{"product_id":"rolex-datejust-31-31-mm-278240ssj","title":"Rolex Datejust 31 31 mm 278240SSJ Steel Silver","description":"\u003cp\u003eThe Rolex Datejust 31 reference 278240SSJ is a brand-new 31mm stainless steel watch featuring a clean silver dial, stainless steel domed bezel, and the iconic Jubilee bracelet. Powered by an automatic movement, it delivers the refinement and reliability that have defined the Datejust line for decades.\u003c\/p\u003e\n\u003cp\u003eReference 278240SSJ strikes the ideal balance between classic Rolex elegance and everyday versatility, making it one of the most sought-after mid-size Datejust references available today. Contact Bizak \u0026amp; Co. to purchase this certified authentic Rolex Datejust 31 online or inquire about availability.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-datejust-31\"\u003eevery Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Datejust 31 reference 278240SSJ special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 278240SSJ pairs the timeless Datejust design with a 31mm stainless steel case, silver dial, and the iconic Jubilee bracelet — a combination that has remained one of the most sought-after configurations in the Datejust lineup. Its balanced proportions and all-steel finish make it both a classic collector's piece and an everyday luxury watch.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Datejust 31 278240SSJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This reference is equipped with a Rolex automatic movement, providing self-winding convenience and the precision reliability the brand is world-renowned for. The movement is housed within Rolex's signature Oyster case, which protects it from dust, moisture, and the rigors of daily wear.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Datejust 31 278240SSJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Datejust 31 278240SSJ features a 31mm case diameter, making it an ideal mid-size watch. This size is versatile enough for a wide range of wrist sizes and suits both formal and casual settings with equal ease.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 278240SSJ suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes — the Datejust 31 is built for daily wear, combining a robust Oystersteel case with water resistance to 100 meters (330 feet) and Rolex's proven automatic movement. Its classic design transitions seamlessly from the boardroom to weekend activities.\"}},{\"@type\":\"Question\",\"name\":\"What are the dial and bracelet details on the 278240SSJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 278240SSJ features a silver dial framed by a stainless steel domed bezel, presenting a clean and elegant aesthetic. It is paired with Rolex's celebrated Jubilee bracelet in Oystersteel, which offers a supple, jewellery-like fit and a polished look that complements the silver dial perfectly.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 278240SSJ a good buy, and how can I purchase it from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Datejust 31 in its 278240SSJ configuration is a perennially desirable reference that holds strong appeal among both new Rolex buyers and seasoned collectors. Bizak \u0026 Co. offers this watch brand new and certified authentic — contact us directly through bizakandco.com to inquire about pricing, availability, and to complete your purchase securely online.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860236284139,"sku":"278240SSJ","price":8834.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278240SSJ_c32f97e2-1c5b-49e7-88dd-ed2ada8576c5.jpg?v=1781360289","url":"https:\/\/bizakandco.com\/products\/rolex-datejust-31-31-mm-278240ssj","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}