{"product_id":"rolex-datejust-31-31-mm-278274wro","title":"Rolex Datejust 31 31 mm 278274WRO Steel\/White Gold White","description":"\u003cp\u003eThe Rolex Datejust 31 reference 278274WRO is a certified authentic, brand-new 31mm watch crafted in Oystersteel and 18k white gold, presenting a clean white dial framed by a distinctive white gold fluted bezel on an Oyster bracelet. Its automatic movement and 100-metre (330 ft) water resistance make it a refined yet capable everyday timepiece.\u003c\/p\u003e\n\u003cp\u003eReference 278274WRO stands out for its elegant pairing of two-tone Oystersteel and white gold construction with the timeless white dial—a combination that suits both formal occasions and daily wear. Contact Bizak \u0026amp; Co. to purchase this Datejust 31 online or inquire about availability today.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-datejust-31\"\u003eevery Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Datejust 31 reference 278274WRO special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 278274WRO combines Oystersteel and 18k white gold in a 31mm Oyster case, pairing the brand's signature fluted bezel in white gold with a clean white dial for a look that is simultaneously sporty and formally elegant. It is one of the most versatile configurations in the Datejust 31 family, appealing to buyers who want a refined everyday watch with genuine jewellery presence.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Datejust 31 278274WRO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This reference is driven by a Rolex automatic self-winding movement housed in the sealed Oyster case, offering reliable hands-free winding through normal wrist motion. The watch also carries a 100-metre (330 ft) water resistance rating, underscoring the engineering quality of the case and crown system.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Datejust 31 278274WRO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case measures 31mm in diameter, placing it in a size bracket that reads as a mid-size watch suitable for a range of wrist sizes. It is neither a traditional ladies' watch nor a full-size men's piece, making it a popular choice for buyers who prefer a refined, understated footprint on the wrist.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Datejust 31 278274WRO suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes—the Oyster case construction, automatic movement, Oyster bracelet, and 100-metre water resistance all point to a watch designed for daily use, not just special occasions. The steel and white gold combination is durable yet beautiful, holding up well to the rigors of regular wear while remaining polished enough for formal settings.\"}},{\"@type\":\"Question\",\"name\":\"What are the dial and material details of reference 278274WRO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial is white, offering a clean and highly legible surface that pairs harmoniously with the 18k white gold fluted bezel. The case and bracelet are crafted in Oystersteel, Rolex's proprietary high-performance alloy, giving the watch a cool, cohesive two-tone aesthetic that complements the white dial beautifully.\"}},{\"@type\":\"Question\",\"name\":\"How can I buy the Rolex Datejust 31 278274WRO from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This certified authentic, brand-new example is available for sale online at bizakandco.com, and our team is happy to answer any questions before you purchase. Simply visit the product listing or contact us directly—Bizak \u0026 Co. is committed to a transparent, confident buying experience for every client.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860320956651,"sku":"278274WRO","price":10694.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278274WRO_a13bbefe-decf-4644-ba96-f0654052a752.jpg?v=1781360683","url":"https:\/\/bizakandco.com\/products\/rolex-datejust-31-31-mm-278274wro","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}