{"product_id":"rolex-datejust-31-31-mm-278274wmopdo","title":"Rolex Datejust 31 31 mm 278274WMOPDO Steel\/White Gold White Mother of Pearl","description":"\u003cp\u003eThe Rolex Datejust 31 reference 278274WMOPDO is a brand-new 31mm watch in Oystersteel and 18k white gold, presenting a luminous white mother-of-pearl dial framed by an elegant white gold fluted bezel. Powered by an automatic movement and fitted on the classic Oyster bracelet, this reference embodies Rolex's signature blend of precision and refinement. It carries a water resistance rating of 100 metres (330 feet), confirming the robust Oyster case construction beneath its polished exterior.\u003c\/p\u003e\n\u003cp\u003eWhat sets reference 278274WMOPDO apart is the rare interplay of the iridescent mother-of-pearl dial against the cool gleam of white gold and polished Oystersteel—a combination that transitions effortlessly from boardroom to black tie. Available brand new with box and papers at Bizak \u0026amp; Co., this is an exceptional opportunity to acquire a certified authentic Datejust 31 from a trusted luxury watch dealer; contact us today to make it yours.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-datejust-31\"\u003eevery Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Datejust 31 ref. 278274WMOPDO special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This reference pairs a naturally iridescent white mother-of-pearl dial with an 18k white gold fluted bezel and an Oystersteel case, a combination that gives the watch a luminous, one-of-a-kind character since no two mother-of-pearl dials are identical. Add to that the brand-new condition with full box and papers and you have one of the most desirable mid-size Datejust configurations currently available.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Datejust 31 278274WMOPDO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The watch is driven by a Rolex automatic movement, meaning it winds itself through the natural motion of the wearer's wrist via a bidirectional self-winding rotor. Rolex automatic movements are manufactured entirely in-house and are known for their precision, reliability, and long service intervals.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of this Datejust, and who is it sized for?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case measures 31mm in diameter, placing it in Rolex's mid-size Datejust category. It is an ideal choice for anyone who prefers a refined, versatile watch that wears comfortably on smaller to medium wrists while still carrying the full presence of the Rolex Datejust design.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Absolutely—the Oyster case construction and 100-metre (330-foot) water resistance make this watch robust enough for daily use, from the office to casual weekend activities. The Oystersteel and white gold materials are highly resistant to corrosion and scratching, ensuring the watch maintains its appearance with minimal maintenance.\"}},{\"@type\":\"Question\",\"name\":\"What are the dial and case materials on reference 278274WMOPDO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial is white mother-of-pearl, a natural material with a soft, shifting iridescence that makes each example unique. The case is built from Rolex's 904L Oystersteel, while the fluted bezel and crown are crafted in 18k white gold, creating an elegant two-tone aesthetic.\"}},{\"@type\":\"Question\",\"name\":\"Is this a good buy, and how can I purchase it from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reference 278274WMOPDO is a certified authentic, brand-new Rolex Datejust 31 with box and papers—the most desirable acquisition condition for any serious buyer, offering full warranty eligibility and resale confidence. You can buy it online at bizakandco.com or contact our team directly for more information, pricing, and secure checkout options.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860275146987,"sku":"278274WMOPDO","price":13484.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278274WMOPDO_a85e94ce-f06d-41a2-82c7-d9d975d98f3e.jpg?v=1781360455","url":"https:\/\/bizakandco.com\/products\/rolex-datejust-31-31-mm-278274wmopdo","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}