{"product_id":"rolex-datejust-31-31-mm-278274gdo","title":"Rolex Datejust 31 31 mm 278274GDO Steel\/White Gold Dark Grey","description":"\u003cp\u003eThe Rolex Datejust 31 reference 278274GDO is a brand-new 31mm watch crafted in Oystersteel and 18k white gold, presenting a dark grey dial beneath a white gold fluted bezel and secured on an Oyster bracelet. This mid-size configuration of the iconic Datejust sits elegantly on a wide range of wrists, blending Rolex's signature sporting DNA with refined two-tone detailing.\u003c\/p\u003e\n\u003cp\u003eReference 278274GDO stands out through the compelling contrast of the cool dark grey dial against the lustrous white gold fluted bezel—a combination that reads as both modern and timeless. Contact Bizak and Co. today to purchase this certified authentic Rolex Datejust 31 or to learn more about availability and pricing.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-datejust-31\"\u003eevery Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Datejust 31 reference 278274GDO special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reference 278274GDO combines Oystersteel with 18k white gold and pairs the iconic fluted bezel with a sophisticated dark grey dial—a combination that balances sportiness and refinement in the Datejust 31 format. The result is a watch that reads as versatile and elevated, equally at home in casual and formal settings.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Datejust 31 278274GDO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The watch is driven by a Rolex automatic movement, which self-winds through the natural motion of the wearer's wrist. Rolex automatic calibers are renowned for their reliability, precision, and long service intervals, making them an excellent choice for everyday wear.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Datejust 31 278274GDO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case measures 31mm in diameter, placing it in the mid-size tier of the Datejust collection. This size offers strong wrist presence without the bulk of larger sport references, making it a popular choice across a wide range of wrist sizes.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes—the Datejust 31 278274GDO is built for daily wear thanks to its Oyster case construction, which provides 100 meters (330 feet) of water resistance, and Oystersteel, which is highly resistant to corrosion and physical wear. The robust Oyster bracelet adds further durability and comfort over long hours on the wrist.\"}},{\"@type\":\"Question\",\"name\":\"What are the dial and material details of the 278274GDO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial is dark grey, offering a sophisticated neutral tone that pairs well with virtually any style. The case and bracelet are crafted from Oystersteel, while the fluted bezel is fashioned from 18k white gold, lending a distinctly luxurious contrast to the overall aesthetic.\"}},{\"@type\":\"Question\",\"name\":\"How can I buy the Rolex Datejust 31 278274GDO from Bizak and Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"You can purchase this certified authentic brand-new Rolex Datejust 31 directly through bizakandco.com or by contacting our team for a personalized consultation. Our specialists are happy to assist with pricing inquiries, payment options, and secure worldwide shipping.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860316860651,"sku":"278274GDO","price":12554.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278274GDO_45a94e12-95f1-41fe-a6a1-0924bc7aee33.jpg?v=1781360656","url":"https:\/\/bizakandco.com\/products\/rolex-datejust-31-31-mm-278274gdo","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}