{"product_id":"rolex-lady-datejust-31-31-mm-278243wmdo","title":"Rolex Lady-Datejust 31 31 mm 278243WMDO Steel\/Yellow Gold White Mother of Pearl","description":"\u003cp\u003eThe Rolex Lady-Datejust 31 reference 278243WMDO is a brand-new 31mm two-tone timepiece combining Oystersteel and yellow gold with a luminous white mother-of-pearl dial and a polished yellow gold domed bezel. Riding on the iconic Oyster bracelet, this watch pairs the understated elegance of the Datejust line with the warmth of gold accents and the iridescent depth of a mother-of-pearl dial.\u003c\/p\u003e\n\u003cp\u003eWhat sets the 278243WMDO apart is the interplay between the cool steel case and the radiant yellow gold bezel and bracelet center links, framing a white mother-of-pearl dial that shifts in light for a signature feminine allure. Contact Bizak \u0026amp; Co. today to buy this certified authentic, brand-new Rolex Lady-Datejust 31 online or schedule a private viewing.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-lady-datejust-31\"\u003eevery Lady-Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Lady-Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Lady-Datejust 31 ref. 278243WMDO special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reference 278243WMDO combines Oystersteel and yellow gold in the classic two-tone Rolesor configuration with a white mother-of-pearl dial—a naturally iridescent material that makes every piece subtly unique. The yellow gold domed bezel and gold center bracelet links add a layer of warmth and luxury that sets this reference apart from all-steel or all-gold variants.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Lady-Datejust 31 278243WMDO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This Lady-Datejust 31 is equipped with a Rolex automatic movement, reflecting the brand's hallmark in-house manufacture and rigorous Superlative Chronometer certification standards. Rolex automatic movements are known for their reliability, precision, and longevity with regular servicing.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Rolex Lady-Datejust 278243WMDO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case measures 31mm in diameter, placing it in Rolex's mid-size Datejust category that suits a wide range of wrist sizes. The 31mm Oyster case is crafted in Oystersteel and yellow gold with a water resistance of 100 meters (330 feet).\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 31 suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes—the Lady-Datejust 31 is engineered for daily wear thanks to its robust Oyster case, screw-down crown, and 100-meter water resistance, which protect the movement in normal daily conditions. The Oystersteel case material is exceptionally corrosion-resistant, and the Oyster bracelet is designed for long-term comfort and durability.\"}},{\"@type\":\"Question\",\"name\":\"What is the dial and bezel like on the 278243WMDO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial is finished in white mother-of-pearl, a natural material that produces an iridescent shimmer that shifts with the light and makes each dial one-of-a-kind. The bezel is a polished yellow gold domed bezel, which arches over the dial and complements the gold center links of the Oyster bracelet for a cohesive two-tone aesthetic.\"}},{\"@type\":\"Question\",\"name\":\"How can I buy the Rolex Lady-Datejust 31 278243WMDO from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"You can purchase this certified authentic, brand-new Rolex Lady-Datejust 31 ref. 278243WMDO directly through bizakandco.com or by contacting the Bizak \u0026 Co. team for personalized assistance. Bizak \u0026 Co. is committed to providing a transparent, expert-guided buying experience for every client seeking to buy a Rolex online.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860695724267,"sku":"278243WMDO","price":14414.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278243WMDO_442fea0c-e8a1-4f91-8ac0-b90e4d3923c9.jpg?v=1781361868","url":"https:\/\/bizakandco.com\/products\/rolex-lady-datejust-31-31-mm-278243wmdo","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}