{"product_id":"rolex-lady-datejust-31-31-mm-278243bmdo","title":"Rolex Lady-Datejust 31 31 mm 278243BMDO Steel\/Yellow Gold Black Mother of Pearl","description":"\u003cp\u003eThe Rolex Lady-Datejust 31 ref. 278243BMDO is a brand-new 31mm two-tone watch crafted in Oystersteel and 18k yellow gold, presenting a luminous black mother of pearl dial framed by a yellow gold domed bezel and secured on the classic Oyster bracelet. This reference blends Rolex's signature date complication with an unmistakably elegant feminine aesthetic, making it one of the most sought-after references in the Lady-Datejust collection.\u003c\/p\u003e\n\u003cp\u003eWhat sets the 278243BMDO apart is the striking contrast between the deep black mother of pearl dial and the warm yellow gold accents – a pairing that reads effortlessly dressy yet versatile enough for daily wear. Bizak \u0026amp; Co. offers this piece brand new; contact us today to purchase the Rolex Lady-Datejust 31 278243BMDO online or inquire about availability.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-lady-datejust-31\"\u003eevery Lady-Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Lady-Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Lady-Datejust 31 ref. 278243BMDO special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 278243BMDO stands out for its striking combination of Oystersteel and 18k yellow gold construction paired with a black mother of pearl dial – a surface that refracts light uniquely and is never identical between two watches. The yellow gold domed bezel and matching Oyster bracelet with gold center links give it a cohesive two-tone elegance that is both timeless and modern.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Lady-Datejust 278243BMDO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This reference is powered by an automatic movement, meaning the watch winds itself through the natural motion of the wearer's wrist via Rolex's proven self-winding mechanism. Rolex automatic movements are celebrated for their precision, reliability, and long-term durability.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Lady-Datejust 278243BMDO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The watch features a 31mm Oyster case, the mid-size option within the Lady-Datejust family that offers a refined, versatile presence suited to a wide range of wrist sizes. The case is water resistant to 100 meters (330 feet), making it robust enough for everyday situations including swimming.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 31 good for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Absolutely – the Lady-Datejust 31 is engineered for daily wear thanks to its 100-meter water resistance, scratch-resistant materials, and the rugged Oyster bracelet design. Its dress-watch aesthetic means it transitions seamlessly from casual to formal occasions without missing a beat.\"}},{\"@type\":\"Question\",\"name\":\"What is the dial and bezel material on reference 278243BMDO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial is crafted from black mother of pearl, a natural iridescent material whose surface shifts color and depth in changing light, making every example subtly unique. The bezel is fashioned in 18k yellow gold with a classic domed profile, one of the most elegant bezel options in the Datejust collection.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 278243BMDO a good buy, and how do I purchase it from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Lady-Datejust 31 in a two-tone configuration with a mother of pearl dial is historically one of the strongest-holding references in the Rolex secondary market, combining broad appeal with genuine scarcity in desirable dial variants. Bizak \u0026 Co. offers this watch brand new with certified authenticity; visit bizakandco.com or contact the team directly to purchase the Rolex Lady-Datejust 31 278243BMDO online today.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860698607851,"sku":"278243BMDO","price":14414.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278243BMDO_0506ec56-c062-404a-94ba-350a9f1beb4d.jpg?v=1781361882","url":"https:\/\/bizakandco.com\/products\/rolex-lady-datejust-31-31-mm-278243bmdo","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}