c7-4dc0-4a8d-be80-728df1674344.jpg?v=1780698161"},{"product_id":"rolex-lady-datejust-31-31-mm-278288rbrwrdp","title":"Rolex Lady-Datejust 31 31 mm 278288RBRWRDP Yellow Gold\/Diamonds White","description":"\u003cp\u003eThe Rolex Lady-Datejust 31 reference 278288RBRWRDP is a 31mm automatic wristwatch crafted in 18k yellow gold, featuring a factory diamond-set bezel, a white Roman numeral dial, and the iconic President bracelet. This combination places it firmly at the pinnacle of Rolex's dress-watch offering for women, uniting horological precision with fine-jewelry-level finishing.\u003c\/p\u003e\n\u003cp\u003eReference 278288RBRWRDP stands out for its harmonious blend of yellow gold warmth, diamond brilliance, and the refined President bracelet — a trio that has defined Rolex's most prestigious ladies' lineup for decades. Contact Bizak \u0026amp; Co. today to inquire about availability, pricing, or to buy this stunning Lady-Datejust 31 online.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-lady-datejust-31\"\u003eevery Lady-Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Lady-Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Lady-Datejust 31 reference 278288RBRWRDP special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reference 278288RBRWRDP combines three of Rolex's most coveted elements in a single watch: an 18k yellow gold case and President bracelet, a factory diamond-set bezel, and a white Roman numeral dial. This trifecta places it at the top of the Lady-Datejust lineup and makes it one of the most recognizable luxury dress watches for women available today.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Lady-Datejust 31 278288RBRWRDP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 278288RBRWRDP is powered by a Rolex automatic movement, meaning the watch winds itself through the motion of the wearer's wrist. Rolex manufactures its movements entirely in-house and certifies them to Superlative Chronometer standards for accuracy and reliability.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Lady-Datejust 31?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"As the name indicates, the Lady-Datejust 31 features a 31mm case diameter, making it one of the mid-sized options in Rolex's Datejust family. The 31mm sizing offers strong wrist presence while remaining proportionate and elegant on a range of wrist sizes.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 31 278288RBRWRDP suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes — despite its jewelry-level finishing, the Lady-Datejust 31 is built to Rolex's exacting standards with a water resistance of 100 meters (330 feet) and a robust 18k yellow gold case. It is designed to be worn daily and transitions seamlessly from casual settings to formal occasions.\"}},{\"@type\":\"Question\",\"name\":\"What is the dial and bezel like on the 278288RBRWRDP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial is white with Roman numeral hour markers, providing classic legibility that complements the watch's dressy character. The bezel is factory-set with brilliant-cut diamonds by Rolex's own gem-setting craftspeople, adding a fine-jewelry dimension to the timepiece.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 31 278288RBRWRDP a good buy, and how can I purchase it from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Lady-Datejust 31 in yellow gold with a diamond bezel is a consistently strong performer in the pre-owned market due to its iconic design and Rolex's brand longevity, making it both a pleasure to wear and a considered purchase. You can buy this reference online or inquire directly through Bizak \u0026 Co. at bizakandco.com, where our specialists are ready to assist you.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48746567401707,"sku":"278288RBRWRDP","price":44547.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278288RBRWRDP_74f6d83b-3428-44a2-aec6-f268200fdd0e.jpg?v=1780698185"},{"product_id":"rolex-lady-datejust-31-31-mm-278288rbrogrdvip","title":"Rolex Lady-Datejust 31 31 mm 278288RBROGRDVIP Yellow Gold\/Diamonds Green","description":"\u003cp\u003eThe Rolex Lady-Datejust 31 reference 278288RBR is a 31mm automatic wristwatch crafted in 18k yellow gold, featuring an olive green Roman numeral dial, a diamond-set bezel, and the iconic President bracelet. This reference represents the pinnacle of Rolex's dressy sport lineup, combining precious materials with the enduring Date function that defines the Datejust lineage.\u003c\/p\u003e\n\u003cp\u003eReference 278288RBR stands apart through its harmonious marriage of warm yellow gold, the richly toned olive green dial with Roman hour markers, and the brilliant sparkle of its factory diamond bezel — a combination that reads as both bold and refined on the wrist. Contact Bizak \u0026amp; Co. today to inquire about availability, pricing, or to purchase this stunning Lady-Datejust 31 online.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-lady-datejust-31\"\u003eevery Lady-Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Lady-Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Lady-Datejust 31 ref. 278288RBR special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reference 278288RBR combines an 18k yellow gold Oyster case and President bracelet with a factory diamond-set bezel and a rare olive green Roman numeral dial — a factory configuration that is both visually dramatic and impeccably finished. It represents Rolex's highest level of in-house craftsmanship applied to the iconic 31mm Datejust platform.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Lady-Datejust 31 278288RBR?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 278288RBR is powered by a Rolex-manufacture automatic movement housed within the water-resistant Oyster case. Rolex's self-winding calibers are known for exceptional reliability, precision, and longevity with regular servicing.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Lady-Datejust 31?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Lady-Datejust 31 measures 31mm in diameter, making it a versatile mid-size watch that suits a broad range of wrist sizes. It is larger than the 28mm Lady-Datejust yet more refined and wearable than the full-size 36mm or 41mm Datejust references.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 31 suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes — the Oyster case construction provides water resistance to 100 meters (330 feet), meaning it can withstand daily activities including hand-washing and light water exposure. While its precious gold and diamond details make it a natural choice for formal occasions, many owners wear it daily as a luxurious yet durable companion.\"}},{\"@type\":\"Question\",\"name\":\"What is the dial color and what are the hour markers on the 278288RBR?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial is finished in olive green, a sophisticated and on-trend shade that pairs beautifully with the warmth of the 18k yellow gold case. The hour markers are Roman numerals, reinforcing the watch's classical and elegant character.\"}},{\"@type\":\"Question\",\"name\":\"How can I buy the Rolex Lady-Datejust 31 278288RBR from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"You can inquire about or purchase this reference directly through bizakandco.com, where our team of knowledgeable specialists can provide current availability, condition details, and pricing. Bizak \u0026 Co. is an independent luxury watch dealer — not an authorized Rolex retailer — and we welcome inquiries via our website contact page or by phone.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48746572611819,"sku":"278288RBROGRDVIP","price":46035.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278288RBROGRDVIP_a48710c6-abb4-4c4f-b610-f8e2c8e232c6.jpg?v=1780698198"},{"product_id":"rolex-lady-datejust-31-31-mm-278288rbrdgp","title":"Rolex Lady-Datejust 31 31 mm 278288RBRDGP Yellow Gold\/Diamonds Grey","description":"\u003cp\u003eThe Rolex Lady-Datejust 31 ref. 278288RBRDGP is a 31 mm automatic wristwatch crafted in 18k yellow gold, featuring a grey dial, a diamond-set bezel, and the iconic President bracelet. This reference represents the pinnacle of Rolex's dress-watch lineage, combining the enduring Datejust silhouette with lavish diamond embellishment and an all-gold construction that commands immediate attention.\u003c\/p\u003e\n\u003cp\u003eReference 278288RBRDGP stands apart through the harmonious contrast of its cool grey dial against the warmth of yellow gold and the brilliance of its diamond bezel — a combination that transitions effortlessly from boardroom to black-tie. Contact Bizak \u0026amp; Co. today to inquire about availability, pricing, and authentication for this stunning Lady-Datejust 31.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-lady-datejust-31\"\u003eevery Lady-Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Lady-Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Lady-Datejust 31 ref. 278288RBRDGP special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reference 278288RBRDGP combines an 18k yellow gold case and President bracelet with a diamond-set bezel and a refined grey dial — a trio of details that places it firmly at the intersection of sport, dress, and jewelry watchmaking. The RBR suffix within the Rolex nomenclature specifically denotes the diamond bezel configuration, making this one of the most ornate standard-production Lady-Datejust references available.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Lady-Datejust 31 278288RBRDGP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This reference is powered by a Rolex in-house automatic (self-winding) movement, consistent with the entire current Lady-Datejust 31 lineup. Rolex manufactures its own movements to chronometer-grade precision standards, and the self-winding rotor winds the mainspring through everyday wrist motion, requiring no manual winding under normal wear.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Lady-Datejust 31?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Lady-Datejust 31 measures 31 mm in diameter, positioning it as a mid-size option between the classic 28 mm Lady-Datejust and the 36 mm standard Datejust. This size has broad appeal and suits a wide range of wrist proportions while still reading as a distinctly feminine, elegant timepiece.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 31 278288RBRDGP suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes — despite its diamond bezel and all-gold construction, the Lady-Datejust 31 is engineered for daily wear, offering water resistance to 100 meters (330 feet) and a robust automatic movement that winds itself with the motion of the wrist. The President bracelet's solid 18k gold links are built to withstand decades of continuous wear, and the sapphire crystal is highly scratch-resistant.\"}},{\"@type\":\"Question\",\"name\":\"What is the dial and bezel like on reference 278288RBRDGP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial is finished in grey, offering a cool, neutral tone that contrasts elegantly with the warm yellow gold case and bracelet. The bezel is fully set with brilliant-cut diamonds, creating a continuous ring of sparkle that frames the dial and gives this reference its high-jewelry character.\"}},{\"@type\":\"Question\",\"name\":\"How can I buy the Rolex Lady-Datejust 31 278288RBRDGP from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"You can inquire about this reference directly through bizakandco.com or by contacting our team via the site's contact form or phone number. Bizak \u0026 Co. is not an authorized Rolex dealer, but we specialize in authenticated luxury timepieces and are happy to provide condition details, current pricing, and secure purchase arrangements for the Lady-Datejust 31 ref. 278288RBRDGP.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48746579722475,"sku":"278288RBRDGP","price":46407.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278288RBRDGP_5cf7422c-6047-4e9e-bac8-0875cd499051.jpg?v=1780698222"},{"product_id":"rolex-lady-datejust-31-31-mm-278288rbrmop","title":"Rolex Lady-Datejust 31 31 mm 278288RBRMOP Yellow Gold\/Diamonds White Mother of Pearl","description":"\u003cp\u003eThe Rolex Lady-Datejust 31 reference 278288RBRMOP is a 31mm automatic wristwatch crafted in 18k yellow gold, showcasing a white mother-of-pearl dial and a diamond-set bezel atop Rolex's iconic President bracelet. Every element of this reference is designed to project refined luxury, making it one of the most recognizable and coveted ladies' timepieces in the world.\u003c\/p\u003e\n\u003cp\u003eWhat sets the 278288RBRMOP apart is the luminous depth of its white mother-of-pearl dial paired with the brilliance of its diamond bezel — a combination that delivers understated glamour around the clock. Contact Bizak \u0026amp; Co. today to inquire about availability, pricing, and to buy this stunning Rolex Lady-Datejust 31 online.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-lady-datejust-31\"\u003eevery Lady-Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Lady-Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Lady-Datejust 31 reference 278288RBRMOP special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 278288RBRMOP combines an 18k yellow gold Oyster case with a diamond-set bezel, a white mother-of-pearl dial, and Rolex's prestigious President bracelet — one of the most luxurious configurations available in the Lady-Datejust 31 lineup. The iridescent mother-of-pearl dial shifts in light in a way no printed or lacquered dial can replicate, making this reference a true piece of wearable art.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Lady-Datejust 31 278288RBRMOP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This watch is driven by a Rolex automatic movement, certified as a Superlative Chronometer to a precision standard of approximately plus or minus two seconds per day. The self-winding rotor means the watch stays powered through the natural motion of the wrist, requiring no battery.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Lady-Datejust 31?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"As the name indicates, the Lady-Datejust 31 measures 31mm in diameter, a size that occupies the sweet spot between classic ladies' proportions and the modern preference for a slightly bolder wrist presence. It wears comfortably on a wide range of wrist sizes.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 31 suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Absolutely — despite its diamond bezel and precious-metal construction, the Lady-Datejust 31 is built on Rolex's Oyster case architecture, which offers 100 meters (330 feet) of water resistance and exceptional durability. It transitions seamlessly from a business setting to a formal evening occasion, making it a genuinely versatile daily companion.\"}},{\"@type\":\"Question\",\"name\":\"What is the dial and bezel material on the 278288RBRMOP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial is crafted from white mother-of-pearl, a natural material with a living, iridescent finish that shifts subtly under different lighting conditions. The bezel is set with diamonds, creating a brilliant frame that enhances the luminosity of the dial and the warmth of the yellow gold case.\"}},{\"@type\":\"Question\",\"name\":\"How can I buy the Rolex Lady-Datejust 31 278288RBRMOP from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"You can browse and inquire about this reference directly at bizakandco.com or reach out to our team for personalized assistance with availability and pricing. Bizak \u0026 Co. is a trusted luxury watch dealer — while we are not an authorized Rolex dealer, we pride ourselves on transparency, expertise, and exceptional service for every client.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48746583949547,"sku":"278288RBRMOP","price":46826.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278288RBRMOP_1b7c5abe-ddbb-4e71-b6dc-b3746d9a59a4.jpg?v=1780698238"},{"product_id":"rolex-lady-datejust-31-31-mm-278288rbrcddp","title":"Rolex Lady-Datejust 31 31 mm 278288RBRCDDP Yellow Gold\/Diamonds Champagne","description":"\u003cp\u003eThe Rolex Lady-Datejust 31 reference 278288RBRCDDP is a 31mm automatic wristwatch crafted in 18k yellow gold, featuring a luminous champagne dial, a diamond-set bezel, and the iconic President bracelet. This reference represents one of Rolex's most refined expressions of the Datejust lineage, blending classic proportions with extraordinary gemstone embellishment.\u003c\/p\u003e\n\u003cp\u003eWhat sets reference 278288RBRCDDP apart is the seamless marriage of yellow gold warmth, the brilliance of a fully diamond-set bezel, and the regal comfort of the President bracelet — a combination that reads as effortlessly elegant on any occasion. Contact Bizak \u0026amp; Co. today to learn more or to purchase this stunning Lady-Datejust 31 for your collection.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-lady-datejust-31\"\u003eevery Lady-Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Lady-Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Lady-Datejust 31 ref. 278288RBRCDDP special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reference 278288RBRCDDP combines an 18k yellow gold case and President bracelet with a champagne dial and a fully diamond-set bezel, making it one of the most jewel-rich and visually striking configurations in the Lady-Datejust 31 lineup. The coherence of warm yellow gold tones throughout the case, dial, and bracelet gives this reference a unified, high-jewelry aesthetic that stands apart from steel or two-tone variants.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Lady-Datejust 31 278288RBRCDDP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This reference is powered by a Rolex automatic movement, delivering self-winding convenience and the reliability that Rolex is globally recognized for. Rolex manufactures its movements entirely in-house to chronometer-certified standards of precision.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Lady-Datejust 278288RBRCDDP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case measures 31mm in diameter, placing it in Rolex's mid-size Lady-Datejust category. This dimension offers a versatile wrist presence — substantial enough for confident readability while remaining elegantly proportioned for a wide range of wrist sizes.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 31 suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes — the Oyster case construction and screwed-down crown provide meaningful protection for daily use, and the automatic movement winds continuously with the natural motion of the wrist. That said, the all-yellow-gold case and diamond bezel make this reference equally at home at formal events and special occasions.\"}},{\"@type\":\"Question\",\"name\":\"What are the dial and bezel materials on ref. 278288RBRCDDP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial is finished in champagne, a warm golden-beige tone that complements the 18k yellow gold case perfectly. The bezel is set with individually selected round brilliant diamonds, hand-placed by Rolex's craftspeople to maximize uniform brilliance around the entire circumference of the watch.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 31 278288RBRCDDP a good buy, and how can I purchase it from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The all-yellow-gold Lady-Datejust 31 with diamond bezel represents a convergence of Rolex's horological heritage and high-jewelry craftsmanship, making it a compelling choice for collectors who value both wearability and lasting value. To purchase or inquire about reference 278288RBRCDDP, simply contact Bizak \u0026 Co. through bizakandco.com — our team will walk you through availability, condition details, and next steps.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48746594992363,"sku":"278288RBRCDDP","price":46407.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278288RBRCDDP_58e5e774-8c54-4ecb-9072-0ce3cbee3ed6.jpg?v=1780698296"},{"product_id":"rolex-lady-datejust-31-31-mm-278288rbrbmp","title":"Rolex Lady-Datejust 31 31 mm 278288RBRBMP Yellow Gold\/Diamonds Black Mother of Pearl","description":"\u003cp\u003eThe Rolex Lady-Datejust 31 reference 278288RBRBMP is a 31mm automatic wristwatch crafted in 18k yellow gold, featuring a diamond-set bezel and a stunning black mother-of-pearl dial. Completing the look is Rolex's iconic President bracelet, one of the most recognizable and prestigious bracelets in fine watchmaking.\u003c\/p\u003e\n\u003cp\u003eThis reference stands apart through its harmonious fusion of yellow gold warmth, the organic depth of black mother-of-pearl, and the brilliance of diamond-set accents—making it one of the most desirable Lady-Datejust configurations available. Contact Bizak \u0026amp; Co. today to inquire about this exceptional timepiece or to buy online.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-lady-datejust-31\"\u003eevery Lady-Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Lady-Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Lady-Datejust 31 reference 278288RBRBMP special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reference 278288RBRBMP combines three of the most prestigious elements available in the Lady-Datejust lineup: an 18k yellow gold case and President bracelet, a diamond-set bezel, and a black mother-of-pearl dial. This confluence of precious metal, diamonds, and organic iridescent material makes it one of the most visually striking and collectible configurations in the 31mm range.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Lady-Datejust 31 278288RBRBMP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The watch is powered by a Rolex certified Swiss automatic movement, meeting the brand's Superlative Chronometer standard for precision and reliability. Rolex manufactures its movements entirely in-house, ensuring every component is held to the highest quality controls in the industry.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Lady-Datejust 278288RBRBMP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case measures 31mm in diameter, placing it in Rolex's mid-size Lady-Datejust category. This size strikes a balance between the classic 28mm Lady-Datejust and the full 36mm Datejust, making it a versatile choice for a wide range of wrist sizes.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 31 278288RBRBMP suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes—despite its jewel-set, haute joaillerie appearance, the Lady-Datejust 31 is built on Rolex's Oyster case platform, which provides water resistance to 100 meters (330 feet) and exceptional durability. It transitions seamlessly from formal occasions to refined everyday wear, offering both glamour and genuine Rolex robustness.\"}},{\"@type\":\"Question\",\"name\":\"What are the dial and material details of the 278288RBRBMP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial is crafted from black mother-of-pearl, a natural material celebrated for its deep iridescence and unique patterning—no two dials are alike. The case and President bracelet are fashioned in 18k yellow gold, and the bezel is fully set with brilliant-cut diamonds selected and set by Rolex's in-house gemology team.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 278288RBRBMP a good buy, and how can I purchase it from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Lady-Datejust 31 in yellow gold with a diamond bezel and black mother-of-pearl dial is consistently one of the most sought-after references on the pre-owned and secondary market, combining Rolex's investment-grade reputation with exceptional aesthetic desirability. You can purchase this reference directly online at bizakandco.com or contact our team for personalized assistance and further details.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48746600136939,"sku":"278288RBRBMP","price":46826.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278288RBRBMP_737d13d1-4d72-4d44-b44a-e64714b65823.jpg?v=1780698312"},{"product_id":"rolex-lady-datejust-31-31-mm-278288rbrmbdpp","title":"Rolex Lady-Datejust 31 31 mm 278288RBRMBDPP Yellow Gold\/Diamonds Diamond Pave","description":"\u003cp\u003eThe Rolex Lady-Datejust 31 reference 278288RBRMBDPP is a 31mm automatic wristwatch crafted in 18k yellow gold, featuring a breathtaking diamond pavé dial with a mother-of-pearl butterfly motif, a diamond-set bezel, and the iconic President bracelet. This reference sits at the pinnacle of Rolex's Lady-Datejust collection, combining the brand's legendary precision with exceptional gem-setting artistry.\u003c\/p\u003e\n\u003cp\u003eReference 278288RBRMBDPP stands out for its harmonious marriage of horological heritage and high-jewelry craftsmanship, making it one of the most coveted pieces in the Lady-Datejust lineup. Contact Bizak \u0026amp; Co. today to inquire about availability, pricing, and purchasing this stunning timepiece online or in person.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-lady-datejust-31\"\u003eevery Lady-Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Lady-Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Lady-Datejust 31 reference 278288RBRMBDPP special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reference 278288RBRMBDPP combines an 18k yellow gold Oyster case with a full diamond-set bezel, a diamond pavé mother-of-pearl butterfly dial, and the exclusive President bracelet, placing it at the very top of the Lady-Datejust 31 collection. The butterfly motif dial is a hallmark of Rolex's high-jewelry gem-setting craft and distinguishes this reference from standard Lady-Datejust variants.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Lady-Datejust 31 278288RBRMBDPP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 278288RBRMBDPP is powered by a Rolex automatic (self-winding) movement that winds via the natural motion of the wearer's wrist. Rolex automatic movements in this family are certified Superlative Chronometers, held to strict in-house accuracy standards that exceed COSC certification requirements.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Lady-Datejust 31 ref. 278288RBRMBDPP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case measures 31mm in diameter, which is the defining dimension of the Lady-Datejust 31 line. This size offers a refined yet confident wrist presence, making it a versatile choice that reads equally well as an everyday luxury watch and a formal jewelry piece.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 31 278288RBRMBDPP suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes. Despite its high-jewelry appearance, the Lady-Datejust 31 is built on Rolex's Oyster platform, which provides 100 meters (330 feet) of water resistance and a robustly sealed case. The diamond bezel stones are set to Rolex's exacting standards for security, and the President bracelet in 18k gold is engineered for long-term durability.\"}},{\"@type\":\"Question\",\"name\":\"What are the dial and case material details of the 278288RBRMBDPP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial features a mother-of-pearl base adorned with a full diamond pavé surface and a butterfly motif, with diamond hour markers, creating a rich layered jewelry effect. The case and President bracelet are both crafted in 18k yellow gold, sourced and refined by Rolex in its own Geneva foundry for guaranteed purity.\"}},{\"@type\":\"Question\",\"name\":\"How can I buy the Rolex Lady-Datejust 31 278288RBRMBDPP from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"You can inquire about this reference directly through bizakandco.com or by contacting our specialist team, who will provide current availability, detailed condition information, and pricing. Bizak \u0026 Co. is not an authorized Rolex dealer, but we take pride in presenting each timepiece with full transparency so you can buy with confidence.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48746601775339,"sku":"278288RBRMBDPP","price":51522.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278288RBRMBDPP_435e7c1e-eba2-49c6-a569-3efb4b81566e.png?v=1780698325"},{"product_id":"rolex-lady-datejust-31-31-mm-278288rbrsdp","title":"Rolex Lady-Datejust 31 31 mm 278288RBRSDP Yellow Gold\/Diamonds Silver","description":"\u003cp\u003eThe Rolex Lady-Datejust 31 ref. 278288RBRSDP is a 31mm automatic wristwatch crafted in 18k yellow gold, featuring a factory diamond-set bezel, a clean silver dial, and the iconic President bracelet. This combination of precious metal, diamond brilliance, and Rolex's signature date complication makes it one of the most recognized luxury watches for women in the world.\u003c\/p\u003e\n\u003cp\u003eReference 278288RBRSDP stands out for its harmonious pairing of the warm glow of yellow gold with the icy sparkle of a fully diamond-set bezel — a balance of boldness and elegance that translates effortlessly from boardroom to black tie. Contact Bizak \u0026amp; Co. today to purchase this exceptional Rolex Lady-Datejust 31 online or inquire about availability.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-lady-datejust-31\"\u003eevery Lady-Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Lady-Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Lady-Datejust 31 ref. 278288RBRSDP special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reference 278288RBRSDP combines an 18k yellow gold case and President bracelet with a factory-set diamond bezel and a silver dial — a full precious-metal package that represents Rolex's highest expression of the Lady-Datejust line. The diamond bezel is set in-house by Rolex artisans to exacting gem-selection standards, making it a distinctly elevated choice within the Datejust family.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Lady-Datejust 31 278288RBRSDP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This reference is powered by a Rolex automatic (self-winding) movement, certified to the brand's proprietary Superlative Chronometer standard for precision and reliability. It winds continuously via a Perpetual rotor through the motion of the wearer, requiring no manual winding during regular wear.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Lady-Datejust 278288RBRSDP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case measures 31mm in diameter, positioning it as a mid-size option within the Datejust family — larger than the classic 28mm Ladies and smaller than the full 36mm Datejust. This size offers a versatile, modern fit suitable for a wide range of wrist sizes.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 31 suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes — while the 278288RBRSDP is undeniably a glamorous dress watch, it is built to Rolex's hallmark standards of robustness and functionality. The 18k yellow gold case and President bracelet are both highly durable in daily use, and the watch is designed to accompany an active lifestyle as confidently as a formal occasion.\"}},{\"@type\":\"Question\",\"name\":\"What is the dial and bezel like on the 278288RBRSDP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial is silver — a clean, polished surface that provides excellent legibility and a timeless aesthetic. The bezel is set with diamonds by Rolex's in-house gem specialists, with each stone individually selected for matched color and brilliance, forming a continuous ring of sparkle around the yellow gold case.\"}},{\"@type\":\"Question\",\"name\":\"How can I buy the Rolex Lady-Datejust 31 278288RBRSDP from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"You can inquire about or purchase this Rolex Lady-Datejust 31 ref. 278288RBRSDP directly through bizakandco.com. Our team is available to answer questions about condition, provenance, and pricing, and we offer personalized service throughout the buying process — please reach out via our website contact page or call us directly.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48746606264555,"sku":"278288RBRSDP","price":46407.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278288RBRSDP_64f57a34-b7da-44ab-b51a-589a2eb7f110.jpg?v=1780698337"},{"product_id":"rolex-lady-datejust-31-31-mm-278288rbrsrdvip","title":"Rolex Lady-Datejust 31 31 mm 278288RBRSRDVIP Yellow Gold\/Diamonds Silver","description":"\u003cp\u003eThe Rolex Lady-Datejust 31 reference 278288RBR is an 18k yellow gold dress watch featuring a diamond-set bezel, a silver dial with Roman numerals, and the iconic President bracelet. At 31 mm, this mid-size Datejust strikes the perfect balance between delicate elegance and confident wrist presence, making it one of the most sought-after references in the Lady-Datejust collection.\u003c\/p\u003e\n\u003cp\u003eWhat sets the 278288RBR apart is its seamless marriage of precious metal, diamond brilliance, and Rolex's legendary precision in a single refined package. Browse this listing at Bizak \u0026amp; Co. or contact our team directly to learn more about acquiring this stunning Lady-Datejust 31 for your collection.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-lady-datejust-31\"\u003eevery Lady-Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Lady-Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Lady-Datejust 31 ref. 278288RBR special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 278288RBR combines an 18k yellow gold Oyster case and President bracelet with a fully diamond-set bezel and a silver Roman-numeral dial — one of the most jewel-intensive configurations available in the Lady-Datejust 31 lineup. This convergence of precious metal, gemstone setting, and Rolex's certified movement makes it as much a piece of fine jewelry as it is a precision timepiece.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Lady-Datejust 31 278288RBR?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This reference is powered by a Rolex-certified automatic movement with a perpetual rotor that winds the watch through the natural motion of the wearer's wrist. Rolex regulates and certifies its movements to chronometer-level precision standards, ensuring accuracy and long-term reliability.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Lady-Datejust 31?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Lady-Datejust 31 measures 31 mm in diameter, placing it in a versatile mid-size category between the classic 28 mm Lady-Datejust and the full-sized 36 mm Datejust. Many collectors and buyers find the 31 mm case ideal for medium to larger wrists seeking a refined yet visible presence.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 31 suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes — the Lady-Datejust 31 is built on Rolex's Oyster case architecture, which is engineered for durability and daily use. While the diamond bezel and yellow gold construction make it a natural choice for formal or special occasions, many owners wear this watch every day with confidence.\"}},{\"@type\":\"Question\",\"name\":\"What dial and bezel does the 278288RBR feature?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 278288RBR features a silver dial with Roman numeral hour markers, lending the watch a classical, legible appearance. The bezel is set with a continuous row of round brilliant diamonds, adding significant visual brilliance and reflecting Rolex's exacting gem-setting standards.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 31 278288RBR a good investment and how can I buy one from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Lady-Datejust in precious metal and diamond configurations has historically held and appreciated in value, particularly in the pre-owned and gray market, making it a compelling choice for collectors. To purchase or inquire about this reference, visit bizakandco.com or reach out to our team directly — we are happy to provide full details, assist with pricing, and guide you through the acquisition process.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48746608820459,"sku":"278288RBRSRDVIP","price":46035.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278288RBRSRDVIP_79480f7a-2aed-4908-9a8f-706b16ca39ca.jpg?v=1780698350"},{"product_id":"rolex-lady-datejust-31-31-mm-278288rbrdgrdvip","title":"Rolex Lady-Datejust 31 31 mm 278288RBRDGRDVIP Yellow Gold\/Diamonds Grey","description":"\u003cp\u003eThe Rolex Lady-Datejust 31 reference 278288RBR is an 18k yellow gold luxury timepiece featuring a diamond-set bezel, dark grey Roman dial, and the iconic President bracelet. At 31mm, it strikes an ideal balance between refined femininity and bold presence on the wrist.\u003c\/p\u003e\n\u003cp\u003eWhat sets this reference apart is the combination of factory diamond-set bezel, warm yellow gold, and the stately dark grey dial with Roman numerals—a pairing that projects understated opulence. Contact Bizak \u0026amp; Co. to inquire about availability or to buy this Lady-Datejust 31 online today.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-lady-datejust-31\"\u003eevery Lady-Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Lady-Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Lady-Datejust 31 ref. 278288RBR special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reference 278288RBR combines an 18k yellow gold case and President bracelet with a factory diamond-set bezel and a sophisticated dark grey Roman dial—a configuration that represents the most luxurious expression of the Lady-Datejust 31. This combination of precious metal, diamonds, and a classically inspired dial is rarely found in a single reference and elevates the watch well beyond everyday dress-watch territory.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Lady-Datejust 31 278288RBR?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This Lady-Datejust 31 is powered by a Rolex in-house automatic (self-winding) movement. Rolex automatic movements are certified Swiss chronometers, held to strict precision standards set by both COSC and Rolex's own internal testing protocols.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Lady-Datejust 31?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case measures 31mm in diameter, placing it in the mid-size tier of the Lady-Datejust family. This size offers a slightly more contemporary and visible presence on the wrist than the classic 28mm while retaining the elegantly feminine proportions the line is known for.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 31 suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, the Lady-Datejust 31 is engineered for daily wear. The watch features Rolex's signature Oyster case construction and is water resistant to 100 meters (330 feet), meaning it can handle everyday exposure to water including hand-washing and swimming. The robust automatic movement and durable precious-metal construction ensure long-term reliability.\"}},{\"@type\":\"Question\",\"name\":\"What are the dial and bezel details on reference 278288RBR?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial is dark grey with Roman numeral hour markers, creating an elegant contrast against the warm yellow gold case. The bezel is set with diamonds by Rolex at the manufacture, ensuring factory-quality setting and authenticity. Together these elements give the watch a jewel-like quality that transitions seamlessly from day to evening wear.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 31 278288RBR a good buy, and how can I purchase it from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yellow gold Rolex references with diamond bezels and President bracelets are among the most sought-after configurations in the pre-owned and secondary market, historically demonstrating strong demand and value retention. You can browse availability and inquire about purchasing the Lady-Datejust 31 ref. 278288RBR directly at bizakandco.com, or contact the Bizak \u0026 Co. team for personalized assistance. Please note that Bizak \u0026 Co. is not an authorized Rolex dealer.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48746609737963,"sku":"278288RBRDGRDVIP","price":46035.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278288RBRDGRDVIP_5f2917e0-35f6-4a46-8691-398ac67bf5b3.jpg?v=1780698365"}],"url":"https:\/\/bizakandco.com\/collections\/rolex-278288rbr.oembed","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}