{"product_id":"rolex-lady-datejust-31-31-mm-278243dgdj","title":"Rolex Lady-Datejust 31 31 mm 278243DGDJ Steel\/Yellow Gold Grey","description":"\u003cp\u003eThe Rolex Lady-Datejust 31 reference 278243DGDJ is a brand-new 31mm two-tone watch combining Oystersteel and 18k yellow gold with a sophisticated grey dial and a yellow gold domed bezel. Presented on the iconic Jubilee bracelet, it is powered by a self-winding automatic movement and rated to 100 metres (330 feet) of water resistance.\u003c\/p\u003e\n\u003cp\u003eThis reference stands out for its elegant pairing of steel durability and warm yellow gold accents, making it equally at home in boardrooms and weekend settings. Contact Bizak \u0026amp; Co. today to purchase this certified authentic Lady-Datejust 31 or to learn more about availability and pricing.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-lady-datejust-31\"\u003eevery Lady-Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Lady-Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Lady-Datejust 31 ref. 278243DGDJ special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reference 278243DGDJ pairs Oystersteel with 18k yellow gold and a yellow gold domed bezel for a two-tone aesthetic that is both classic and contemporary. The grey dial is a sophisticated choice that complements the warm gold accents while maintaining a versatile, dressy-casual character. Together these elements make it one of the most wearable and collectible expressions in the Lady-Datejust 31 lineup.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Lady-Datejust 31 278243DGDJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This Lady-Datejust 31 is equipped with a self-winding automatic movement, consistent with Rolex's manufacture caliber architecture used across the Datejust family. Rolex automatic movements are COSC-certified chronometers and held to Rolex's own Superlative Chronometer standard for accuracy of plus or minus two seconds per day. The movement winds via a bidirectional Perpetual rotor, eliminating the need for manual winding under normal wear.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Lady-Datejust 31 ref. 278243DGDJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case measures 31mm in diameter, positioning it between the 28mm Lady-Datejust and the larger 36mm Datejust. This size is widely regarded as one of the most versatile in the Rolex collection, offering a noticeable wrist presence without overwhelming smaller or medium-sized wrists. The Oyster case construction also ensures water resistance to 100 metres (330 feet).\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 31 278243DGDJ suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes — the combination of Oystersteel durability, a scratch-resistant sapphire crystal, and 100 metres of water resistance makes this watch highly practical for daily use. The Jubilee bracelet is renowned for its comfort during extended wear, and the two-tone steel-and-gold construction is resilient against the knocks of everyday life. Its elegant grey dial and domed gold bezel mean it also transitions effortlessly to formal occasions.\"}},{\"@type\":\"Question\",\"name\":\"What are the dial and case material details of ref. 278243DGDJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial is grey, a refined neutral tone that pairs elegantly with the yellow gold domed bezel framing it. The case is constructed from Rolex's proprietary Oystersteel — a 904L stainless steel alloy prized for its corrosion resistance and high polish retention — combined with 18k yellow gold on the bezel and Jubilee bracelet centre links. This steel-and-gold combination is a signature look in the Datejust family.\"}},{\"@type\":\"Question\",\"name\":\"How can I buy the Rolex Lady-Datejust 31 278243DGDJ from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"You can purchase this certified authentic, brand-new Lady-Datejust 31 ref. 278243DGDJ directly through bizakandco.com or by contacting our team for personalized assistance. Bizak \u0026 Co. is not an authorized Rolex dealer but sources and certifies authentic timepieces through trusted channels. We encourage you to reach out with any questions about pricing, payment options, or shipping so we can guide you through a confident purchase.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860714565867,"sku":"278243DGDJ","price":13485.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278243DGDJ_316b8e49-2c2d-4669-8b69-22352738e6f9.jpg?v=1781361939","url":"https:\/\/bizakandco.com\/products\/rolex-lady-datejust-31-31-mm-278243dgdj","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}