{"product_id":"rolex-datejust-31-31-mm-278274gdj","title":"Rolex Datejust 31 31 mm 278274GDJ Steel\/White Gold Dark Grey","description":"\u003cp\u003eThe Rolex Datejust 31 reference 278274GDJ is a brand-new 31mm mid-size watch crafted in Oystersteel and 18k white gold, finished with a striking dark grey dial and a classic white gold fluted bezel. The five-piece Jubilee bracelet completes an elegant, dressy profile that has defined the Datejust line for decades.\u003c\/p\u003e\n\u003cp\u003eReference 278274GDJ stands out for pairing the enduring architecture of the Datejust with the understated sophistication of a dark grey dial—an increasingly sought-after choice for buyers who want versatility without sacrificing refinement. Contact Bizak \u0026amp; Co. today to purchase this certified authentic example online or inquire about availability.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-datejust-31\"\u003eevery Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Datejust 31 ref. 278274GDJ special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 278274GDJ combines Oystersteel and 18k white gold construction with a dark grey dial and a white gold fluted bezel—a pairing that balances sporty durability with refined elegance. The 31mm Oyster case and iconic Jubilee bracelet round out a watch that is both immediately recognizable and quietly distinctive.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Datejust 31 278274GDJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This reference is equipped with a Rolex automatic self-winding movement, as specified in the official product description. Rolex automatic movements are manufactured in-house and are known for exceptional precision and long-term reliability.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Datejust 31, and is 31mm right for me?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case measures 31mm in diameter, placing it in Rolex's mid-size category between the 28mm and 36mm Datejust offerings. It suits a wide range of wrist sizes and is popular with wearers who prefer a refined, understated proportion over a larger sporting profile.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 278274GDJ suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes—the Datejust 31 is built on the Oyster case with 100 meters (330 feet) of water resistance, making it robust enough for daily use including brief water exposure. The Oystersteel and 18k white gold construction is highly resistant to corrosion and wear, and the sapphire crystal resists scratching under normal conditions.\"}},{\"@type\":\"Question\",\"name\":\"What is the dial color and bezel material on the 278274GDJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial is dark grey, a sophisticated and versatile choice that pairs well with a broad range of dress and casual styles. The bezel is crafted in 18k white gold with Rolex's classic fluted design, one of the brand's most enduring and prestigious aesthetic signatures.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 278274GDJ a good buy, and how can I purchase it from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Datejust 31 in steel and white gold with a dark grey dial is a perennially desirable configuration that holds strong appeal both as a daily wear watch and as a collectible piece. You can buy this certified authentic, brand-new reference online at bizakandco.com or contact our team directly for personalized assistance and availability.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860352839915,"sku":"278274GDJ","price":12089.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278274GDJ_92802552-8090-43ee-beb9-5df07cebb576.jpg?v=1781360780","url":"https:\/\/bizakandco.com\/products\/rolex-datejust-31-31-mm-278274gdj","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}