Rolex Datejust 31 31 mm 278289RBRDGRDVIP White Gold Grey

Name: Rolex Datejust 31 31 mm 278289RBRDGRDVIP White Gold Grey
Brand: Rolex
SKU: 278289RBRDGRDVIP
Price: 58194.0 USD
Availability: InStock

$58,194.00

*As with all fine timepieces, prices and availability are subject to market conditions and do not constitute a binding agreement.

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The Rolex Datejust 31 reference 278289RBR is a 31mm 18k white gold mid-size watch featuring a dark grey Roman VI diamond dial, a diamond-set bezel, and the iconic President bracelet. Powered by an automatic movement, it blends Rolex's legendary precision with an undeniably luxurious aesthetic.

What sets the 278289RBR apart is the combination of the pavé diamond bezel, the striking dark grey dial with its single Roman VI diamond marker, and the Presidential bracelet—details that elevate it well beyond an everyday timepiece. Browse this reference at Bizak & Co. or contact our team to learn more about acquiring it.

Compare it across every Datejust 31 reference we carry, or browse the full Rolex collection at Bizak & Co.

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The Rolex Datejust is one of the most storied references in watchmaking history, introduced in 1945 as the first self-winding wristwatch to display the date in a window on the dial. Over the decades it has evolved through a continuous line of sizes and materials, and the 31mm case occupies a versatile middle ground—substantial enough to wear as a statement yet refined enough for a slender wrist. The Datejust 31 carries forward every design element that has made the family iconic: the fluted or jewelled bezel, the date aperture at three o'clock, and the integrated bracelet that flows seamlessly from the case.

Reference 278289RBR represents one of the most opulent interpretations of the Datejust 31. The case and President bracelet are crafted entirely in 18k white gold, a cool, platinum-like metal that amplifies the brilliance of the diamonds set into the bezel. The President bracelet, traditionally reserved for Rolex's gold models, features three semi-circular links that give the wrist an unmistakable profile—it is as recognisable a luxury symbol as the dial itself.

The dark grey dial is both dramatic and refined. Set against the white gold case, the deep charcoal tone creates a high-contrast palette that photographs beautifully and reads with equal elegance under natural and artificial light. The Roman VI hour marker is rendered in diamonds, a subtle signature detail that rewards close inspection and distinguishes this specific dial configuration within the 278289RBR family.

The diamond-set bezel encircles the dial in a continuous band of brilliant-cut stones, framing the watch with unmistakable glamour. Rolex selects and sets each diamond to exacting standards, ensuring uniform brilliance and secure setting—details that distinguish a factory-set Rolex from any aftermarket modification. Underneath the case an automatic movement keeps time with the reliability Rolex is celebrated for, requiring no manual winding under normal wear.

For collectors and buyers searching for a Rolex Datejust 31 for sale—particularly the white gold diamond bezel President bracelet configuration—the 278289RBR is among the most sought-after references in the current lineup. Bizak & Co. specialises in luxury timepieces of precisely this calibre. Contact our team to ask about availability, condition details, and how to buy this reference online or in person; we are here to guide you through every step of the acquisition.

Reference Number 278289RBR

Model Family Datejust 31

Movement Automatic

Case Material White Gold

Bracelet Material White Gold

Dial Dark grey with Roman VI diamond dial

Case Dimension 31mm

Year 2025

Condition Brand New

Box & Papers Full Set

1. What makes the Rolex Datejust 31 278289RBR special?
The reference 278289RBR combines an 18k white gold case with a factory diamond-set bezel, a dark grey Roman VI diamond dial, and the exclusive President bracelet—a configuration that places it among the most luxurious expressions of the Datejust 31 family. Every diamond is set by Rolex to its own exacting standards, distinguishing it from aftermarket-set pieces.

2. What movement powers the Rolex Datejust 31 278289RBR?
The Datejust 31 reference 278289RBR is driven by a Rolex automatic movement that self-winds through the motion of the wearer's wrist. Rolex automatic calibres are renowned for their precision, durability, and long-term reliability, though the specific calibre designation is not confirmed in available listing details.

3. What is the case size of the Rolex Datejust 31?
As the model name indicates, this watch features a 31mm case diameter, placing it in Rolex's mid-size category. The 31mm footprint is versatile—generous enough to make a visual statement while remaining comfortable on a wide range of wrist sizes.

4. Is the Rolex Datejust 31 278289RBR suitable for everyday wear?
The Datejust 31 is built to Rolex's exacting durability standards and is water resistant to 100 metres (330 feet), making it suitable for daily life including light water exposure. That said, the all-white-gold diamond bezel President bracelet configuration makes it a natural choice for formal occasions, evenings out, or as a signature everyday luxury piece.

5. What dial and material options define reference 278289RBR?
This specific reference features an 18k white gold case paired with a dark grey dial displaying a single diamond Roman VI hour marker and a factory diamond-set bezel. The President bracelet is also rendered in 18k white gold, creating a fully cohesive high-jewellery aesthetic.

6. Is the Rolex Datejust 31 278289RBR a good buy, and how can I purchase it from Bizak & Co.?
The Datejust 31 in white gold with a diamond bezel holds strong desirability among collectors and retains its status as one of Rolex's most recognisable luxury references, making it a compelling addition to any collection. You can buy this reference online through bizakandco.com or contact the Bizak & Co. team directly for availability, condition specifics, and purchase assistance—we are not an authorised Rolex dealer but we specialise in sourcing and presenting premium Rolex timepieces.

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