Rolex Datejust 31 31 mm 278274ARDVIO Steel/White Gold Aubergine

The Rolex Datejust is one of the most enduring and recognizable watch designs in horological history, having defined the concept of the classic dress-sport watch since its debut in 1945. The Datejust 31 occupies a refined middle ground in the Datejust family — larger than the Lady-Datejust 28 yet slightly more intimate than the full 36mm, making it a versatile size that flatters a wide range of wrists and suits both formal and everyday occasions with equal ease.

Reference 278274ARDVIO distinguishes itself through a striking combination of materials and color. The case and bracelet are constructed from Rolex's proprietary Oystersteel, a 904L stainless steel alloy prized for its exceptional corrosion resistance and lustrous polish, while the bezel and crown are rendered in 18k white gold, introducing a cool, precious-metal accent that elevates the piece beyond a standard steel sports watch. The two-tone pairing of steel and white gold is a signature of Rolex's Rolesor concept — here expressed in its white-gold Rolesor form.

The dial is the true focal point of this reference. The aubergine color — a deep, purple-tinged burgundy — shifts in different lighting from a moody near-violet to a warm plum, giving the watch a rare visual complexity seldom seen in dress watches at any price point. Roman numerals mark the hours, and a diamond-set VI marker adds a subtle touch of brilliance without overwhelming the dial's sophisticated character. The overall effect is one of understated luxury and feminine refinement.

Powering the 278274ARDVIO is a Rolex automatic movement, delivering the reliable self-winding performance the brand is celebrated for worldwide. The Oyster case provides water resistance to 100 meters (330 feet), a level of robustness far exceeding what most dress watches offer, and the screw-down Oyster crown locks the case hermetically to protect the movement from moisture and dust. The Oyster bracelet completes the package with Rolex's characteristic three-piece link construction, offering a secure and polished fit on the wrist.

On the wrist, the 31mm diameter strikes an ideal balance — substantial enough to read clearly and make a style statement, yet never overwhelming. The combination of the polished Oystersteel case, white gold fluted bezel, and aubergine Roman dial creates a cohesive aesthetic that transitions seamlessly from boardroom attire to evening wear, making the Datejust 31 278274ARDVIO one of the most wearable luxury watches available in this size category.

At Bizak & Co., we specialize in curating exceptional timepieces for discerning collectors and first-time luxury watch buyers alike. This Rolex Datejust 31 ref. 278274ARDVIO represents a rare opportunity to acquire a standout reference with one of watchmaking's most storied names. Please note that Bizak & Co. is not an authorized Rolex dealer. Contact us directly through bizakandco.com to inquire about availability, condition details, and purchase options — our team is ready to guide you through every step of the buying process.