{"product_id":"rolex-datejust-31-31-mm-278274blkrj","title":"Rolex Datejust 31 31 mm 278274BLKRJ Steel\/White Gold Black","description":"\u003cp\u003eThe Rolex Datejust 31 reference 278274BLKRJ is a brand-new 31mm two-tone timepiece crafted in Oystersteel and 18k white gold, presenting a striking black dial framed by an 18k white gold fluted bezel and finished on a classic Jubilee bracelet. Certified authentic and available for sale now at Bizak \u0026amp; Co., this reference blends Rolex's most iconic design with refined precious-metal detailing sized for a versatile, elegant fit.\u003c\/p\u003e\n\u003cp\u003eWhat sets the 278274BLKRJ apart is the dramatic contrast between its deep black dial and the luminous white gold fluted bezel—a combination that reads equally well dressed up or worn daily. Contact Bizak \u0026amp; Co. today to purchase this brand-new Rolex Datejust 31 and experience the confidence of buying from a trusted, certified-authentic luxury watch dealer.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-datejust-31\"\u003eevery Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Datejust 31 ref. 278274BLKRJ special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 278274BLKRJ stands out for its refined combination of Oystersteel and 18k white gold construction, a deep black dial, and an 18k white gold fluted bezel—one of Rolex's most iconic design elements. This two-tone execution gives the 31mm Datejust a luxurious, high-contrast look that distinguishes it from single-material references. It is offered here in brand-new, certified-authentic condition through Bizak \u0026 Co.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Datejust 31 278274BLKRJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 278274BLKRJ is driven by an automatic (self-winding) movement, consistent with Rolex's commitment to mechanical excellence in the Datejust line. Rolex develops and manufactures its movements in-house to strict chronometric standards. Specific caliber details for this reference should be confirmed with Bizak \u0026 Co. or Rolex directly.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Datejust 31 ref. 278274BLKRJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"As its name indicates, the Datejust 31 features a 31mm case diameter, a versatile mid-size that suits a wide variety of wrist sizes. The case is built from Oystersteel with 18k white gold accents and is water resistant to 100 meters (330 feet). This size has long been a popular choice for those who prefer a refined, elegant proportion.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 278274BLKRJ suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Absolutely—the Datejust 31 is designed to be worn daily, combining Rolex's robust Oyster case construction with 100 meters of water resistance and the durability of Oystersteel. Its automatic movement winds with the natural motion of the wrist, making it effortlessly practical. The classic Jubilee bracelet adds comfort and wearability across formal and casual settings alike.\"}},{\"@type\":\"Question\",\"name\":\"What are the dial and bezel details on the 278274BLKRJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The reference features a black dial paired with an 18k white gold fluted bezel, creating a dramatic and elegant contrast. The fluted bezel is one of the most recognizable design signatures in Rolex's history, its precisely machined grooves reflecting light in a distinctive pattern. Together, the black dial and white gold bezel give this Datejust 31 a look that is bold yet timelessly refined.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 278274BLKRJ a good buy, and how can I purchase it from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Datejust 31 in Oystersteel and white gold with a black dial is a highly sought-after configuration that combines Rolex's legendary reliability with genuine precious-metal luxury at a 31mm scale. Offered brand-new and certified authentic, this reference from Bizak \u0026 Co. ensures full confidence in quality and provenance. Visit bizakandco.com or contact our team directly to purchase or learn more about this reference.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860326985963,"sku":"278274BLKRJ","price":9764.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278274BLKRJ_dce6e28e-5764-4a59-b67e-b8ee83837504.jpg?v=1781360712","url":"https:\/\/bizakandco.com\/products\/rolex-datejust-31-31-mm-278274blkrj","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}