{"product_id":"rolex-datejust-31-31-mm-278274grsj","title":"Rolex Datejust 31 31 mm 278274GRSJ Steel\/White Gold Dark Grey","description":"\u003cp\u003eThe Rolex Datejust 31 reference 278274GRSJ is a brand-new, certified authentic 31mm timepiece crafted in Oystersteel and 18k white gold, showcasing a sophisticated dark grey dial paired with a white gold fluted bezel and Jubilee bracelet. Its automatic movement and classic Datejust architecture make it one of the most enduringly elegant mid-size watches available for sale today.\u003c\/p\u003e\n\u003cp\u003eThe 278274GRSJ stands out through its refined two-tone construction and the timeless appeal of the fluted white gold bezel set against the deep dark grey dial — a combination that wears effortlessly from day to evening. Contact Bizak \u0026amp; Co. to purchase this Rolex Datejust 31 online or inquire about our full inventory of certified authentic Rolex timepieces.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-datejust-31\"\u003eevery Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Datejust 31 ref. 278274GRSJ special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 278274GRSJ combines Oystersteel and 18k white gold construction with a dark grey dial and white gold fluted bezel — a pairing that gives the watch a contemporary yet timeless character. The five-link Jubilee bracelet adds to its refined wrist presence, making it one of the most versatile 31mm watches available for sale today.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Datejust 31 278274GRSJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This reference is powered by a Rolex automatic movement, offering the convenience of self-winding operation through the motion of the wrist. Rolex automatic movements are celebrated for their precision engineering and long-term reliability.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Rolex Datejust 278274GRSJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Datejust 31 reference 278274GRSJ features a 31mm case diameter, placing it in Rolex's mid-size Datejust category. This size is widely considered ideal for those who prefer a watch with refined proportions that wears comfortably on a range of wrist sizes.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes — the Datejust 31 is designed for everyday wear, with an Oyster case offering water resistance to 100 meters (330 feet) and Oystersteel construction known for exceptional corrosion resistance. Its classic design transitions seamlessly from professional to casual settings.\"}},{\"@type\":\"Question\",\"name\":\"What are the dial and material details of the 278274GRSJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 278274GRSJ features a dark grey dial that gives the watch a modern, sophisticated look suited to a variety of styles and occasions. The case combines Oystersteel with 18k white gold, and the fluted bezel is crafted entirely in 18k white gold for a touch of understated luxury.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 278274GRSJ a good buy, and how can I purchase it from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Rolex Datejust 31 is one of the most enduringly popular and collectible references in the Rolex catalog, making it a sound choice for both first-time buyers and seasoned collectors. You can buy this certified authentic, brand-new 278274GRSJ online at bizakandco.com or by contacting our team directly to discuss availability and purchase options.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860292677867,"sku":"278274GRSJ","price":10694.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278274GRSJ_a8048959-007f-4c9b-a9e2-9cdbf71bca9d.jpg?v=1781360526","url":"https:\/\/bizakandco.com\/products\/rolex-datejust-31-31-mm-278274grsj","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}