{"product_id":"rolex-datejust-31-31-mm-278274gro","title":"Rolex Datejust 31 31 mm 278274GRO Steel\/White Gold Dark Grey","description":"\u003cp\u003eThe Rolex Datejust 31 reference 278274GRO is a certified authentic, brand-new 31mm watch crafted in Oystersteel and 18k white gold, presenting a dark grey dial beneath a white gold fluted bezel. Completing the ensemble is Rolex's iconic Oyster bracelet, lending the piece enduring versatility and refined wrist presence.\u003c\/p\u003e\n\u003cp\u003eReference 278274GRO stands out through the striking interplay of the dark grey dial against the luminous white gold fluted bezel—a pairing that reads equally well in a boardroom or at a formal evening event. Contact Bizak \u0026amp; Co. today to purchase this brand-new Datejust 31 or to learn more about our curated selection of authenticated Rolex timepieces.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-datejust-31\"\u003eevery Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Datejust 31 ref. 278274GRO special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reference 278274GRO combines the Datejust's classic 31mm Oystersteel and 18k white gold case with a striking dark grey dial and the brand's signature white gold fluted bezel. This particular combination delivers a modern, versatile aesthetic that honors the Datejust's decades-long heritage while appealing to contemporary tastes.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Datejust 31 278274GRO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This reference is powered by a Rolex automatic movement, which self-winds via the natural motion of the wearer's wrist. Rolex automatic calibers are renowned for their precision, reliability, and chronometric performance certified to COSC and Rolex's own stringent standards.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Datejust 31 ref. 278274GRO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case measures 31mm in diameter, placing it in Rolex's midsize Datejust category. This size strikes an elegant balance—substantial enough for confident wrist presence yet refined enough for those who prefer a more understated profile than the 36mm or 41mm variants.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 278274GRO suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Absolutely. The Oystersteel and white gold Oyster case provides water resistance to 100 meters (330 feet), and the robust Oyster bracelet is engineered for daily use. The Datejust's design philosophy has always centered on a watch that transitions seamlessly from work to leisure to formal occasions.\"}},{\"@type\":\"Question\",\"name\":\"What are the dial and bezel materials on the 278274GRO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial is finished in dark grey, a sophisticated tone that offers depth and modern versatility. The bezel is crafted from 18k white gold in Rolex's iconic fluted pattern, whose precisely machined grooves are both decorative and a longstanding symbol of Datejust identity.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 278274GRO a good buy, and how can I purchase it from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Datejust 31 in steel and white gold with a dark grey dial is a highly wearable, classically proportioned reference with strong collector appeal and a storied brand pedigree—qualities that have historically supported its value over time. Visit bizakandco.com or contact our team directly to buy this certified authentic, brand-new reference 278274GRO online.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860290318571,"sku":"278274GRO","price":10229.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278274GRO_0eca7a1e-7f90-4f7f-8086-d4db8f905cd2.jpg?v=1781360512","url":"https:\/\/bizakandco.com\/products\/rolex-datejust-31-31-mm-278274gro","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}