{"product_id":"rolex-datejust-31-31-mm-278274ssj","title":"Rolex Datejust 31 31 mm 278274SSJ Steel\/White Gold Silver","description":"\u003cp\u003eThe Rolex Datejust 31 ref. 278274SSJ is a brand-new 31mm mid-size watch crafted in Oystersteel and 18k white gold, presenting a silver dial framed by an elegant white gold fluted bezel and completed with a classic Jubilee bracelet. This certified authentic example represents one of Rolex's most enduring and refined dress-sport designs, balancing versatility with unmistakable luxury.\u003c\/p\u003e\n\u003cp\u003eReference 278274SSJ stands out for its harmonious combination of white gold accents against the cool lustre of Oystersteel, making it a compelling choice for buyers seeking a sophisticated everyday timepiece with genuine precious-metal character. Contact Bizak \u0026amp; Co. today to purchase this Rolex Datejust 31 online or to request further details.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-datejust-31\"\u003eevery Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Datejust 31 ref. 278274SSJ special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reference 278274SSJ combines Oystersteel and 18k white gold construction with a silver dial, white gold fluted bezel, and Jubilee bracelet — a configuration that delivers both precious-metal luxury and everyday wearability. It is a brand-new, certified authentic example of one of Rolex's most enduring and versatile collections.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Datejust 31 278274SSJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This Datejust 31 is equipped with an automatic (self-winding) movement, consistent with the modern Datejust 31 line. Rolex automatic movements are renowned for their precision, durability, and chronometric performance.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Datejust 31 278274SSJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case measures 31mm in diameter, placing it in Rolex's mid-size Datejust category. This size is highly versatile and suits a broad range of wrist sizes for wearers who prefer a refined, not oversized, profile.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes — the Datejust 31 278274SSJ is built for daily wear, backed by Rolex's Oystersteel construction and a water resistance rating of 100 metres (330 feet). Its classic design transitions seamlessly from professional environments to evening occasions.\"}},{\"@type\":\"Question\",\"name\":\"What are the dial and material details of reference 278274SSJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial is silver, offering a clean and timeless aesthetic that pairs naturally with the 18k white gold fluted bezel. The case blends Oystersteel with white gold, giving the watch a sophisticated two-tone character without the warmth of yellow or rose gold.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 278274SSJ a good buy, and how can I purchase it from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Datejust 31 in steel and white gold with a fluted bezel and Jubilee bracelet is a classic Rolex configuration that holds enduring desirability among collectors and first-time buyers alike. Visit bizakandco.com or contact our team directly to buy this certified authentic, brand-new Rolex Datejust 31 online.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860313190635,"sku":"278274SSJ","price":12089.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278274SSJ_6b0ef9f3-8e17-4d95-bedb-8000ae648497.jpg?v=1781360627","url":"https:\/\/bizakandco.com\/products\/rolex-datejust-31-31-mm-278274ssj","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}