{"product_id":"rolex-datejust-31-31-mm-278240pso","title":"Rolex Datejust 31 31 mm 278240PSO Steel Pink","description":"\u003cp\u003eThe Rolex Datejust 31 reference 278240PSO is a brand-new 31mm stainless steel watch featuring a pink dial, stainless steel domed bezel, and Oyster bracelet powered by an automatic movement. Water-resistant to 100 meters (330 feet), it pairs everyday durability with refined Rolex elegance in a mid-size format.\u003c\/p\u003e\n\u003cp\u003eReference 278240PSO stands out for its clean domed bezel profile and the warmth of its pink dial — a combination that reads as simultaneously sporty and feminine on the wrist. Contact Bizak \u0026amp; Co. today to purchase this certified authentic Rolex Datejust 31 or to learn more about availability and pricing.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-datejust-31\"\u003eevery Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Datejust 31 reference 278240PSO special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 278240PSO pairs a warmly appealing pink dial with the classic stainless steel domed bezel and Oyster bracelet — a combination that reflects the original mid-century Datejust aesthetic. Its 31mm case size fills a versatile gap between Rolex's smaller ladies' watches and the full-size 36mm, making it an ideal everyday luxury watch for a wide range of wrists.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Datejust 31 278240PSO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This Datejust 31 is powered by a Rolex automatic movement, manufactured and assembled in-house to standards that exceed official COSC chronometer requirements. Rolex automatic movements are self-winding through normal wrist motion and are renowned for long-term reliability and precision.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Datejust 31 ref. 278240PSO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case measures 31mm in diameter, crafted entirely in stainless steel and rated to 100 meters (330 feet) of water resistance. This mid-size format sits between Rolex's 28mm ladies' Datejust and the 36mm full-size model, offering a balanced, refined wrist presence.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 278240PSO suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes — the Datejust 31 is purpose-built for daily wear, combining a robust Oyster stainless steel case with 100 meters of water resistance and a self-winding movement that requires no manual winding. The Oyster bracelet's Easylink adjustability and durable construction make it comfortable and practical for continuous use.\"}},{\"@type\":\"Question\",\"name\":\"What is the dial and bezel configuration of the 278240PSO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reference 278240PSO features a pink dial complemented by a stainless steel domed bezel — the sleek, unfaceted profile that echoes the earliest Datejust designs. This configuration avoids the added cost of diamond or fluted bezels while delivering a sophisticated, versatile aesthetic.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 278240PSO a good buy and how can I purchase it from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Datejust 31 is one of Rolex's most historically consistent value-holders, and brand-new examples in desirable dial colors like pink represent strong long-term acquisitions. Visit bizakandco.com or contact Bizak \u0026 Co. directly to confirm availability, current pricing, and purchase options for this certified authentic reference.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860254601451,"sku":"278240PSO","price":8369.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278240PSO_8d648229-9c0a-45f9-8d00-05ec59570fef.jpg?v=1781360370","url":"https:\/\/bizakandco.com\/products\/rolex-datejust-31-31-mm-278240pso","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}