Rolex Datejust 31 31 mm 278289RBRBKRP White Gold Black

The Rolex Datejust is one of the most storied and enduring watch families in horological history, introduced in 1945 as the first self-winding wristwatch to display the date in a window on the dial. Over the decades Rolex has refined the Datejust into a collection that spans multiple case sizes, metals, dials, and bracelet options, yet the core identity — understated elegance married to exceptional reliability — has never wavered. The 31mm midsize case, first conceived to serve as a women's or unisex counterpart to the larger Datejust, has grown into a coveted category in its own right, appreciated by collectors who prize a more refined wrist presence without sacrificing any of the craftsmanship Rolex is known for.

Reference 278289RBRBKRP is among the most luxurious expressions within the Datejust 31 lineup. The 31mm oyster case, crafted entirely from 18k white gold, radiates a cool, bright luster that provides the perfect canvas for the dial and bezel that adorn it. White gold is prized in haute horlogerie for its density, scratch resistance relative to platinum, and the way it complements both diamonds and dark dials — all qualities on full display here.

The bright black Roman numeral dial is the centerpiece of this reference. The deep lacquer finish catches light differently than a matte or sunburst dial, producing a vivid contrast against the white gold case and the sparkling diamond-set bezel. Roman numerals lend a classical, almost architectural quality to the dial, referencing the long tradition of dress watchmaking while remaining unmistakably modern in execution. The result is a dial that reads with exceptional clarity and presence.

Encircling the dial is a bezel set with brilliant-cut diamonds, a signature flourish in Rolex's higher-tier Datejust configurations. Rolex sources and sets these stones with the same exacting standards applied throughout its jewelry-grade pieces, ensuring uniformity in cut, color, and setting depth. Paired with the President bracelet — a three-piece link design exclusive to Rolex's top-tier references and historically associated with the Day-Date — the overall package conveys an unambiguous sense of occasion and status. The President bracelet's flowing, semi-circular links complement the white gold case beautifully and sit with remarkable comfort on the wrist. Powering the watch is a Rolex automatic movement, delivering the dependable, self-winding performance that has made the Datejust a reliable daily companion for generations of wearers.

On the wrist, the 278289RBRBKRP occupies a unique position: it is substantial enough to command attention at formal events yet refined enough in its 31mm diameter to transition effortlessly to everyday wear. The water resistance of 100 meters (330 feet) means this is not merely a display piece but a fully functional Rolex engineered for real life. Whether worn to a boardroom, a gala, or simply as an everyday expression of taste, this Datejust 31 carries itself with quiet authority.

Bizak & Co. is proud to offer this Rolex Datejust 31 reference 278289RBRBKRP to discerning collectors and first-time luxury watch buyers alike. Please note that Bizak & Co. is not an authorized Rolex dealer; all pieces are offered on the pre-owned or grey market. We invite you to visit bizakandco.com or contact our team directly to confirm current availability, condition details, and box-and-papers status, and to experience the attentive, knowledgeable service that defines every transaction at Bizak & Co.