{"product_id":"rolex-lady-datejust-31-31-mm-278243cdo","title":"Rolex Lady-Datejust 31 31 mm 278243CDO Steel\/Yellow Gold Champagne","description":"\u003cp\u003eThe Rolex Lady-Datejust 31 reference 278243CDO is a brand-new 31mm two-tone Rolesor watch combining an Oystersteel case with yellow gold accents, a champagne dial, and a yellow gold domed bezel. It rides on Rolex's iconic Oyster bracelet and is powered by an automatic movement, offering everyday elegance alongside proven Swiss reliability. Water resistance is rated to 100 meters (330 feet), making it as practical as it is refined.\u003c\/p\u003e\n\u003cp\u003eReference 278243CDO stands out for its harmonious blend of steel durability and yellow gold warmth, with the warm champagne dial completing a palette that flatters virtually every wrist. Bizak \u0026amp; Co. offers this piece in brand-new condition—contact us today or buy online to secure yours.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-lady-datejust-31\"\u003eevery Lady-Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Lady-Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Lady-Datejust 31 reference 278243CDO special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reference 278243CDO distinguishes itself through its two-tone Rolesor construction—Oystersteel paired with yellow gold—combined with a warm champagne dial and a yellow gold domed bezel. This combination creates a cohesive, timeless aesthetic that has made the Lady-Datejust one of the most sought-after women's watches in the world. It is offered here in brand-new condition with full box and papers.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Lady-Datejust 31 278243CDO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This reference is equipped with a Rolex automatic (self-winding) movement, reflecting the brand's long-standing commitment to in-house mechanical precision. The automatic winding mechanism means the watch keeps itself wound through the natural motion of the wrist during everyday wear. Rolex movements are renowned for their accuracy and long-term reliability.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Lady-Datejust 278243CDO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The watch features a 31mm Oyster case, positioning it as the mid-size option in the Lady-Datejust family—larger than the classic 28mm yet more delicate than the full 36mm Datejust. This size is widely considered ideal for a broad range of wrist sizes and strikes a balance between legibility and elegance. The case also carries a water resistance rating of 100 meters (330 feet).\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 31 suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Absolutely—the Lady-Datejust 31 is engineered to be worn daily. The Oyster case's screwed-down crown and 100-meter water resistance mean it can handle everyday activities including washing hands, light swimming, and rain exposure without concern. The Oystersteel and yellow gold construction is highly resistant to scratching and corrosion, ensuring lasting beauty over years of regular use.\"}},{\"@type\":\"Question\",\"name\":\"What dial and materials does the 278243CDO feature?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 278243CDO presents a champagne dial—a warm, golden-toned finish that pairs beautifully with the yellow gold domed bezel surrounding it. The case and Oyster bracelet are constructed from two-tone Rolesor, combining Oystersteel with yellow gold for a look that is simultaneously sporty and luxurious. This material and dial combination is one of the most classically elegant configurations in the Lady-Datejust range.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 278243CDO a good buy, and how can I purchase it from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Lady-Datejust 31 in two-tone Rolesor with a champagne dial is a perennially desirable reference that holds strong collector and resale interest due to Rolex's brand prestige and the timeless appeal of the design. Bizak \u0026 Co. offers this reference in brand-new condition with box and papers, ensuring authenticity and full documentation. Visit bizakandco.com to buy online or contact our team directly to complete your purchase.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860641657067,"sku":"278243CDO","price":15809.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278243CDO_16e7af36-3780-4aa2-8f1a-24a2aae9c870.jpg?v=1781361678","url":"https:\/\/bizakandco.com\/products\/rolex-lady-datejust-31-31-mm-278243cdo","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}