{"product_id":"rolex-datejust-31-31-mm-278274grj","title":"Rolex Datejust 31 31 mm 278274GRJ Steel\/White Gold Dark Grey","description":"\u003cp\u003eThe Rolex Datejust 31 ref. 278274GRJ is a brand-new, certified authentic mid-size luxury watch crafted in Oystersteel and 18k white gold, presenting a dark grey dial framed by a white gold fluted bezel and presented on Rolex's iconic Jubilee bracelet. This 31mm reference sits at the heart of the Datejust family, balancing refined elegance with everyday wearability for those who appreciate understated prestige.\u003c\/p\u003e\n\u003cp\u003eWhat distinguishes the 278274GRJ is its sophisticated pairing of the cool-toned dark grey dial against the brilliance of 18k white gold accents, a combination that reads as effortlessly modern yet classically Rolex. Contact Bizak and Co. today to purchase this stunning Datejust 31 online or to learn more about acquiring it for your collection.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-datejust-31\"\u003eevery Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Datejust 31 ref. 278274GRJ special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 278274GRJ stands out for its compelling combination of Oystersteel and 18k white gold construction, a dark grey dial, and a white gold fluted bezel — a pairing that delivers a cooler, more contemporary take on the classic Datejust aesthetic. The Jubilee bracelet and 31mm Oyster case complete a specification that is both thoroughly modern and deeply rooted in Rolex heritage.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Datejust 31 278274GRJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This reference is powered by a Rolex automatic movement, featuring the brand's Perpetual bidirectional self-winding rotor that keeps the watch wound through the natural motion of the wearer's wrist. Rolex automatic movements are renowned for their precision and durability, and are built to exceed COSC chronometer standards.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Datejust 31 278274GRJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case measures 31mm in diameter, placing it in the mid-size tier of the Datejust collection between the 28mm ladies' reference and the larger 36mm and 41mm models. This size is a popular choice for those who prefer a refined, elegant wrist presence without the visual weight of a larger sports or professional watch.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 278274GRJ suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes — the Oyster case construction delivers 100 meters (330 feet) of water resistance, the screw-down crown seals the movement against moisture and dust, and the 904L Oystersteel case is exceptionally resistant to corrosion and scratching. These qualities make it a watch that transitions effortlessly from everyday wear to formal occasions.\"}},{\"@type\":\"Question\",\"name\":\"What is the dial and case material of the 278274GRJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial is finished in dark grey, offering a sophisticated neutral tone that pairs elegantly with the 18k white gold fluted bezel and the polished Oystersteel case. The case itself is crafted from Rolex's proprietary Oystersteel combined with 18k white gold elements, a combination Rolex refers to as Rolesor in its white gold variant.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 278274GRJ a good investment, and how can I buy it from Bizak and Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Datejust 31 in steel and white gold with a fluted bezel and Jubilee bracelet is a perennially desirable configuration that has shown consistent demand, making it a sound choice both as a luxury purchase and as a long-term collectible. This watch is offered by Bizak and Co. as brand-new and certified authentic — contact us through bizakandco.com to purchase online or to speak with a specialist about this reference.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860296610027,"sku":"278274GRJ","price":10694.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278274GRJ_5cc86d66-cbf5-44cf-8899-256f29253b84.jpg?v=1781360541","url":"https:\/\/bizakandco.com\/products\/rolex-datejust-31-31-mm-278274grj","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}