{"product_id":"rolex-datejust-31-31-mm-278274sdj","title":"Rolex Datejust 31 31 mm 278274SDJ Steel\/White Gold Silver","description":"\u003cp\u003eThe Rolex Datejust 31 reference 278274SDJ is a brand-new, certified authentic mid-size dress watch crafted in Oystersteel and 18k white gold, presenting a clean silver dial framed by a polished white gold fluted bezel. Mounted on Rolex's iconic Jubilee bracelet, this 31mm timepiece balances elegance with everyday wearability in a silhouette that suits a wide range of wrists.\u003c\/p\u003e\n\u003cp\u003eReference 278274SDJ stands out for its harmonious pairing of the luminous silver dial with the bright, faceted white gold fluted bezel — a combination that reads as effortlessly refined in any setting. Browse this reference at Bizak \u0026amp; Co. or contact our team directly for pricing, availability, and authentication details.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-datejust-31\"\u003eevery Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Datejust 31 reference 278274SDJ special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 278274SDJ pairs Oystersteel with an 18k white gold fluted bezel for a harmonious all-white-metal aesthetic that is both dressy and durable. Its 31mm Oyster case size and five-piece Jubilee bracelet make it one of the most versatile and enduring watches in Rolex's catalogue, equally at home at the office or a formal dinner.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Datejust 31 278274SDJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This reference is driven by a Rolex in-house automatic movement, meaning the watch winds itself through the natural motion of the wearer's wrist. Rolex automatic calibers in this family are certified as Superlative Chronometers, holding them to stringent precision and reliability standards that exceed the COSC benchmark.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Datejust 31 278274SDJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case measures 31mm in diameter, placing it between Rolex's 28mm Lady-Datejust and the 36mm standard Datejust. This mid-size format has broad appeal across all wrist sizes and genders, offering a meaningful dial presence with a refined, elegant profile.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 278274SDJ suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes — the Oyster case construction provides 100 meters (330 feet) of water resistance, and the Oystersteel material is exceptionally resistant to corrosion and everyday wear. The Jubilee bracelet's supple five-piece links and Oysterlock clasp ensure a secure, comfortable fit whether you are commuting, working, or traveling.\"}},{\"@type\":\"Question\",\"name\":\"What does the silver dial and white gold fluted bezel look like on the wrist?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The silver dial offers a clean, luminous face that shifts subtly under different lighting, creating quiet depth without visual noise. Paired with the precisely grooved white gold fluted bezel, the overall effect is a cohesive, bright, and refined wrist presence that reads as unmistakably Rolex without being ostentatious.\"}},{\"@type\":\"Question\",\"name\":\"How can I buy the Rolex Datejust 31 278274SDJ from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This reference is available in brand-new, certified authentic condition with full box and papers at bizakandco.com. Bizak \u0026 Co. is an independent luxury watch dealer; you can browse the listing online or contact the team directly for pricing, availability, and any questions about this or other Rolex references for sale.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860249489643,"sku":"278274SDJ","price":13763.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278274SDJ_74bec66f-c3b4-48ca-add9-ecc26d6d465a.jpg?v=1781360343","url":"https:\/\/bizakandco.com\/products\/rolex-datejust-31-31-mm-278274sdj","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}