{"product_id":"rolex-datejust-31-31-mm-278274ardvij","title":"Rolex Datejust 31 31 mm 278274ARDVIJ Steel\/White Gold Aubergine","description":"\u003cp\u003eThe Rolex Datejust 31 ref. 278274ARDVIJ is a brand-new 31mm two-tone timepiece crafted in Oystersteel and 18k white gold, presenting a striking aubergine dial paired with an 18k white gold fluted bezel and five-piece link Jubilee bracelet. This certified authentic example arrives complete with box and papers, representing the Datejust line's enduring blend of elegance and precision.\u003c\/p\u003e\n\u003cp\u003eReference 278274ARDVIJ stands out for its rich, jewel-toned aubergine dial, a sophisticated alternative to more common Datejust colorways that rewards collectors and daily wearers alike with its depth and character. Contact Bizak and Co. today to purchase this brand-new Rolex Datejust 31 and add one of the most iconic luxury watches in the world to your collection.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-datejust-31\"\u003eevery Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Datejust 31 ref. 278274ARDVIJ special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reference 278274ARDVIJ stands out for its rare aubergine dial, a deep jewel-toned hue that shifts between burgundy and violet in different light and is far less common than standard Datejust colorways. Combined with the 18k white gold fluted bezel and two-tone Oystersteel construction, it offers a level of visual distinction unusual even within the broad Datejust family.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Datejust 31 278274ARDVIJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This Datejust 31 is powered by a Rolex automatic movement, reflecting the brand's in-house manufacture philosophy and its commitment to accuracy and long-term reliability. Rolex automatic movements are held to stricter tolerances than standard COSC certification requires, ensuring exceptional chronometric performance.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of this Rolex Datejust?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case measures 31mm in diameter, placing it in Rolex's mid-size Datejust category. The 31mm size is a versatile choice appreciated by wearers who prefer a refined, moderately sized watch that retains full Datejust presence on the wrist.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes — the Datejust 31 is designed for daily wear, with a robust Oystersteel and white gold Oyster case and a water resistance rating of 100 meters (330 feet). Its combination of durability, accuracy, and timeless styling makes it equally at home in casual and formal settings.\"}},{\"@type\":\"Question\",\"name\":\"What are the dial and case materials on reference 278274ARDVIJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial is finished in aubergine, a rich, shifting purple-brown tone that is among the more distinctive colorways available in the Datejust 31 lineup. The case is constructed from Oystersteel — Rolex's corrosion-resistant 904L steel alloy — complemented by 18k white gold on the fluted bezel, creating an elegant two-tone aesthetic.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 278274ARDVIJ a good buy, and how can I purchase it from Bizak and Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Datejust 31 in a rare dial color like aubergine with white gold and steel construction represents strong long-term value, combining Rolex's reputation for holding desirability with a visually distinctive configuration that is harder to find than standard references. You can purchase this brand-new, certified authentic example with box and papers directly through Bizak and Co. at bizakandco.com or by contacting our team for personalized assistance.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860250833131,"sku":"278274ARDVIJ","price":11624.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278274ARDVIJ_8a5d03f6-9adc-499c-880c-0b0b8fd7446b.jpg?v=1781360357","url":"https:\/\/bizakandco.com\/products\/rolex-datejust-31-31-mm-278274ardvij","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}