{"product_id":"rolex-datejust-31-31-mm-278274pro","title":"Rolex Datejust 31 31 mm 278274PRO Steel\/White Gold Pink","description":"\u003cp\u003eThe Rolex Datejust 31 reference 278274PRO is a brand-new 31mm mid-size watch crafted in Oystersteel and 18k white gold, showcasing a feminine pink dial paired with an elegant white gold fluted bezel. Powered by an automatic movement and presented on Rolex's iconic Oyster bracelet, this certified authentic piece represents one of the most refined expressions of the Datejust line.\u003c\/p\u003e\n\u003cp\u003eReference 278274PRO stands out through its harmonious blend of sporty Oystersteel durability and the prestige of white gold, with the blush pink dial adding unmistakable warmth and sophistication. Contact Bizak \u0026amp; Co. today to purchase this stunning Datejust 31 online or to learn more about availability.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-datejust-31\"\u003eevery Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Datejust 31 reference 278274PRO special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reference 278274PRO combines Oystersteel and 18k white gold in the classic Datejust 31mm format, featuring a highly desirable pink dial and white gold fluted bezel. This two-material, two-tone aesthetic is one of the most enduring and collectible configurations in the entire Datejust family.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Datejust 31 278274PRO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 278274PRO is driven by an automatic movement, consistent with Rolex's tradition of in-house self-winding mechanical calibers in the Datejust line. Rolex automatic movements are renowned for their precision, reliability, and long-term serviceability.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Rolex Datejust 31 278274PRO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case measures 31mm in diameter, placing it in Rolex's mid-size Datejust category. This size is versatile enough for a wide range of wrist sizes and is equally popular among women and men who prefer a more compact, refined case.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes — the Datejust 31 is built to Rolex's Oyster standards with 100 meters (330 feet) of water resistance and an Oystersteel-and-white-gold case that is highly resistant to everyday wear and corrosion. The Oyster bracelet adds further wearability and comfort for daily use.\"}},{\"@type\":\"Question\",\"name\":\"What are the dial and material details of the 278274PRO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial is pink, offering a warm and contemporary aesthetic that pairs beautifully with the white gold fluted bezel and Oystersteel case. The case and bracelet are crafted in Rolex's 904L Oystersteel with 18k white gold accents, delivering both durability and luxury.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 278274PRO a good buy, and how can I purchase it from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Datejust 31 in the pink-dial, white-gold-bezel configuration is consistently among the most sought-after mid-size Rolex references, combining broad appeal with genuine luxury credentials. You can buy the 278274PRO online at bizakandco.com or contact the Bizak \u0026 Co. team directly for purchase assistance and availability confirmation.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860311093483,"sku":"278274PRO","price":12275.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278274PRO_120c3321-57e4-4520-9a9b-ed2fb1516ab1.jpg?v=1781360612","url":"https:\/\/bizakandco.com\/products\/rolex-datejust-31-31-mm-278274pro","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}