{"product_id":"rolex-lady-datejust-28-28-mm-279381rbrwrj","title":"Rolex Lady-Datejust 28 28 mm 279381RBRWRJ Steel\/Rose Gold\/Diamonds White","description":"\u003cp\u003eThe Rolex Lady-Datejust 28 reference 279381RBRWRJ is a brand-new 28 mm automatic watch crafted in Oystersteel and 18k Everose Gold, presenting a white dial paired with a luminous diamond-set bezel. The elegant combination of steel, rose gold, and diamonds places this reference among the most refined expressions in the Lady-Datejust collection, while the classic Jubilee bracelet ensures a graceful, comfortable fit on the wrist.\u003c\/p\u003e\n\u003cp\u003eReference 279381RBRWRJ stands out for its seamless integration of precious materials and Rolex's hallmark precision, making it equally suited to formal occasions and everyday luxury wear. Browse this certified authentic Lady-Datejust 28 for sale at Bizak and Co. and contact our team to purchase online or arrange a private viewing.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-lady-datejust-28\"\u003eevery Lady-Datejust 28 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Lady-Datejust 28, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Lady-Datejust 28 reference 279381RBRWRJ special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reference 279381RBRWRJ combines Oystersteel with 18k Everose Gold and a brilliant-cut diamond-set bezel, making it one of the most jewellery-forward expressions in the Lady-Datejust 28 lineup. The white dial and Jubilee bracelet complete a look that balances Rolex's engineering pedigree with genuine luxury adornment. It is a brand-new example, complete with box and papers, offered through Bizak and Co.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Lady-Datejust 28 279381RBRWRJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The watch is powered by a Rolex proprietary self-winding automatic movement that drives the date complication with the brand's characteristic precision. Rolex manufactures its movements entirely in-house, and the movement is housed in the signature Oyster case which provides water resistance to 100 metres. A specific caliber number is not listed in the available documentation for this listing.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Lady-Datejust 279381RBRWRJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case measures 28 mm in diameter, the standard size for the current Lady-Datejust 28 family. This proportions the watch elegantly for a range of wrist sizes and positions it as a refined, feminine choice within the broader Datejust collection. The two-tone Oystersteel and Everose Gold construction adds visual weight and richness beyond what the diameter alone suggests.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 28 suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes — despite its diamond-set bezel and precious-metal construction, the Lady-Datejust 28 is engineered as a true Rolex Oyster, offering 100 metres of water resistance and a robust Oystersteel case designed for daily use. The Jubilee bracelet is comfortable for all-day wear and the scratch-resistant sapphire crystal protects the white dial. Rolex built this watch to be lived in, not kept in a safe.\"}},{\"@type\":\"Question\",\"name\":\"What is the dial and bezel like on reference 279381RBRWRJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial is white, offering a clean and bright surface that complements the warm Everose Gold accents throughout the watch. The bezel is fully set with brilliant-cut diamonds, as indicated by the RBR designation in the reference suffix, creating a continuous ring of sparkle around the case. Together they give the watch a jewellery-quality aesthetic while maintaining the iconic Datejust silhouette.\"}},{\"@type\":\"Question\",\"name\":\"How can I buy the Rolex Lady-Datejust 28 279381RBRWRJ from Bizak and Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"You can purchase this certified authentic, brand-new Lady-Datejust 28 reference 279381RBRWRJ directly through bizakandco.com or by contacting the Bizak and Co. team for personalised assistance. The watch is offered with its original box and papers, guaranteeing full provenance and authenticity. Bizak and Co. is not an authorised Rolex dealer but operates as a trusted pre-owned and new luxury watch specialist dedicated to a transparent buying experience.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860298608875,"sku":"279381RBRWRJ","price":17948.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/279381RBRWRJ_633d209e-700d-48df-b5a8-f1a63867166f.jpg?v=1781360554","url":"https:\/\/bizakandco.com\/products\/rolex-lady-datejust-28-28-mm-279381rbrwrj","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}