{"product_id":"rolex-datejust-31-31-mm-278240gsj","title":"Rolex Datejust 31 31 mm 278240GSJ Steel Dark Grey","description":"\u003cp\u003eThe Rolex Datejust 31 reference 278240GSJ is a brand-new 31mm stainless steel watch featuring a dark grey dial, domed bezel, and the iconic Jubilee bracelet. Powered by an automatic movement and rated to 100 meters of water resistance, this mid-size Datejust balances elegance with everyday reliability.\u003c\/p\u003e\n\u003cp\u003eReference 278240GSJ stands out for its refined dark grey dial paired with the polished five-piece-link Jubilee bracelet — a combination that reads as understated luxury on any wrist. Contact Bizak \u0026amp; Co. today to purchase this certified authentic Rolex Datejust 31 and enjoy a seamless buying experience online.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-datejust-31\"\u003eevery Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Datejust 31 reference 278240GSJ special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 278240GSJ pairs a dark grey dial with a clean stainless steel domed bezel and the iconic Jubilee bracelet in a versatile 31mm Oyster case. This combination delivers the full Rolex Datejust heritage in a refined mid-size format that suits a wide range of wearers and occasions.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Datejust 31 278240GSJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This Datejust 31 is equipped with an automatic movement, meaning it winds itself via the natural motion of the wearer's wrist. Rolex automatic movements are renowned for their precision, durability, and long-term reliability.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Datejust 31 278240GSJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case measures 31mm in diameter, placing it in Rolex's mid-size Datejust category. It is larger than the Lady-Datejust 28mm yet more compact than the Datejust 36, making it an exceptionally versatile fit for many wrist sizes.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes — the Datejust 31 is built for daily wear, featuring a water resistance rating of 100 meters (330 feet) and a robust Oystersteel construction. Its classic styling also means it transitions seamlessly from the office to a formal evening setting.\"}},{\"@type\":\"Question\",\"name\":\"What dial and bracelet does reference 278240GSJ feature?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This reference features a dark grey dial and is mounted on Rolex's celebrated five-piece-link Jubilee bracelet in stainless steel. The domed bezel is also stainless steel, creating a cohesive, polished all-steel aesthetic throughout.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 278240GSJ a good buy, and how can I purchase it from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Datejust 31 is a proven, highly wearable Rolex with enduring resale value and broad appeal, and a brand-new example in this configuration is an excellent acquisition. Visit bizakandco.com or contact Bizak \u0026 Co. directly to purchase this certified authentic reference 278240GSJ and receive personalized assistance throughout the buying process.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860264497387,"sku":"278240GSJ","price":8834.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278240GSJ_eaaf00c2-08b4-40ce-888c-f706eec52579.jpg?v=1781360411","url":"https:\/\/bizakandco.com\/products\/rolex-datejust-31-31-mm-278240gsj","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}