{"product_id":"rolex-lady-datejust-31-31-mm-278243wmdj","title":"Rolex Lady-Datejust 31 31 mm 278243WMDJ Steel\/Yellow Gold White Mother of Pearl","description":"\u003cp\u003eThe Rolex Lady-Datejust 31 reference 278243WMDJ is a brand-new 31mm ladies automatic watch crafted in Oystersteel and yellow gold, presenting a luminous white mother-of-pearl dial framed by a yellow gold domed bezel and finished on an elegant Jubilee bracelet. Water-resistant to 100 meters (330 feet), this reference unites Rolex's enduring Datejust architecture with refined two-tone luxury proportions perfectly suited for the modern woman.\u003c\/p\u003e\n\u003cp\u003eWhat distinguishes the 278243WMDJ is its harmonious marriage of sporty steel durability and warm yellow gold elegance, anchored by the iridescent depth of the mother-of-pearl dial—a combination that transitions effortlessly from boardroom to evening wear. Available now as a certified authentic brand-new example, contact Bizak and Co. at bizakandco.com to purchase this stunning Lady-Datejust 31 for sale today.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-lady-datejust-31\"\u003eevery Lady-Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Lady-Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Lady-Datejust 31 ref. 278243WMDJ special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 278243WMDJ combines three of the most sought-after elements in the Lady-Datejust lineup: a two-tone Oystersteel and yellow gold case, a white mother-of-pearl dial with its organic iridescent shimmer, and the classic Jubilee bracelet. Together they produce a watch that is simultaneously a precision instrument and a fine jewelry piece, setting it apart from single-material references in the collection.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Lady-Datejust 31 278243WMDJ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This reference is powered by a Rolex automatic (self-winding) movement, meaning the Perpetual rotor winds the mainspring through the natural motion of the wrist during everyday wear. Rolex automatic movements are certified as Superlative Chronometers, reflecting the brand's in-house manufacturing standards and stringent post-COSC accuracy testing.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Lady-Datejust 31?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Lady-Datejust 31 measures 31mm in diameter, positioning it as a mid-size option between the 28mm and 36mm Datejust references. This 31mm footprint strikes a balance that suits a wide range of wrist sizes, offering a more substantial presence than the classic ladies' size without crossing into unisex territory.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 31 suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Absolutely. The Oystersteel and yellow gold case is built to Rolex's exacting durability standards, and the watch carries a 100-meter (330-foot) water resistance rating, making it fully capable of withstanding daily activities including swimming and rain. The Jubilee bracelet's robust construction means this is not just a dress watch—it is a true everyday companion.\"}},{\"@type\":\"Question\",\"name\":\"What does the white mother-of-pearl dial look like in person?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Mother-of-pearl dials are prized for their living, shifting quality: the white surface plays with ambient light, revealing subtle flashes of pink, silver, and ivory depending on the viewing angle and lighting conditions. On the 278243WMDJ the dial is paired with yellow gold hands and hour markers that echo the warm tones of the bezel and bracelet, creating a cohesive and luxurious overall aesthetic.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 31 278243WMDJ a good investment, and how can I buy it from Bizak and Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Lady-Datejust is one of the most liquid and consistently valued references in the pre-owned and new Rolex market, and two-tone models with mother-of-pearl dials have historically maintained strong demand. Bizak and Co. offers this brand-new certified authentic example for sale at bizakandco.com—simply visit the listing or contact our team directly for pricing, photographs, and secure purchase options.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860711321835,"sku":"278243WMDJ","price":13904.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278243WMDJ_98122c72-ba46-4581-a3f2-aa0716cae421.jpg?v=1781361925","url":"https:\/\/bizakandco.com\/products\/rolex-lady-datejust-31-31-mm-278243wmdj","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}