{"product_id":"rolex-datejust-31-31-mm-278274sso","title":"Rolex Datejust 31 31 mm 278274SSO Steel\/White Gold Silver","description":"\u003cp\u003eThe Rolex Datejust 31 reference 278274SSO is a certified authentic, brand-new 31mm two-tone watch crafted in Oystersteel and 18k white gold, presenting a luminous silver dial beneath a signature white gold fluted bezel. The Oyster bracelet and automatic movement complete an ensemble that stands as one of the most refined expressions of Rolex's enduring Datejust line.\u003c\/p\u003e\n\u003cp\u003eWhat sets the 278274SSO apart is the elegant interplay of Oystersteel's durability with the prestige of 18k white gold — a pairing that transitions effortlessly from daytime wear to formal occasions. Browse this reference at Bizak \u0026amp; Co. or contact our team for personalized assistance in securing this exceptional timepiece.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-datejust-31\"\u003eevery Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Datejust 31 reference 278274SSO special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 278274SSO combines an Oystersteel case and Oyster bracelet with 18k white gold accents — including the iconic fluted bezel — for a two-tone Rolesor aesthetic that balances durability with luxury. The silver dial and 31mm proportions give it broad wrist appeal and timeless versatility.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Datejust 31 278274SSO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The watch is powered by an in-house Rolex automatic movement, self-winding through a bidirectional rotor. Rolex manufactures its movements entirely in-house and certifies them as chronometers for precision accuracy.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Datejust 31 278274SSO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case measures 31mm in diameter, placing it in the mid-size segment of the Datejust family. This size is versatile enough to suit a wide variety of wrist sizes and works equally well as a dress watch or everyday timepiece.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 278274SSO suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes — the Oyster case offers 100 meters (330 feet) of water resistance, the sapphire crystal is highly scratch-resistant, and Oystersteel is exceptionally durable for daily use. The automatic movement stays wound through ordinary wrist movement, making it a practical choice for regular wear.\"}},{\"@type\":\"Question\",\"name\":\"What materials are used in the Datejust 31 reference 278274SSO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case and Oyster bracelet are crafted from Oystersteel (Rolex's proprietary 904L stainless steel), while the fluted bezel is solid 18k white gold. The silver dial completes a refined, light-catching palette that highlights both materials.\"}},{\"@type\":\"Question\",\"name\":\"How can I buy the Rolex Datejust 31 278274SSO from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The reference 278274SSO is available now at bizakandco.com as a certified authentic, brand-new example. Contact the Bizak \u0026 Co. team directly through the website to confirm availability, ask questions, or complete your purchase with confidence.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860355887339,"sku":"278274SSO","price":11624.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278274SSO_c25b710c-2d5b-4ecb-8c6e-07a53c22ae3c.jpg?v=1781360794","url":"https:\/\/bizakandco.com\/products\/rolex-datejust-31-31-mm-278274sso","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}