{"product_id":"rolex-lady-datejust-31-31-mm-278243dgdo","title":"Rolex Lady-Datejust 31 31 mm 278243DGDO Steel\/Yellow Gold Grey","description":"\u003cp\u003eThe Rolex Lady-Datejust 31 reference 278243DGDO is a brand-new 31mm two-tone luxury watch combining Oystersteel and 18k yellow gold with a sophisticated grey dial and a classic yellow gold domed bezel. Presented on Rolex's iconic Oyster bracelet, this reference pairs timeless elegance with the dependability of an automatic movement and 100-metre water resistance.\u003c\/p\u003e\n\u003cp\u003eReference 278243DGDO stands out for its harmonious two-tone construction and understated grey dial, making it equally at home in boardrooms and celebrations. Contact Bizak \u0026amp; Co. today to buy this certified authentic Rolex Lady-Datejust 31 online or inquire about availability.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-lady-datejust-31\"\u003eevery Lady-Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Lady-Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Lady-Datejust 31 reference 278243DGDO special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reference 278243DGDO pairs the timeless 31mm Datejust silhouette with a two-tone Oystersteel and 18k yellow gold construction, a grey dial, and a classic yellow gold domed bezel—a combination that balances sportiness and elegance. The Rolesor two-tone aesthetic has been synonymous with the Datejust family for decades and gives this reference broad appeal as both a daily wear and a dress watch.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Lady-Datejust 31 278243DGDO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This watch is fitted with a Rolex automatic movement, meaning it winds itself via the natural motion of the wearer's wrist. Rolex automatic calibers are certified Swiss chronometers known for their precision, durability, and long service intervals, making them ideal for everyday wear.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Lady-Datejust 31?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case measures 31mm in diameter, placing it between the 28mm Lady-Datejust and the 36mm full-size Datejust. This mid-size proportion is popular with wearers who want a watch with a notable wrist presence without the scale of a larger sports or men's watch.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 31 suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes—the Lady-Datejust 31 is designed for daily use, featuring a robust Oyster case with 100 metres (330 feet) of water resistance and a screw-down crown. The Oystersteel and yellow gold construction is highly resistant to corrosion and everyday wear, and the Oyster bracelet is built to last decades with proper service.\"}},{\"@type\":\"Question\",\"name\":\"What are the case material and dial color of reference 278243DGDO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case, caseback, and bracelet are constructed from Rolex's Oystersteel (904L stainless steel) with 18k yellow gold applied to the bezel, crown, and bracelet center links. The dial is grey, offering a contemporary, versatile tone that pairs well with the warm yellow gold accents.\"}},{\"@type\":\"Question\",\"name\":\"How can I buy the Rolex Lady-Datejust 31 278243DGDO from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"You can purchase this certified authentic, brand-new Rolex Lady-Datejust 31 directly through bizakandco.com or by contacting the Bizak \u0026 Co. team for a personalized consultation. Bizak \u0026 Co. is not an authorized Rolex dealer but offers rigorously verified authentic timepieces; please reach out with any questions about provenance, condition, or payment options before completing your purchase.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860686254315,"sku":"278243DGDO","price":14879.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278243DGDO_eb320ad7-0477-49c9-9126-bb22d5a711c3.jpg?v=1781361837","url":"https:\/\/bizakandco.com\/products\/rolex-lady-datejust-31-31-mm-278243dgdo","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}