{"product_id":"rolex-datejust-31-31-mm-278274pso","title":"Rolex Datejust 31 31 mm 278274PSO Steel\/White Gold Pink","description":"\u003cp\u003eThe Rolex Datejust 31 reference 278274PSO is a certified authentic, brand-new mid-size luxury watch crafted in Oystersteel and 18k white gold, showcasing a radiant pink dial paired with a white gold fluted bezel. The 31mm Oyster case rides on Rolex's classic Oyster bracelet, delivering a look that is at once timeless and unmistakably contemporary.\u003c\/p\u003e\n\u003cp\u003eReference 278274PSO stands out for its elegant two-tone metal pairing, the warmth of its pink dial, and the dressy sophistication of the fluted white gold bezel—a combination that transitions effortlessly from the boardroom to a formal evening. Browse this Datejust 31 for sale now at Bizak \u0026amp; Co. or contact our team to learn more and purchase online.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-datejust-31\"\u003eevery Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Datejust 31 ref. 278274PSO special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reference 278274PSO combines Oystersteel with an 18k white gold fluted bezel and a warm pink dial, a factory pairing that delivers genuine two-metal luxury without sacrificing durability. The 31mm case size also occupies a sweet spot that suits a wide range of wrist sizes while maintaining Rolex's classic proportions.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Datejust 31 278274PSO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The watch is powered by a Rolex automatic, self-winding mechanical movement manufactured entirely in-house. Rolex automatic calibers are celebrated for their precision, robustness, and long service intervals, making them among the most trusted movements in the industry.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Datejust 31 278274PSO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case measures 31mm in diameter, placing it in Rolex's mid-size Datejust tier. This size is larger than the 28mm ladies' model yet more compact than the 36mm full-size Datejust, making it a versatile choice for many wearers.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Absolutely. The Oyster case carries a 100-meter (330-foot) water resistance rating and the Oystersteel construction is highly resistant to corrosion and scratching. The Oyster bracelet is equally robust, making this Datejust 31 a genuine everyday luxury watch rather than a display piece.\"}},{\"@type\":\"Question\",\"name\":\"What are the dial and bezel materials on the 278274PSO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial is pink, produced to Rolex's exacting in-house standards for color consistency and depth. The bezel is crafted in 18k white gold with Rolex's signature fluted pattern, which adds brilliance and a dressy character that complements the pink dial beautifully.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 278274PSO a good buy, and how can I purchase it from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Datejust 31 is one of Rolex's most historically proven and broadly desirable references, and the 278274PSO's pink dial and white gold fluted bezel configuration is a particularly attractive factory combination. You can buy this certified authentic, brand-new example online at bizakandco.com or contact our team directly for personalized assistance.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860345139435,"sku":"278274PSO","price":12089.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278274PSO_d0a043f0-c3c2-4400-a1d2-fe07931aea30.jpg?v=1781360754","url":"https:\/\/bizakandco.com\/products\/rolex-datejust-31-31-mm-278274pso","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}