{"product_id":"rolex-lady-datejust-31-31-mm-278273cso","title":"Rolex Lady-Datejust 31 31 mm 278273CSO Steel\/Yellow Gold Champagne","description":"\u003cp\u003eThe Rolex Lady-Datejust 31 reference 278273CSO is a brand-new 31mm two-tone timepiece crafted in Oystersteel and yellow gold, dressed with a champagne dial and a yellow gold fluted bezel. The Oyster bracelet and automatic movement complete a watch that embodies Rolex's enduring standard of elegance and precision.\u003c\/p\u003e\n\u003cp\u003eReference 278273CSO stands out for its harmonious blend of sporty Oystersteel and warm yellow gold, making it equally at home in a boardroom or at a special occasion. Contact Bizak \u0026amp; Co. today to purchase this certified authentic Lady-Datejust 31 and experience white-glove service from a trusted luxury watch dealer.\u003c\/p\u003e\n\u003cp\u003eCompare it across \u003ca href=\"\/collections\/rolex-lady-datejust-31\"\u003eevery Lady-Datejust 31 reference we carry\u003c\/a\u003e, or browse the full \u003ca href=\"\/collections\/rolex\"\u003eRolex collection\u003c\/a\u003e at Bizak \u0026amp; Co.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy this Lady-Datejust 31, trade in your current watch, or sell us yours.\u003c\/strong\u003e Contact Bizak \u0026amp; Co. to make an offer or request a fair-market valuation.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What makes the Rolex Lady-Datejust 31 reference 278273CSO special?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Reference 278273CSO pairs Oystersteel with yellow gold in Rolex's classic two-tone Rolesor configuration, topped by a yellow gold fluted bezel and a warm champagne dial. This combination delivers timeless elegance that transitions seamlessly from everyday wear to formal occasions, making it one of the most versatile references in the Lady-Datejust line.\"}},{\"@type\":\"Question\",\"name\":\"What movement powers the Rolex Lady-Datejust 31 278273CSO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The 278273CSO is driven by a Rolex automatic movement, providing the self-winding convenience and reliability that Rolex is celebrated for worldwide. The movement is sealed inside the iconic Oyster case, which offers 100 meters (330 feet) of water resistance to protect it from everyday environmental exposure.\"}},{\"@type\":\"Question\",\"name\":\"What is the case size of the Rolex Lady-Datejust 278273CSO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This reference features a 31mm Oyster case, a size that has become the definitive expression of the Lady-Datejust silhouette. The 31mm diameter offers a refined, elegant presence on the wrist while remaining clearly legible and wearable for a wide range of wrist sizes.\"}},{\"@type\":\"Question\",\"name\":\"Is the Rolex Lady-Datejust 31 278273CSO suitable for everyday wear?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Absolutely — the Lady-Datejust 31 is engineered for daily use, backed by Rolex's Oyster case construction and 100-meter water resistance. The Oystersteel and yellow gold materials are exceptionally durable and resistant to corrosion, while the Oyster bracelet's secure clasp ensures the watch stays comfortably in place throughout the day.\"}},{\"@type\":\"Question\",\"name\":\"What is the dial and bezel like on the 278273CSO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The dial is finished in champagne, a warm and luminous tone that pairs harmoniously with the yellow gold applied indices and hands. The bezel is crafted in yellow gold with Rolex's signature fluted design — an enduring aesthetic icon that also adds structural integrity to the case.\"}},{\"@type\":\"Question\",\"name\":\"How can I buy the Rolex Lady-Datejust 31 278273CSO from Bizak \u0026 Co.?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"You can purchase this certified authentic, brand-new Rolex Lady-Datejust 31 ref. 278273CSO directly through bizakandco.com or by contacting our team of luxury watch specialists. Bizak \u0026 Co. is committed to providing a transparent, white-glove buying experience, and we are happy to answer any questions before you complete your purchase.\"}}]}\u003c\/script\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":48860705358059,"sku":"278273CSO","price":14879.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8688\/7147\/files\/278273CSO_bc6bbf82-201c-477d-af86-0c31884e0f9c.jpg?v=1781361910","url":"https:\/\/bizakandco.com\/products\/rolex-lady-datejust-31-31-mm-278273cso","provider":"Bizak \u0026 Co.","version":"1.0","type":"link"}