{"product_id":"rolex-datejust-31-31-mm-278274blkro","title":"Rolex Datejust 31 31 mm 278274BLKRO Steel\/White Gold Black","description":"\u003cp\u003eThe Rolex Datejust 31 reference 278274BLKRO is a certified authentic, brand-new 31 mm timepiece crafted in Oystersteel and 18k white gold, presenting a striking black dial paired with a white gold fluted bezel on an Oyster bracelet. This mid-size configuration represents one of the most refined expressions in Rolex's iconic Datejust collection, combining enduring design with precision automatic movement.\u003c\/p\u003e\n\u003cp\u003eReference 278274BLKRO stands out for its high-contrast black dial set against the luminous white gold fluted bezel, a pairing that reads as equally at home in boardrooms and formal occasions. Contact Bizak \u0026amp; Co. today to purchase this brand-new Rolex Datejust 31 and experience our commitment to authenticity and service.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-datejust-31\"\u003eevery Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Datejust 31 reference 278274BLKRO special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reference 278274BLKRO pairs a black dial with a white gold fluted bezel and an Oystersteel and 18k white gold case, creating a high-contrast, versatile aesthetic unique within the Datejust 31 lineup. The combination of 904L Oystersteel and 18k white gold positions it as a true luxury timepiece rather than a standard steel sports watch. It is offered here as brand new with box and papers, making it a pristine acquisition.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Datejust 31 278274BLKRO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This Datejust 31 is powered by an automatic movement, meaning the rotor winds the mainspring through the natural motion of the wearer's wrist. Rolex automatic movements are manufactured in-house and are renowned for their precision, reliability, and long service intervals. The specific caliber designation was not provided in the product listing, but Rolex's current 31 mm Datejust references house in-house certified movements.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Rolex Datejust 31 ref. 278274BLKRO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case measures 31 mm in diameter, placing it in Rolex's mid-size Datejust category. This size is popular among buyers seeking a watch that is more substantial than a classic ladies' 28 mm Datejust but more refined than the full-size 36 mm or 41 mm versions. It suits a wide range of wrist sizes and is equally wearable for men and women.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 278274BLKRO suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, the Datejust 31 is designed and built for daily wear. Its Oystersteel and white gold case, Oyster bracelet, and screw-down crown provide 100 meters (330 feet) of water resistance, protecting the watch during everyday activities including handwashing and swimming. The robust Oyster case construction has made the Datejust a go-to watch for those who want luxury without compromise on durability.\"}},{\"@type\":\"Question\",\"name\":\"What is the dial and bezel like on the 278274BLKRO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial is black, offering a deep, high-contrast look that pairs beautifully with the white gold and steel case materials. The bezel is a white gold fluted bezel, one of Rolex's most iconic design elements, featuring a precisely machined serrated edge that catches and refracts light. Together the black dial and white gold fluted bezel give this reference a bold, elegant character well suited to both formal and smart-casual settings.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 278274BLKRO a good buy and how can I purchase it from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Datejust is one of the most consistently desirable and retainable references Rolex produces, and a brand-new example with box and papers in a distinctive dial-bezel combination like 278274BLKRO represents excellent long-term value. Bizak \u0026 Co. offers this watch as certified authentic, brand new, and ready to ship. Contact us directly through bizakandco.com to complete your purchase or to speak with a specialist about this reference.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860279046379,"sku":"278274BLKRO","price":10229.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278274BLKRO_a3169d80-0129-4181-8cd7-167bef3945c6.jpg?v=1781360469","url":"https:\/\/bizakandco.com\/products\/rolex-datejust-31-31-mm-278274blkro","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}