{"product_id":"rolex-datejust-31-31-mm-278274psj","title":"Rolex Datejust 31 31 mm 278274PSJ Steel\/White Gold Pink","description":"\u003cp\u003eThe Rolex Datejust 31 reference 278274PSJ is a brand-new 31mm two-tone timepiece crafted in Oystersteel and 18k white gold, showcasing a captivating pink dial paired with an 18k white gold fluted bezel and a classic Jubilee bracelet. Powered by an automatic movement and rated to 100 meters (330 feet) of water resistance, this certified authentic example represents one of the most refined mid-size dress watches in the Rolex catalogue.\u003c\/p\u003e\n\u003cp\u003eReference 278274PSJ stands out for its harmonious blend of sporty durability and feminine elegance — the pink dial adds a contemporary warmth that contrasts beautifully with the cool gleam of white gold. Contact Bizak \u0026amp; Co. today to purchase this Rolex Datejust 31 online or inquire about availability.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-datejust-31\"\u003eevery Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Datejust 31 ref. 278274PSJ special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reference 278274PSJ pairs a warm pink dial with an 18k white gold fluted bezel and Jubilee bracelet on a 31mm Oystersteel and white gold Oyster case — one of the most elegant and sought-after configurations in the current Datejust 31 range. It is certified authentic and offered in brand-new condition, making it a particularly compelling find for collectors and first-time Rolex buyers alike.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Datejust 31 278274PSJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This Datejust 31 is equipped with a Rolex in-house automatic movement, the self-winding caliber family for which Rolex is globally renowned. Rolex automatic movements carry Superlative Chronometer certification, meaning they meet precision standards that exceed standard COSC requirements.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Rolex Datejust 31?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case measures 31mm in diameter, placing it in Rolex's mid-size category — larger than the 28mm Datejust Lady but smaller than the 36mm or 41mm Datejust models. The 31mm size is water resistant to 100 meters (330 feet) thanks to its Oyster case construction.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes — the Oystersteel and 18k white gold Oyster case provides 100 meters of water resistance, and the scratch-resistant sapphire crystal and robust Jubilee bracelet make it far more durable than a conventional dress watch. Its 31mm diameter also makes it comfortable for all-day wear across a wide range of wrist sizes.\"}},{\"@type\":\"Question\",\"name\":\"What dial and material options does the 278274PSJ feature?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 278274PSJ features a pink dial matched with an 18k white gold fluted bezel and a case crafted from Oystersteel combined with 18k white gold. The Jubilee bracelet in matching two-tone steel and white gold completes an elegant and cohesive aesthetic.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 278274PSJ a good buy, and how do I purchase it from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Datejust 31 in the pink dial and white gold fluted bezel configuration is consistently one of the most in-demand references in the 31mm category, combining Rolex's legendary durability with refined aesthetics that hold their appeal over time. You can buy this Rolex Datejust 31 for sale at Bizak \u0026 Co. by visiting bizakandco.com or contacting our team directly to confirm availability and arrange purchase.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860309061867,"sku":"278274PSJ","price":12554.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278274PSJ_c07fa69b-6956-4178-aa80-2c1df5cfbc3a.jpg?v=1781360598","url":"https:\/\/bizakandco.com\/products\/rolex-datejust-31-31-mm-278274psj","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}