{"product_id":"rolex-datejust-31-31-mm-278274gnso","title":"Rolex Datejust 31 31 mm 278274GNSO Steel\/White Gold Green","description":"\u003cp\u003eThe Rolex Datejust 31 reference 278274GNSO is a certified authentic, brand-new 31mm timepiece crafted in Oystersteel and 18k white gold, presenting a vivid green dial beneath a white gold fluted bezel on an Oyster bracelet. This mid-size Datejust pairs the enduring elegance of the fluted bezel with a bold, fashion-forward green dial that commands attention on any wrist.\u003c\/p\u003e\n\u003cp\u003eReference 278274GNSO stands out as one of the most refined expressions of the modern Datejust 31 collection, blending sporty Oystersteel durability with the luxury of white gold accents and the richness of a green dial. Contact Bizak and Co. today to purchase this stunning piece online or inquire about availability.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-datejust-31\"\u003eevery Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Datejust 31 reference 278274GNSO special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reference 278274GNSO combines an Oystersteel and 18k white gold construction with a striking green dial and white gold fluted bezel — a pairing that is both boldly contemporary and classically Rolex. The 31mm case size also makes this one of the most versatile and wearable expressions in the current Datejust collection.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Datejust 31 278274GNSO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This Datejust 31 is powered by a Rolex automatic movement wound by the Perpetual self-winding rotor. Rolex automatic movements are certified chronometers held to the brand's own stringent accuracy and reliability standards beyond COSC certification.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Rolex Datejust 31 278274GNSO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"As its name indicates, this Datejust features a 31mm case — a mid-size diameter that balances refined elegance with comfortable everyday wearability. It is a popular choice for those who find the 36mm or 41mm Datejust cases too large but still want a substantial, substantial presence on the wrist.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 278274GNSO suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes — the Datejust 31 is purpose-built for daily wear, featuring an Oystersteel and white gold Oyster case with 100 meters (330 feet) of water resistance and a robust Oyster bracelet. Its versatile design means it complements virtually any dress code, from boardroom to weekend casual.\"}},{\"@type\":\"Question\",\"name\":\"What are the dial and bezel materials on reference 278274GNSO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial is green, and the bezel is the signature fluted design crafted in 18k white gold — one of the most iconic aesthetic combinations in the Datejust line. The white gold fluted bezel has been a hallmark of the Datejust since the model's earliest years and remains a mark of elevated luxury within the collection.\"}},{\"@type\":\"Question\",\"name\":\"How can I buy the Rolex Datejust 31 278274GNSO from Bizak and Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"You can purchase reference 278274GNSO directly online at bizakandco.com or contact our team to speak with a watch specialist. This piece is offered as certified authentic and brand new, and our experts are happy to answer any questions about the watch before you buy.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860324102379,"sku":"278274GNSO","price":10694.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278274GNSO_4039127e-a9ba-4007-87a1-18ce2b0d8909.jpg?v=1781360696","url":"https:\/\/bizakandco.com\/products\/rolex-datejust-31-31-mm-278274gnso","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}