{"product_id":"rolex-datejust-31-31-mm-278274pdj","title":"Rolex Datejust 31 31 mm 278274PDJ Steel\/White Gold Pink","description":"\u003cp\u003eThe Rolex Datejust 31 reference 278274PDJ is a brand-new, certified authentic mid-size dress watch crafted in Oystersteel and 18k white gold, finished with a luminous pink dial and an elegant white gold fluted bezel. Sitting at 31mm, it pairs the iconic Jubilee bracelet with Rolex's self-winding automatic movement for effortless everyday refinement. This reference is one of the most sought-after Datejust 31 configurations for buyers seeking a feminine yet versatile luxury timepiece.\u003c\/p\u003e\n\u003cp\u003eThe 278274PDJ stands out for its harmonious blend of sporty Oystersteel durability and white gold luxury accents, a combination that elevates the pink dial into something genuinely special on the wrist. Whether you are looking to buy a Rolex Datejust 31 online for yourself or as a gift, Bizak \u0026amp; Co. offers this certified authentic piece with full confidence — contact us today to secure yours.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-datejust-31\"\u003eevery Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Datejust 31 ref. 278274PDJ special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 278274PDJ pairs Oystersteel durability with 18k white gold luxury in a 31mm case, finished with a striking pink dial, white gold fluted bezel, and the classic Jubilee bracelet. This combination makes it one of the most elegant and versatile mid-size Rolex references currently available. It is certified authentic and brand new, representing the watch exactly as Rolex intended it to leave the manufacture.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Datejust 31 278274PDJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The watch is powered by a Rolex automatic self-winding movement with a perpetual rotor that winds from the natural motion of the wearer's wrist. Rolex manufactures its movements entirely in-house and certifies them as Superlative Chronometers, holding them to a precision standard that surpasses official COSC requirements. The exact caliber designation is not specified in the listing, but Rolex automatic movements are universally regarded as among the most reliable in the industry.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Datejust 31 278274PDJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case measures 31mm in diameter, placing it between the Lady-Datejust 28mm and the classic Datejust 36mm. This size is especially popular because it suits a wide range of wrist sizes and works equally well as a women's watch or a smaller-wristed men's or unisex timepiece. The Oyster case is crafted in Oystersteel with 18k white gold accents.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 278274PDJ suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Absolutely — the Datejust 31 is engineered for daily use, featuring Rolex's Oyster case construction and a water resistance rating of 100 meters (330 feet). The 904L Oystersteel is highly resistant to corrosion and scratching, and the Jubilee bracelet is designed for long-term comfort and wearability. Its elegant appearance means it transitions seamlessly from casual to formal occasions.\"}},{\"@type\":\"Question\",\"name\":\"What are the dial and bracelet details on the 278274PDJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This reference features a pink dial paired with an 18k white gold fluted bezel, a combination that gives the watch a warm, luminous character. The bracelet is the five-piece link Jubilee design, one of Rolex's most storied bracelets, introduced in 1945 alongside the original Datejust. The alternating polished and brushed links complement the two-tone Oystersteel and white gold case beautifully.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 278274PDJ a good buy, and how can I purchase it from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Datejust 31 in steel and white gold with a pink dial is one of the most desirable configurations in the current Rolex lineup, combining strong collector appeal with genuine everyday versatility — making it an excellent long-term acquisition. Bizak \u0026 Co. offers this reference brand new and certified authentic, with the assurance of a reputable luxury watch dealer. Visit bizakandco.com or contact our team directly to purchase or ask any questions before you buy.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860238479595,"sku":"278274PDJ","price":13391.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278274PDJ_40318aed-4c5a-4030-bcaa-7246ddea2557.jpg?v=1781360302","url":"https:\/\/bizakandco.com\/products\/rolex-datejust-31-31-mm-278274pdj","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}