{"product_id":"rolex-datejust-31-31-mm-278274grdvij","title":"Rolex Datejust 31 31 mm 278274GRDVIJ Steel\/White Gold Dark Grey","description":"\u003cp\u003eThe Rolex Datejust 31 reference 278274GRDVIJ is a brand-new 31mm two-tone timepiece crafted in Oystersteel and 18k white gold, presenting a sophisticated dark grey dial paired with an 18k white gold fluted bezel and a classic Jubilee bracelet. This mid-size Datejust occupies the sweet spot between the ladies 28mm and the full 36mm, making it a versatile choice for a wide range of wrists.\u003c\/p\u003e\n\u003cp\u003eReference 278274GRDVIJ stands out for its refined two-tone architecture and the understated elegance of its dark grey dial, a combination that transitions effortlessly from boardroom to evening wear. Contact Bizak and Co. today to purchase this certified authentic Rolex Datejust 31 or to learn more about availability and pricing.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-datejust-31\"\u003eevery Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Datejust 31 ref. 278274GRDVIJ special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reference 278274GRDVIJ combines Oystersteel and 18k white gold construction with a striking dark grey dial and an 18k white gold fluted bezel, creating a two-tone aesthetic that is both classic and contemporary. The 31mm case size makes it one of the most wearable and versatile expressions in the entire Datejust family.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Datejust 31 278274GRDVIJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This Datejust 31 is powered by a Rolex automatic self-winding movement, delivering the precision and reliability that define the Rolex standard. The movement is housed within the iconic Oyster case, which provides 100 meters (330 feet) of water resistance.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Datejust 31?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"As the name indicates, this watch features a 31mm Oyster case, a mid-size format that sits between the 28mm and 36mm Datejust references. It is an ideal proportion for a broad range of wrist sizes and is popular as both a primary timepiece and a dress watch.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Absolutely — the Datejust 31 is engineered for daily wear, combining Rolex's Oystersteel durability with 100 meters of water resistance and a robust automatic movement. Its versatile dark grey dial and Jubilee bracelet mean it transitions seamlessly from casual to formal settings.\"}},{\"@type\":\"Question\",\"name\":\"What dial and materials are featured on reference 278274GRDVIJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This reference features a dark grey dial complemented by an 18k white gold fluted bezel, with the case and Jubilee bracelet crafted in Oystersteel. The interplay of cool grey and white gold creates a refined, monochromatic elegance that suits a wide range of styles.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 278274GRDVIJ a good buy, and how can I purchase it from Bizak and Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Brand-new Rolex Datejust references in desirable configurations such as white gold fluted bezel and dark grey dial are consistently strong performers in both wearability and long-term value. Visit bizakandco.com to purchase this certified authentic reference 278274GRDVIJ online, or contact our team directly for personalized assistance.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860260663531,"sku":"278274GRDVIJ","price":12089.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278274GRDVIJ_4b207db2-a6b1-4247-8895-d564e6336dd0.jpg?v=1781360396","url":"https:\/\/bizakandco.com\/products\/rolex-datejust-31-31-mm-278274grdvij","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}