{"product_id":"rolex-datejust-31-31-mm-278274gnsj","title":"Rolex Datejust 31 31 mm 278274GNSJ Steel\/White Gold Green","description":"\u003cp\u003eThe Rolex Datejust 31 ref. 278274GNSJ is a brand-new, certified authentic 31mm mid-size watch crafted in Oystersteel and 18k white gold, presenting a rich green dial beneath a white gold fluted bezel on the classic Jubilee bracelet. This reference sits at the heart of Rolex's most iconic line, blending the timeless Datejust silhouette with an eye-catching green dial and the refined contrast of two-tone steel and white gold construction.\u003c\/p\u003e\n\u003cp\u003eThe 278274GNSJ stands out for its striking combination of a verdant green dial, glittering fluted white gold bezel, and the elegant five-piece link Jubilee bracelet — a pairing that feels equally at home at a formal event or an upscale weekend occasion. Contact Bizak and Co. today to purchase this Rolex Datejust 31 online or to learn more about availability and pricing.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-datejust-31\"\u003eevery Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Datejust 31 ref. 278274GNSJ special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reference 278274GNSJ pairs an alluring green dial with an 18k white gold fluted bezel and a two-tone Oystersteel and white gold Jubilee bracelet — a combination that is both visually dramatic and deeply rooted in Datejust tradition. The 31mm case size also makes this one of the most versatile and wearable configurations in the Datejust family.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Datejust 31 278274GNSJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This Datejust 31 is powered by a Rolex-manufactured automatic movement, reflecting the brand's long-standing commitment to in-house watchmaking excellence. Rolex automatic calibers are renowned for their precision, reliability, and long-term durability.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Datejust 31 ref. 278274GNSJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case measures 31mm in diameter, placing it in Rolex's mid-size Datejust category. This size is a popular choice for a wide range of wrist sizes and is equally suited to those who prefer a more understated, refined profile.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 278274GNSJ suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Absolutely — the Datejust 31 is built on Rolex's Oyster case platform, which provides 100 meters (330 feet) of water resistance and the robustness expected of a daily-wear luxury watch. The Oystersteel and white gold construction is both elegant and hard-wearing, making it a natural choice for consistent wear.\"}},{\"@type\":\"Question\",\"name\":\"What are the dial and bezel details on reference 278274GNSJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial is finished in green, one of Rolex's most sought-after and prestigious dial colors across the modern collection. The bezel is 18k white gold with Rolex's signature fluted design, produced through a precise machine-knurling process that creates its brilliant, faceted appearance.\"}},{\"@type\":\"Question\",\"name\":\"How can I buy the Rolex Datejust 31 278274GNSJ from Bizak and Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This certified authentic, brand-new Rolex Datejust 31 ref. 278274GNSJ is available for sale online at bizakandco.com. You can also contact our team directly for personalized assistance with pricing, availability, and purchase — we are committed to making your luxury watch acquisition seamless and trustworthy.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860286943467,"sku":"278274GNSJ","price":11159.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278274GNSJ_28840d35-d74f-49f1-82be-f7cc428b122b.jpg?v=1781360498","url":"https:\/\/bizakandco.com\/products\/rolex-datejust-31-31-mm-278274gnsj","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}