{"product_id":"rolex-datejust-31-31-mm-278274wrj","title":"Rolex Datejust 31 31 mm 278274WRJ Steel\/White Gold White","description":"\u003cp\u003eThe Rolex Datejust 31 reference 278274WRJ is a certified authentic, brand-new mid-size timepiece crafted in Oystersteel and 18k white gold, featuring a crisp white dial paired with a white gold fluted bezel and five-link Jubilee bracelet. At 31mm, it occupies the sweet spot between Rolex's ladies and full-size Datejust offerings, making it one of the most versatile and sought-after references in the current collection.\u003c\/p\u003e\n\u003cp\u003eReference 278274WRJ stands out for its harmonious combination of polished white gold accents and the sporty elegance of the Jubilee bracelet—a pairing that has defined Datejust prestige for decades. Contact Bizak \u0026amp; Co. today to secure this stunning piece or browse our full inventory of certified authentic Rolex watches for sale online.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-datejust-31\"\u003eevery Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Datejust 31 reference 278274WRJ special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reference 278274WRJ combines Oystersteel and 18k white gold in a 31mm Oyster case, pairing a white dial with the distinctive white gold fluted bezel and elegant Jubilee bracelet. This specific configuration offers a cohesive, all-white-gold-toned aesthetic that is among the most refined expressions in the current Datejust 31 lineup. Its certified authentic, brand-new condition further distinguishes it for collectors and first-time Rolex buyers alike.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Datejust 31 278274WRJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 278274WRJ is fitted with an automatic self-winding movement regulated to Rolex's stringent chronometric standards. Rolex automatic movements are certified for precision and reliability, delivering consistent timekeeping performance in everyday wear. The self-winding rotor means the watch winds itself through normal wrist motion, requiring no battery changes.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Rolex Datejust 31?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"As its name indicates, the Datejust 31 features a 31mm case diameter, positioning it as a mid-size option within the Datejust family. This size is ideal for a wide range of wrist proportions and is equally popular among those who prefer a refined, understated presence on the wrist. The 31mm format sits between Rolex's classic Ladies 28mm and the full-size 36mm and 41mm Datejust references.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 278274WRJ suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, the 278274WRJ is built to Rolex's legendary Oyster standards, offering water resistance to 100 meters (330 feet) and a robust Oystersteel and white gold case construction that withstands daily use with ease. The Jubilee bracelet is engineered for long-term comfort and durability, making it an excellent choice as a daily-wear luxury watch. Its versatile white dial and elegant proportions also transition naturally from everyday settings to formal occasions.\"}},{\"@type\":\"Question\",\"name\":\"What are the dial and material details of the 278274WRJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial is white, providing a clean and highly legible surface that complements the watch's cool-toned material palette. The case is crafted in Oystersteel with 18k white gold accents, and the fluted bezel is also executed in 18k white gold for a harmonious, monochromatic luxury aesthetic. The five-link Jubilee bracelet ties the design together with its characteristic dressy yet flexible profile.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 278274WRJ a good buy, and how can I purchase it from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Datejust 31 in steel and white gold with a fluted bezel is one of Rolex's most consistently desirable configurations, with strong historical demand and enduring design appeal that supports long-term value. This example is certified authentic and brand new, offered by Bizak \u0026 Co. through our secure online platform at bizakandco.com. You can contact our team directly with questions, request additional photographs, or complete your purchase online with confidence.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860348645611,"sku":"278274WRJ","price":10694.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278274WRJ_13ab18e5-f812-47e9-9d05-64af746d6451.jpg?v=1781360767","url":"https:\/\/bizakandco.com\/products\/rolex-datejust-31-31-mm-278274wrj","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}