Rolex Datejust 31 31 mm 278289RBRGNSP White Gold Green

The Rolex Datejust is one of the most storied timepieces in watchmaking history, and the 31 mm variant occupies a cherished place in that legacy as a mid-size expression that balances refined proportions with full Rolex craftsmanship. Reference 278289RBRGNSP represents the Datejust 31 at its most opulent, pairing a white gold case and bracelet with a diamond-set bezel and a luminous mint green dial that commands attention on the wrist.

The 31 mm case diameter is a thoughtfully considered size, larger than the classic Lady-Datejust 28 yet more intimate than the 36 mm or 41 mm Datejust references worn by many men. For wearers who appreciate a watch that sits elegantly without overwhelming the wrist, the Datejust 31 occupies a near-perfect middle ground. In white gold, every curve and finish of the Oyster case takes on an additional layer of prestige, the metal catching light in a way that yellow gold or steel simply cannot replicate.

The mint green dial on this reference is one of the most eye-catching color choices in the current Datejust lineup. Green dials have surged in prominence across the watch world, and Rolex's interpretation on the 278289RBRGNSP strikes a balance between freshness and sophistication. The index hour markers sit cleanly against the green backdrop, contributing to strong legibility while preserving the dial's jewel-like quality.

The bezel of reference 278289RBRGNSP is set with diamonds, adding a layer of brilliance that elevates the watch from dressy to genuinely spectacular. Paired with the President bracelet — a three-piece link design traditionally associated with Rolex's most prestigious references — the overall package is one of cohesive luxury. The President bracelet in white gold flows seamlessly from the case, reinforcing the watch's status as a fine jewel as much as a precision timepiece.

Powering the 278289RBRGNSP is a Rolex automatic movement, benefiting from the brand's decades of movement development and in-house manufacturing expertise. Rolex automatic movements are renowned for their precision, reliability, and long service intervals, making this watch as capable as it is beautiful. The Oyster case also provides 100 meters (330 feet) of water resistance, ensuring durability in everyday wear.

At Bizak & Co., we specialize in sourcing and presenting exceptional pre-owned and unworn luxury timepieces with full transparency. The Rolex Datejust 31 reference 278289RBRGNSP is a rare find that suits collectors seeking a statement white gold Rolex with genuine wearability. We invite you to contact our team to learn more, confirm current availability, or discuss acquisition — your next iconic Rolex is waiting at bizakandco.com.