{"product_id":"rolex-datejust-31-31-mm-278274gso","title":"Rolex Datejust 31 31 mm 278274GSO Steel\/White Gold Dark Grey","description":"\u003cp\u003eThe Rolex Datejust 31 reference 278274GSO is a brand-new 31mm two-tone timepiece combining an Oystersteel case with white gold accents, a signature white gold fluted bezel, and a striking dark grey dial mounted on the iconic Oyster bracelet. Powered by an automatic movement and rated to 100 meters (330 feet) of water resistance, it delivers the precise, everyday reliability that has made the Datejust the world's most recognized dress watch.\u003c\/p\u003e\n\u003cp\u003eReference 278274GSO stands out for its refined interplay of cool-toned Oystersteel, luminous white gold, and the deeply sophisticated dark grey dial — a combination that reads equally well at a business lunch or a formal evening. Contact Bizak \u0026amp; Co. today to purchase this certified authentic Rolex Datejust 31 online or inquire about availability.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-datejust-31\"\u003eevery Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Datejust 31 reference 278274GSO special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 278274GSO distinguishes itself through its sophisticated combination of Oystersteel and white gold, a white gold fluted bezel, and a dark grey dial — a palette that is both modern and timeless. Its 31mm case size makes it one of the most versatile configurations in the Datejust family, flattering a wide range of wrist sizes while retaining the full prestige of the Datejust lineage.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Datejust 31 278274GSO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This reference is powered by an automatic (self-winding) movement, wound continuously by the natural motion of the wearer's wrist via Rolex's Perpetual rotor. Rolex automatic movements are manufactured in-house and certified as chronometers, meaning they meet strict precision standards set by both COSC and Rolex's own more demanding internal criteria.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Datejust 31 278274GSO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case measures 31mm in diameter, placing it between the classic 28mm ladies' Datejust and the 36mm model. This intermediate size is an excellent choice for wearers who prefer a refined, elegant profile that works equally well as a dress watch or an elevated everyday timepiece.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 278274GSO suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes — the Datejust 31 is built to Rolex's legendary Oyster standards, with a water resistance of 100 meters (330 feet), a screw-down Twinlock crown, and a robust Oystersteel and white gold construction that handles daily life with ease. The Oyster bracelet's Easylink comfort extension system further enhances everyday wearability by allowing quick size adjustments at the clasp.\"}},{\"@type\":\"Question\",\"name\":\"What are the dial and material details of reference 278274GSO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial is finished in dark grey, a deeply sophisticated, contemporary color that provides excellent contrast for the applied hour markers and offers a different character in artificial versus natural light. The case and bracelet combine Oystersteel (Rolex's proprietary 904L stainless steel) with white gold elements — including the bezel and crown guards — for a two-tone aesthetic that is both luxurious and understated.\"}},{\"@type\":\"Question\",\"name\":\"Is the 278274GSO a good buy, and how can I purchase it from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Datejust 31 in a two-tone steel and white gold configuration with a fluted bezel is a perennially in-demand reference that holds its desirability exceptionally well, making it a sound choice for both personal enjoyment and long-term value. This example is brand new and certified authentic. Contact Bizak \u0026 Co. through bizakandco.com to purchase online or to speak with our team about this specific reference.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860314566891,"sku":"278274GSO","price":10229.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278274GSO_ec0d50dc-0f52-4ea7-a2a3-45c6ba314111.jpg?v=1781360640","url":"https:\/\/bizakandco.com\/products\/rolex-datejust-31-31-mm-278274gso","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}