Rolex Datejust 31 31 mm 278289RBRPDP White Gold Pink

The Rolex Datejust is one of the most enduring icons in watchmaking history, introduced in 1945 as the first self-winding wristwatch to display the date in a window at 3 o'clock. Over eight decades it has evolved in size, material, and decoration while retaining the same core identity: a round Oyster case, a cyclops lens over the date, and an instantly recognizable silhouette. The 31mm mid-size configuration has long been the preferred choice for those who want a presence on the wrist that is refined rather than bold, striking the perfect balance between the classic 28mm ladies model and the full 36mm.

The reference 278289RBRPDP represents the most opulent expression of the Datejust 31. The case and President bracelet are crafted entirely in 18k white gold, a material Rolex produces in-house and designates as Rolesor White in its purest form here. White gold's cool, silvery lustre creates an immaculate backdrop for the gem-setting that follows, giving the entire piece a unified, jewellery-forward aesthetic that stands apart from steel or two-tone variants.

The bezel of the 278289RBRPDP is set with diamonds, a treatment that transforms the functional chapter-ring surround into a continuous sparkle of brilliant-cut stones. Rolex's gem-setting artisans select and place each diamond for consistency of colour and brilliance, ensuring the bezel reads as a single unbroken arc of light rather than a collection of individual stones. Paired with the pink diamond dial, the effect is both warm and luminous—the blush tone of the dial offering just enough contrast to make the white-gold case and diamond bezel pop.

Powering the watch is an automatic movement, the hallmark of the Oyster Perpetual family since Rolex pioneered self-winding technology in the 1930s. The rotor harvests energy from the natural motion of the wearer's wrist, keeping the mainspring wound without any manual intervention. The result is a watch that is always ready on the wrist, requiring nothing more than regular wear to maintain its timekeeping—a practical virtue that underpins even the most extravagant Rolex models.

On the wrist, the 278289RBRPDP commands attention without sacrificing comfort. The 31mm case diameter suits a wide range of wrist sizes, and the President bracelet—originally introduced on the Day-Date in 1956 and reserved exclusively for precious-metal Rolex models—adds a semi-circular three-piece link construction that drapes the wrist with a supple, confident weight. This is a watch that reads as jewellery and performs as an instrument.

Bizak & Co. is proud to offer this extraordinary Rolex Datejust 31 ref. 278289RBRPDP to discerning collectors and first-time luxury buyers alike. Whether you are purchasing as a personal milestone, a gift, or an investment in lasting craftsmanship, our team is ready to guide you through every detail. Contact Bizak & Co. today or buy online at bizakandco.com to inquire about this reference.