{"product_id":"rolex-lady-datejust-31-31-mm-278243wro","title":"Rolex Lady-Datejust 31 31 mm 278243WRO Steel\/Yellow Gold White","description":"\u003cp\u003eThe Rolex Lady-Datejust 31 reference 278243WRO is a brand-new 31mm two-tone Rolesor timepiece combining an Oystersteel case with yellow gold accents, a crisp white dial, a yellow gold domed bezel, and Rolex's iconic Oyster bracelet. Powered by an automatic movement and rated to 100 meters (330 feet) of water resistance, it blends everyday resilience with timeless elegance.\u003c\/p\u003e\n\u003cp\u003eReference 278243WRO stands out for its refined two-tone Rolesor construction and the clean, versatile appeal of its white dial — a combination that transitions effortlessly from boardroom to weekend. Contact Bizak \u0026amp; Co. today to purchase this certified authentic Rolex Lady-Datejust 31 and experience white-glove service from one of the most trusted names in pre-owned and new luxury watches.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-lady-datejust-31\"\u003eevery Lady-Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Lady-Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Lady-Datejust 31 ref. 278243WRO special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reference 278243WRO combines 31mm Rolesor construction — Oystersteel paired with yellow gold — with a white dial and yellow gold domed bezel, giving it a two-tone elegance that is both classic and versatile. It is a brand-new example of one of Rolex's most historically significant women's watch lines, backed by Rolex's Superlative Chronometer certification and 100m water resistance.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Lady-Datejust 31 278243WRO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Lady-Datejust 31 ref. 278243WRO is driven by a Rolex in-house automatic movement, self-winding via a perpetual rotor. Rolex automatic movements are COSC chronometer-certified and then further tested to Rolex's own Superlative Chronometer standard, ensuring superior accuracy and reliability.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Rolex Lady-Datejust 278243WRO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The case measures 31mm in diameter, placing it in Rolex's mid-size Lady-Datejust category — larger than the classic 28mm version but more refined and wrist-appropriate than the full 36mm Datejust. It is constructed in Rolex Rolesor, blending Oystersteel with yellow gold accents.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 31 suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Absolutely — the Lady-Datejust 31 is engineered for daily use, featuring a screw-down Triplock crown and Oyster case that deliver 100 meters (330 feet) of water resistance. The Oyster bracelet is one of the most durable and comfortable bracelets in fine watchmaking, and the automatic movement winds itself through wrist motion, requiring no daily intervention.\"}},{\"@type\":\"Question\",\"name\":\"What are the dial and case material details on reference 278243WRO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial on reference 278243WRO is white, offering a clean and timeless aesthetic that pairs beautifully with the two-tone Rolesor case. The case and bracelet are crafted in Oystersteel with yellow gold elements, including a yellow gold domed bezel and characteristic gold center links on the Oyster bracelet.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 31 278243WRO a good buy, and how can I purchase it from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Lady-Datejust is one of Rolex's most consistently sought-after references for women, holding its value exceptionally well over time — and this brand-new example in two-tone Rolesor with a white dial is a particularly versatile and desirable configuration. You can purchase reference 278243WRO directly from Bizak \u0026 Co. at bizakandco.com or by contacting our team, who will guide you through the acquisition process with full authenticity assurance.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860680093931,"sku":"278243WRO","price":11021.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278243WRO_b36f0109-dfc2-4471-8ba4-75876472ad10.jpg?v=1781361824","url":"https:\/\/bizakandco.com\/products\/rolex-lady-datejust-31-31-mm-278243wro","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}