{"product_id":"rolex-lady-datejust-31-31-mm-278243ogdo","title":"Rolex Lady-Datejust 31 31 mm 278243OGDO Steel\/Yellow Gold Green","description":"\u003cp\u003eThe Rolex Lady-Datejust 31 reference 278243OGDO is a brand-new 31mm two-tone timepiece combining Oystersteel and yellow gold with a striking green dial and a classic yellow gold domed bezel. Presented on the iconic Oyster bracelet, this certified authentic example is powered by an automatic movement and rated to 100 meters (330 feet) of water resistance.\u003c\/p\u003e\n\u003cp\u003eReference 278243OGDO stands apart through its luminous green dial paired with the warm contrast of yellow gold accents — a combination that feels both contemporary and timeless. Browse this Lady-Datejust 31 for sale at Bizak \u0026amp; Co. or contact our team to buy online with confidence.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-lady-datejust-31\"\u003eevery Lady-Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Lady-Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Lady-Datejust 31 ref. 278243OGDO special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reference 278243OGDO combines Oystersteel and yellow gold construction with a rich green dial and a yellow gold domed bezel — a pairing that is both fashion-forward and classically Datejust. The result is a watch that carries the full heritage of the Lady-Datejust lineage while feeling distinctly contemporary in color and finish.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Lady-Datejust 31 278243OGDO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This Lady-Datejust 31 is equipped with an automatic (self-winding) movement, consistent with the Perpetual movement architecture Rolex has refined over many decades. The automatic winding system means the watch keeps itself wound through the natural motion of the wearer's wrist during everyday wear.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Rolex Lady-Datejust 278243OGDO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case measures 31mm in diameter, placing it in the mid-size tier of the current Lady-Datejust collection. This size offers a versatile wrist presence that suits a wide range of wrist sizes and works equally well dressed up or worn casually.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 31 suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Absolutely — the Lady-Datejust 31 is built on Rolex's Oyster case platform, which delivers 100 meters (330 feet) of water resistance, making it robust enough for swimming and everyday exposure to water. Paired with the durable Oystersteel construction and secure Oyster bracelet, it is engineered to be worn and enjoyed every single day.\"}},{\"@type\":\"Question\",\"name\":\"What are the dial and material details of reference 278243OGDO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial is green, providing a bold, jewel-like color that contrasts beautifully with the yellow gold domed bezel. The case and bracelet are crafted in a combination of Oystersteel and 18k yellow gold, a two-tone pairing Rolex has offered on the Datejust since the earliest days of the model.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 31 278243OGDO a good buy and how can I purchase it from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Lady-Datejust 31 is one of Rolex's most enduringly popular references, and the green-dial two-tone configuration of 278243OGDO is among the most sought-after combinations in the current lineup. You can buy this certified authentic, brand-new example online at bizakandco.com or contact our team directly — at Bizak \u0026 Co. we are committed to providing expert guidance and a seamless purchase experience.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860635267307,"sku":"278243OGDO","price":13949.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278243OGDO_4968de24-e690-4ed9-abe0-a6bf7eebbabd.jpg?v=1781361662","url":"https:\/\/bizakandco.com\/products\/rolex-lady-datejust-31-31-mm-278243ogdo","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}