{"product_id":"rolex-datejust-31-31-mm-278240psj","title":"Rolex Datejust 31 31 mm 278240PSJ Steel Pink","description":"\u003cp\u003eThe Rolex Datejust 31 reference 278240PSJ is a brand-new, certified authentic 31 mm stainless steel watch featuring a pink dial, stainless steel domed bezel, and classic Jubilee bracelet. Powered by an automatic movement and rated to 100 meters (330 feet) of water resistance, it balances elegance with everyday reliability.\u003c\/p\u003e\n\u003cp\u003eThe 278240PSJ stands out for its feminine 31 mm proportions, the warm romance of its pink dial, and the timeless sophistication of the Jubilee bracelet—details that have made the Datejust an enduring icon. Contact Bizak \u0026amp; Co. today to purchase this stunning reference or to learn more about our curated Rolex inventory.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-datejust-31\"\u003eevery Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Datejust 31 reference 278240PSJ special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 278240PSJ combines the iconic Datejust's 80-year design legacy with a versatile 31 mm stainless steel case, a warm pink dial, and the classic Jubilee bracelet. It is offered here as a brand-new, certified authentic example—making it an especially compelling find for collectors and first-time Rolex buyers alike.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Datejust 31 278240PSJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 278240PSJ is equipped with an automatic movement that winds itself via the natural motion of the wearer's wrist, eliminating the need for manual winding in regular use. Rolex manufactures its movements entirely in-house to exceptional precision standards.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Rolex Datejust 31?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"As its name indicates, the Datejust 31 features a 31 mm diameter case—a mid-size proportion that sits elegantly on a wide variety of wrists. The case on reference 278240PSJ is built from stainless steel and carries a water resistance rating of 100 meters (330 feet).\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Absolutely. The Datejust 31's Oyster case provides 100 meters of water resistance, the 904L Oystersteel construction is highly resistant to corrosion and scratching, and the Jubilee bracelet is engineered for all-day comfort. It transitions seamlessly from the office to weekend adventures.\"}},{\"@type\":\"Question\",\"name\":\"What color is the dial on reference 278240PSJ and what is the bezel?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reference 278240PSJ features a pink dial that projects soft, refined elegance under any lighting condition. It is paired with a stainless steel domed bezel, which provides a clean, classic frame that keeps the overall aesthetic timeless and unfussy.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 278240PSJ a good buy, and how can I purchase it from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Datejust 31 in stainless steel is one of Rolex's most liquid and consistently sought-after references, making it a sound purchase both as a daily wearer and as a long-term asset. To buy this brand-new 278240PSJ online or to ask questions, simply contact Bizak \u0026 Co. through bizakandco.com and our team will assist you promptly.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860270297323,"sku":"278240PSJ","price":8834.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278240PSJ_a01c032b-a53d-4f61-b42f-52f952ba929d.jpg?v=1781360440","url":"https:\/\/bizakandco.com\/products\/rolex-datejust-31-31-mm-278240psj","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}