{"product_id":"rolex-datejust-31-31-mm-278240prj","title":"Rolex Datejust 31 31 mm 278240PRJ Steel Pink","description":"\u003cp\u003eThe Rolex Datejust 31 reference 278240PRJ is a brand-new 31mm stainless steel watch featuring a feminine pink dial, stainless steel domed bezel, and the iconic five-link Jubilee bracelet. Powered by an automatic movement, this mid-size Datejust delivers the timeless elegance and everyday reliability that have made the collection one of the most recognized in fine watchmaking.\u003c\/p\u003e\n\u003cp\u003eReference 278240PRJ stands out for its harmonious pairing of a soft pink dial with the classic domed bezel and Jubilee bracelet — a combination that reads as both contemporary and enduringly elegant. Contact Bizak \u0026amp; Co. today to purchase this Rolex Datejust 31 online or to learn more about availability and pricing.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-datejust-31\"\u003eevery Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Datejust 31 reference 278240PRJ special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 278240PRJ combines the Datejust's most iconic design elements — the domed bezel, Jubilee bracelet, and date window — in the versatile 31mm case size with a romantic pink dial. It is a certified authentic, brand-new example of one of Rolex's most enduring and collectible references. The pairing of pink dial with stainless steel hardware gives it a look that is both timeless and contemporary.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Datejust 31 278240PRJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 278240PRJ is powered by an automatic (self-winding) movement, consistent with the modern Datejust 31 line. Rolex equips its current Datejust 31 references with in-house calibers that meet COSC chronometer standards and are regulated internally to Rolex's own higher precision tolerances. The movement winds itself through the natural motion of the wearer's wrist.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Rolex Datejust 31 278240PRJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case measures 31mm in diameter, placing it in the mid-size tier of the Datejust family — larger than the 28mm ladies' Datejust and smaller than the full-size 36mm. This size is widely appreciated for its versatility, flattering a broad range of wrist sizes and translating well from casual daywear to formal occasions.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes — the Datejust 31 is engineered for daily use, with a water resistance rating of 100 meters (330 feet), an Oystersteel case and bracelet built to resist corrosion and scratching, and a self-winding movement that requires no manual winding during regular wear. The domed bezel and Jubilee bracelet give it dressy polish while the Oyster case provides genuine durability for everyday life.\"}},{\"@type\":\"Question\",\"name\":\"What is the dial color and bezel material on the 278240PRJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial is pink — a warm, luminous finish that is one of the most sought-after color options in the Datejust 31 range. The bezel is a stainless steel domed bezel, a smooth, polished design element that is classic to the dress-focused Datejust aesthetic and contrasts beautifully with the pink dial.\"}},{\"@type\":\"Question\",\"name\":\"How can I buy the Rolex Datejust 31 278240PRJ from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"You can purchase or inquire about this brand-new Rolex Datejust 31 reference 278240PRJ directly through bizakandco.com. Bizak \u0026 Co. is a trusted certified authentic luxury watch dealer — simply visit the product page, use the contact form, or reach out via the site's messaging options to confirm availability and complete your purchase.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860267118827,"sku":"278240PRJ","price":9299.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278240PRJ_732dbb67-168f-4a1f-9572-20321065132b.jpg?v=1781360425","url":"https:\/\/bizakandco.com\/products\/rolex-datejust-31-31-mm-278240prj","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}