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Rolex Datejust 31 31 mm 278240GSO Steel Dark Grey

Rolex Datejust 31 31 mm 278240GSO Steel Dark Grey

$8,369.00 $8,999.00

*As with all fine timepieces, prices and availability are subject to market conditions and do not constitute a binding agreement.

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Rolex Datejust 31 31 mm 278240GSO Steel Dark Grey

Rolex Datejust 31 31 mm 278240GSO Steel Dark Grey

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Rolex Datejust 31 31 mm 278240GSO Steel Dark Grey

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Rolex Datejust 31 31 mm 278240GSO Steel Dark Grey · $

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The Rolex Datejust 31 reference 278240GSO is a 31 mm stainless steel watch featuring a dark grey index dial, a smooth domed bezel, and the classic Oyster bracelet. It pairs the enduring Datejust silhouette with a refined, understated color palette that transitions effortlessly from day to evening wear.

Reference 278240GSO stands out for its versatile 31 mm case size, making it an ideal choice for those who prefer a mid-sized watch with true Rolex craftsmanship. Contact Bizak & Co. today to learn more or buy this Datejust 31 online.

Compare it across every Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

Buy this Datejust 31, trade in your current watch, or sell us yours. Contact Bizak & Co. to make an offer or request a fair-market valuation.

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The Rolex Datejust is one of the most recognized and historically significant watches ever made, having introduced the date complication to the wristwatch world in 1945. Over the decades it has evolved through numerous case sizes and dial configurations while retaining the architectural DNA that made it iconic. The 31 mm variant occupies a refined middle ground in the Datejust family, offering a proportionate presence on a wide range of wrist sizes without sacrificing any of the model's storied heritage.

Reference 278240GSO presents the Datejust 31 in polished and brushed stainless steel, a material Rolex works to exacting tolerances in its own foundry. The 31 mm Oyster case is instantly recognizable, with its middle case, caseback, and winding crown machined from a single block of steel and fitted with Rolex's screw-down Twinlock crown to deliver reliable water resistance to 100 meters (330 feet). The smooth domed bezel sits low over the crystal and gives the dial an almost frameless, jewel-like presentation.

The dark grey dial is one of the most versatile colorways in the Datejust 31 palette. Its cool, neutral tone catches the light differently throughout the day, shifting from a deep charcoal in lower light to a luminous slate in brighter conditions. Index hour markers punctuate the dial with precision, providing excellent legibility while keeping the aesthetic clean and contemporary. This combination of dark grey and steel gives the watch a quietly confident character that works equally well with formal dress and casual attire.

Powering the watch is an automatic movement, a hallmark of Rolex's commitment to mechanical excellence. Rolex manufactures its movements entirely in-house, holding them to chronometric standards that exceed those required for COSC certification. The result is a watch that keeps exceptional time day after day with nothing more than the natural motion of the wearer's wrist to keep it wound and running.

On the wrist, the 31 mm case diameter and the three-link Oyster bracelet deliver a balanced, secure fit. The Oyster bracelet is one of the most copied designs in watchmaking yet remains unmatched in its original form for comfort, durability, and longevity. Its alternating polished and brushed links complement the domed bezel and create a cohesive, sophisticated look from every angle.

Bizak & Co. is a trusted source for pre-owned and gray-market Rolex watches, and this Datejust 31 ref. 278240GSO represents exactly the kind of timeless, high-demand reference that holds its desirability over time. Whether you are adding to a collection or buying your first Rolex, our team is on hand to answer questions, provide additional photographs, and guide you through a confident purchase. Explore this reference on bizakandco.com or reach out directly to secure it today.

Technical Details

Reference Number 278240GSO

Model Family Datejust 31

Movement Automatic

Case Material Stainless Steel

Bracelet Material Stainless Steel

Dial Dark grey with index hour markers

Case Dimension 31mm

Year 2025

Condition Brand New

Box & Papers Full Set

FAQ

1. What makes the Rolex Datejust 31 reference 278240GSO special?
The 278240GSO pairs the classic Datejust design with a dark grey index dial and a smooth stainless steel domed bezel, giving it a sleek, understated character that differs from the more common fluted or gem-set bezel variants. Its 31 mm case size also hits a sweet spot between the smaller 28 mm and larger 36 mm Datejust options, making it a versatile everyday choice.

2. What movement powers the Rolex Datejust 31 278240GSO?
This reference is powered by a Rolex automatic movement that winds itself through the motion of the wearer's wrist. Rolex produces its movements entirely in-house and holds them to strict chronometric standards, ensuring excellent long-term accuracy and reliability.

3. What is the case size of the Datejust 31 ref. 278240GSO?
As the model name indicates, this watch features a 31 mm case diameter crafted in stainless steel. It is water resistant to 100 meters (330 feet) thanks to the Oyster case construction and screw-down crown.

4. Is the Rolex Datejust 31 278240GSO good for everyday wear?
Yes, the Datejust 31 is built for daily wear. The Oyster case provides solid water resistance, the stainless steel construction is extremely durable, and the neutral dark grey dial transitions seamlessly from the office to a weekend outing.

5. What are the dial and bracelet details on reference 278240GSO?
The dial is dark grey with index hour markers, offering a clean and modern look. The watch comes on Rolex's Oyster bracelet in stainless steel, a three-link design celebrated for its comfort, durability, and classic aesthetic.

6. How can I buy the Rolex Datejust 31 278240GSO from Bizak & Co.?
You can browse and purchase this reference directly on bizakandco.com or contact our team for more details, additional images, or assistance completing your order. Bizak & Co. is not an authorized Rolex dealer, and all available inventory is listed on our website for your convenience.

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