{"product_id":"rolex-datejust-31-31-mm-278274prj","title":"Rolex Datejust 31 31 mm 278274PRJ Steel\/White Gold Pink","description":"\u003cp\u003eThe Rolex Datejust 31 ref. 278274PRJ is a brand-new 31mm two-tone timepiece crafted in Oystersteel and 18k white gold, showcasing a luminous pink dial paired with a white gold fluted bezel and an elegant Jubilee bracelet. Powered by an automatic movement and rated to 100 meters (330 feet) of water resistance, this reference is one of the most refined mid-size dress watches in Rolex's current lineup.\u003c\/p\u003e\n\u003cp\u003eReference 278274PRJ stands out for its feminine yet timeless combination of pink dial, white gold accents, and the iconic five-piece Jubilee link bracelet — a configuration that commands attention at any occasion. Contact Bizak \u0026amp; Co. today to purchase this certified authentic Rolex Datejust 31 online and experience the boutique-level service our clients rely on.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-datejust-31\"\u003eevery Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Datejust 31 ref. 278274PRJ special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 278274PRJ stands out for its rare combination of a pink dial, white gold fluted bezel, and Oystersteel-and-white-gold case in the versatile 31mm Datejust format. This configuration is among the most visually striking and collectible mid-size Datejust references currently offered, appealing to both first-time Rolex buyers and seasoned collectors.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Datejust 31 278274PRJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The watch is powered by an automatic movement, meaning the rotor harvests energy from the wearer's natural wrist motion to keep the watch wound without any manual intervention. Rolex automatic movements are renowned for their precision, reliability, and long service intervals.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Datejust 31 278274PRJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case measures 31mm in diameter, placing it in Rolex's mid-size Datejust tier between the 28mm and 36mm references. This size is exceptionally popular because it wears comfortably on a wide range of wrist sizes and transitions effortlessly from dressed-up to casual contexts.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 278274PRJ suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Absolutely — despite its elegant pink dial and white gold accents, the 278274PRJ is water resistant to 100 meters (330 feet) and built on Rolex's robust Oyster case platform, making it durable enough for daily wear. The scratch-resistant sapphire crystal and Oystersteel construction ensure the watch holds up beautifully over years of regular use.\"}},{\"@type\":\"Question\",\"name\":\"What are the dial and material details of the 278274PRJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial is pink, offering a warm and contemporary look that pairs harmoniously with the 18k white gold fluted bezel and the two-tone Oystersteel and white gold case. The five-piece Jubilee bracelet is also crafted in the matching Oystersteel and white gold combination, giving the watch a cohesive, refined appearance throughout.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 278274PRJ a good buy, and how can I purchase it from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Datejust 31 in pink dial with white gold fluted bezel is a perennially in-demand reference that holds strong value over time, making it both a pleasure to wear and a sound addition to any collection. This example is certified authentic and brand new, available for purchase online at bizakandco.com — contact our team directly for pricing, availability, and personalized assistance.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860282487019,"sku":"278274PRJ","price":12833.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278274PRJ_5c321496-bbc2-4a0d-bfee-496d1eb0ab02.jpg?v=1781360483","url":"https:\/\/bizakandco.com\/products\/rolex-datejust-31-31-mm-278274prj","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}