Rolex Datejust 31 278384RBR

The Rolex Datejust 31 reference 278384RBR is a 31 mm midsize dress watch crafted in Rolesor—a pairing of Oystersteel and 18k white gold—and set with a diamond-pavé bezel that defines its signature look across every dial variation in this collection. Buyers searching for a Rolex Datejust 31 for sale will find reference 278384RBR offered in a wide spectrum of dial colors, including aubergine, silver, pink, grey, white mother-of-pearl, and black, giving collectors meaningful choice within a single, cohesive reference number. Each example pairs that diamond-set bezel with an Oyster bracelet and the clean date window at three o'clock that has been central to the Datejust identity for decades. Bizak and Co. carries authenticated Rolex Datejust 31 278384RBR examples that are inspected, verified, and ready to ship.

About the Rolex Datejust 31 278384RBR

The Datejust is one of Rolex's most enduring and recognizable lines, distinguished by its instantly readable date display—a first in watchmaking when the original Datejust debuted in 1945—and its versatile design that bridges sport and formal occasions with equal authority. The 31 mm case size occupies the midsize tier of the Datejust family, sitting between the smaller Lady-Datejust and the larger 36 mm, making it a popular choice for buyers who prefer a refined, proportionate fit on a range of wrist sizes. Reference 278384RBR belongs to the contemporary Datejust 31 generation and is characterized specifically by its Rolesor Oystersteel and white gold construction combined with a factory diamond-set bezel, elevating it into Rolex's jewelry-watch territory while retaining the robustness of an Oyster case. The variety of dials available under this single reference—from understated silver and black to more expressive aubergine, pink, and mother-of-pearl—reflects Rolex's commitment to offering genuine personalization within a disciplined, enduring design framework.

What to Look For

When comparing 278384RBR examples, dial choice is the primary differentiator and a meaningful driver of secondary-market value, with white mother-of-pearl and aubergine dials often attracting strong collector interest due to their visual distinctiveness and relative scarcity compared to silver or grey. Buyers should also note whether the dial features additional diamond hour markers, as some 278384RBR configurations pair the diamond bezel with diamond-set indices, adding a further layer of rarity and price variation within the same base reference. Condition of the diamond bezel, bracelet stretch, and the presence of original box and papers are the key factors that separate investment-grade examples from entry-level acquisitions in this collection.

Frequently Asked Questions

What is the case size and material of the Rolex Datejust 31 278384RBR?

The 278384RBR features a 31 mm Oyster case built in Rolesor, Rolex's proprietary combination of Oystersteel and 18k white gold, with the white gold specifically used for the bezel, crown, and certain case elements. The bezel itself is set with diamonds across its full circumference, giving the watch its distinctive pavé appearance that sets the 278384RBR apart from non-diamond Datejust 31 references.

Which dial colors are available in the Rolex Datejust 31 278384RBR collection at Bizak and Co.?

Bizak and Co. carries 278384RBR examples in aubergine, silver, pink, grey, white mother-of-pearl, and black dials, covering the breadth of options Rolex has produced under this reference. Each dial color carries its own character and market demand, so shoppers looking to buy a specific color variant are encouraged to browse current inventory or contact Bizak and Co. directly for availability.

Is the Rolex Datejust 31 278384RBR a good investment watch?

The 278384RBR occupies a strong position in the pre-owned Rolex market because it combines the brand's universally trusted Oyster construction with genuine precious-metal and diamond embellishments that appeal to both watch collectors and jewelry buyers. Rarer dial variants such as mother-of-pearl and aubergine historically maintain robust resale values, and the presence of original box and papers further supports long-term value retention for any example in this collection.

Browse also: Rolex collection.

Buy, trade, or sell. Contact Bizak & Co. for pricing and availability on any reference in this collection.

Skip to results list
Availability
Price
to
The highest price is $19,994.00
Clear
Model Family
Case Size
Case Material
Bracelet Material
Movement
Box & Papers
Condition
33 items
Sort Most relevant

Filter

Availability
Price
to
The highest price is $19,994.00
Model Family
Case Size
Case Material
Bracelet Material
Movement
Box & Papers
Condition
Sort Most relevant

Authentic Rolex Watches For Men and Women

Rolex watches are globally celebrated for their precision engineering, iconic design, and exceptional durability. As one of the most prestigious Swiss watch brands, Rolex sets the benchmark for luxury timepieces worn by discerning men and women around the world.

At Bizak, we present a carefully curated selection of authentic Rolex watches for men and women, including iconic models such as the Rolex Daytona and Rolex Datejust, available in stainless steel, gold, and two-tone configurations. Every Rolex watch is personally sourced and thoroughly vetted to ensure authenticity, condition, and long-term value.

Whether you are purchasing your first Rolex or adding a rare reference to your collection, Bizak offers a trusted destination to buy luxury Rolex watches online — backed by expertise, transparency, and a commitment to excellence.

Our Iconic Rolex Models

Browse a wide selection of legendary Rolex watches, including:

  • Rolex Submariner – An iconic luxury dive watch known for its exceptional water resistance, robust construction, and timeless design. Ideal for professionals, collectors, and everyday wear.
  • Rolex Datejust – A timeless classic that blends refined elegance with everyday versatility. The Datejust is one of the most recognizable and enduring Rolex models ever created.
  • Rolex Daytona – A high-performance chronograph inspired by motorsport, prized for its precision, racing heritage, and strong collector demand.
  • Rolex Day-Date – Known as the prestigious “President” watch, the Day-Date features both day and date displays and is crafted exclusively in precious metals.

Why Buy Rolex Watches from Bizak & Co.?
  • 100% Authentic Rolex Watches
  • Swiss-Made Precision & Certified Chronometers
  • Iconic Designs with Lasting Value
  • Trusted Luxury Watch Retailer

Rolex watches are known not only for their beauty but also for their long-term reliability and strong resale value, making them a preferred choice for collectors and first-time buyers alike.

Frequently Asked Questions

Yes. Every Rolex watch sold by Bizak & Co. is 100% authentic and carefully sourced from trusted partners. Each piece is inspected for originality and condition.
Due to limited production and high global demand, certain Rolex models trade above retail value on the secondary market, particularly iconic references like the Daytona and Submariner.
Yes. Bizak & Co. offers services for selling or trading luxury watches. Contact our team for a personalized evaluation.
Rolex stands out for its heritage, durability, iconic design, and strong resale value. Unlike some luxury brands, it’s built for everyday use and long-term reliability.
The Oyster case is Rolex’s signature waterproof design, introduced in 1926. It protects the movement from water, dust, and pressure, ensuring long-lasting durability.
No questions found matching your search.