{"product_id":"rolex-datejust-31-31-mm-278274pdo","title":"Rolex Datejust 31 31 mm 278274PDO Steel\/White Gold Pink","description":"\u003cp\u003eThe Rolex Datejust 31 reference 278274PDO is a brand-new 31mm two-tone timepiece crafted in Oystersteel and 18k white gold, featuring a pink dial paired with an elegant white gold fluted bezel. Mounted on the classic Oyster bracelet, it balances refined femininity with the robust Rolex Oyster architecture that has defined the Datejust line for decades.\u003c\/p\u003e\n\u003cp\u003eReference 278274PDO stands out for its romantic pink dial and the luminous contrast of white gold accents against polished Oystersteel, making it one of the most sought-after mid-size Datejust configurations available today. Contact Bizak \u0026amp; Co. to purchase this certified authentic Rolex Datejust 31 and enjoy the confidence of buying from a trusted luxury watch dealer.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-datejust-31\"\u003eevery Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Datejust 31 reference 278274PDO special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reference 278274PDO combines Oystersteel and 18k white gold construction with a coveted pink dial and the iconic white gold fluted bezel, making it one of the most visually distinctive configurations in the current Datejust 31 lineup. The pink dial in particular has become highly sought-after among collectors, and the white gold accents elevate it well beyond a standard steel sports watch.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Datejust 31 278274PDO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Datejust 31 278274PDO is equipped with a Rolex self-winding automatic movement manufactured entirely in-house. Rolex automatic movements are celebrated for their precision, reliability, and robust construction designed for decades of accurate timekeeping.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Rolex Datejust 31 278274PDO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case measures 31mm in diameter, placing it in Rolex's mid-size Datejust family between the 28mm and 36mm references. This size offers a versatile fit and works beautifully on a broad range of wrist sizes, making it a popular choice for both everyday wear and formal occasions.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 278274PDO suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes — the Datejust 31 is built on Rolex's Oyster case, which provides water resistance to 100 meters (330 feet) and the durability associated with 904L Oystersteel construction. Its automatic movement, robust Oyster bracelet, and sealed crown make it a genuinely capable daily watch that also dresses up effortlessly.\"}},{\"@type\":\"Question\",\"name\":\"What are the dial and case materials on reference 278274PDO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial is pink, complemented by applied hour markers in Rolex's characteristic style. The case is crafted from Oystersteel — Rolex's high-grade 904L stainless steel — with 18k white gold used for the fluted bezel, giving the watch its distinctive two-tone luxury aesthetic.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 278274PDO a good buy, and how can I purchase it from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Datejust 31 in Oystersteel and white gold with a pink dial is a perennially desirable configuration that holds broad appeal among collectors and watch enthusiasts, and brand-new examples are increasingly difficult to source. You can buy this certified authentic reference 278274PDO online or by contacting the Bizak \u0026 Co. team directly at bizakandco.com for personalized assistance.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860246835435,"sku":"278274PDO","price":12926.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278274PDO_c6e30e61-dcc6-4e59-90c4-9117a4994fa6.jpg?v=1781360329","url":"https:\/\/bizakandco.com\/products\/rolex-datejust-31-31-mm-278274pdo","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}