Rolex Datejust 31 31 mm 278274DGRDVIO Steel/White Gold Dark Grey

The Rolex Datejust is widely regarded as the archetype of the classic dress sport watch, a lineage that dates back to 1945 when Rolex introduced the world's first self-winding wristwatch to display the date on the dial. Over eight decades the collection has evolved in dimension and detail while preserving the design grammar that makes every Datejust instantly recognizable: the fluted or smooth bezel, the cyclops lens magnifying the date, and the distinctive Oyster case that set the standard for waterproof watchmaking.

The Datejust 31 occupies an important position in the modern lineup, offering a 31mm Oyster case proportioned for wearers who prefer a refined, mid-size presence on the wrist. Reference 278274DGRDVIO is built from Oystersteel—Rolex's proprietary 904L stainless steel prized for its exceptional corrosion resistance and lustrous polish—combined with an 18k white gold fluted bezel that adds a jewellery-quality shimmer to the case. The result is a two-tone aesthetic that feels cohesive rather than contrasting.

The dial is where this reference truly distinguishes itself. The dark grey surface provides a sophisticated, moody backdrop that complements both casual and formal attire, while the Roman numeral hour markers lend the dial an old-world sense of occasion. The diamond-set VI marker at the six o'clock position introduces a deliberate flash of brilliance without overwhelming the overall composition—a hallmark of Rolex's restrained approach to gem-setting on the Datejust.

Powering the 278274DGRDVIO is an automatic movement, allowing the watch to wind itself through the natural motion of the wrist. The Oyster case provides water resistance to 100 meters (330 feet), making this Datejust 31 genuinely robust for daily wear despite its polished demeanor. The three-link Oyster bracelet—one of the most recognized and comfortable bracelets in watchmaking—secures the watch securely and adds to the integrated, tool-watch-meets-dress-watch character that defines the Datejust line.

For collectors and first-time luxury watch buyers alike, the Datejust 31 in this configuration represents a compelling entry: the dark grey Roman diamond VI dial is a production variant that appeals to those seeking something more distinctive than an all-white or silver dial, yet more understated than a fully diamond-set piece. It layers well with bracelets and transitions effortlessly from boardroom to weekend.

At Bizak & Co., we specialize in sourcing and presenting Rolex watches of precisely this caliber. Browse the Rolex Datejust 31 ref. 278274DGRDVIO for sale at bizakandco.com, and reach out to our team with any questions about the watch, its attributes, or how to buy online—we are here to guide you to the right timepiece with confidence and expertise.