Rolex Datejust 31 31 mm 278274PRDVIJ Steel/White Gold Pink

The Rolex Datejust is one of the most iconic and enduring watch families in horological history, and the 31mm case size has long served as the definitive mid-size expression of the line—substantial enough to carry the Datejust's bold design language while remaining elegantly proportioned on a wide range of wrists. Reference 278274PRDVIJ represents one of the most desirable configurations in the current Datejust 31 collection, pairing Oystersteel with 18k white gold in a two-tone marriage that has defined luxury sport-dress watches for decades.

The dial is the undisputed focal point of this reference. The soft pink lacquered surface is immediately eye-catching, and the decision to set a diamond at the VI position rather than every hour index gives the dial a sense of restrained luxury—glamorous without being excessive. Roman numerals at the remaining hour positions reinforce the classical character of the watch, a deliberate nod to the Datejust's heritage as a dress timepiece that has graced the wrists of presidents, artists, and icons since its introduction in 1945.

Framing the dial is an 18k white gold fluted bezel, one of the most recognizable design signatures in watchmaking. The fluted pattern, originally conceived as a technical means of securing the bezel, has evolved into a pure style statement synonymous with Rolex refinement. In white gold, the fluting catches and refracts light with particular brilliance, complementing the cool tone of the Oystersteel case and the warm blush of the pink dial in a way that feels entirely intentional.

The watch is presented on a Jubilee bracelet, the five-piece link bracelet developed by Rolex specifically for the Datejust at its 1945 launch. Few bracelets in the industry match the Jubilee for its combination of visual elegance and wrist comfort—the narrower center links create a fluid, almost jewellery-like drape that sits flat and moves naturally with the hand. The overall package—pink dial, white gold fluted bezel, two-tone case, Jubilee bracelet—is one of the most cohesive and considered in the Datejust lineup. An automatic movement powers the watch, and water resistance is rated to 100 meters (330 feet), meaning this is a watch built to be worn, not simply admired.

At 31mm, the Datejust 31 occupies a sweet spot that transcends easy categorization. It is the preferred size for many women who want a watch with genuine presence on the wrist, and it is equally at home on those who favor a more refined, understated profile on a slightly smaller case. The proportions are classic, the lug-to-lug dimension works across a broad range of wrist sizes, and the design has proven timeless across generations—factors that contribute directly to the reference's strong collector appeal and long-term value retention.

Bizak and Co. specializes in fine pre-owned and current Rolex timepieces, and our team is ready to answer your questions about reference 278274PRDVIJ in detail. Whether you are purchasing your first Rolex Datejust or adding to an established collection, we invite you to reach out through bizakandco.com to discuss availability, condition, and how to buy this Rolex Datejust 31 online with confidence. Please note that Bizak and Co. is not an authorized Rolex dealer.